Content Organization Features below, with estimated time/backlogs for each feature, as well as a brief overview of the feature.
- Preferred: 4-6hrs/wk
- Page Design: Code template on UAT, following best practices and restyled
- Research about Page Design, SEO, Best practices for clickthrough rate/CRO
- Courses on hubspot, digital marketing, website optimization
- Conducting/Receiving the interview
- Cleaning up the transcription
- Editing for succinctness
o 4hrs/Week Content
o 6-8hrs per 1hr of content for finished product
- Has not begun
- In intro/discovery mode
- Surveys will be sent to existing clients and potential clients, relating to Payment Hub, what people would want, how they would want to use it, would they use it, finding industry fit
- Survey tool has been selected
- List of questions in the survey
- Has not been sent out yet, or fully built.
- Upon getting responses, data analysis on the responses to help drive development and to hmarketing strategy.
- 1/week
- E-mail to anyone on our e-mail list
- Rotating basis of content: HIPAA, paymenthub, ecomm
- Content is tied to webinars as much as possible, as well as industry news, and other items.
- 6-8hrs/newsletter
- Backlog: 55 videos in backlog, of various length (1m-1hr)
o With an additional video added weekly
- Transcribing videos from existing videos, turning them in to articles on the website
- Longer videos require ~6hrs
o Transcribing, as well as turning them into multiple pages
- Shorter videos require ~45m
¶ Re-Work Articles (Content Cleaning Priority List)
- Consistent Backlog: ~50+ articles (chance for many more)
- Relinking some words on the live site
- Changing aria labels
- Some went directly up from freelancers, may need clean up for quality
- 2-8hrs/article
¶ Clean Up Freelance Articles
- Consistent Backlog: ~100 articles
- Taking existing Freelance articles, editing and rewriting where necessary
- These are by and large not on the live site
- 2-4hrs/ article
o Write Article: 6- 8hrs