---Presenter: Reily HalversenSubject: Content ManagementDetails: In this introduction to Content Management, Reily takes the team through his process for creating content and uploading it to the Clarity website. We use real examples to get a better understanding of best practices.Duration: 00:54:18Quiz: Marketing Training Quiz 1---00:00:05.000 --> 00:00:11.446 - First thing that comes to mind whenever I am working on 00:00:11.446 --> 00:00:17.306 - content are two very important factors. Uh, what are those 00:00:17.306 --> 00:00:23.166 - factors that I need to consider when creating and publishing 00:00:23.166 --> 00:00:26.096 - content onto the website? Sam. 00:00:30.710 --> 00:00:35.940 - The two factors, uhm, who you're who you're writing for. 00:00:36.680 --> 00:00:40.260 - Uh. And. 00:00:42.230 --> 00:00:43.898 - How it's going to be found? 00:00:44.660 --> 00:00:48.548 - In a surgeon or keywords IS. 00:00:48.570 --> 00:00:53.523 - Yes, so uh, that is correct and I'll expand upon those and say 00:00:53.523 --> 00:00:58.095 - CR Oh, so yeah, you know, making sure we're pulling the right 00:00:58.095 --> 00:00:59.619 - people to our site. 00:00:59.640 --> 00:01:04.777 - I don't need somebody who our content doesn't really apply to, 00:01:04.777 --> 00:01:09.447 - uh, and then first search engines. Yes, SCO so CRO&SCO. 00:01:10.010 --> 00:01:14.636 - Um Patrick, What do those two acronyms stand for? 00:01:16.990 --> 00:01:19.998 - A conc aroser yes. 00:01:20.580 --> 00:01:25.500 - Uh, AT CL is search engine 00:01:25.500 --> 00:01:27.960 - Optimization. Ciro is. 00:01:28.990 --> 00:01:35.766 - Credit. I know it is, but I don't 00:01:35.766 --> 00:01:39.112 - remember what the actual Texas, what the 00:01:39.112 --> 00:01:42.458 - application means. The CRO is the optimization. 00:01:43.820 --> 00:01:51.748 - Thank you Patrick. That's exactly right. Uh, conversion 00:01:51.748 --> 00:01:57.960 - rate optimization. The two of them go hand in hand. The first 00:01:57.960 --> 00:02:02.180 - search engine optimization we want search engines to love us. 00:02:02.180 --> 00:02:08.088 - It's the CRO of search engines and CRO for end users is I want 00:02:08.088 --> 00:02:13.152 - our users to come to our site to fulfill two different things. 00:02:13.152 --> 00:02:19.904 - The 1st and most important is I want them to hit a CTA a call to 00:02:19.904 --> 00:02:24.124 - action. I would love it if somebody sees our page. 00:02:24.170 --> 00:02:29.546 - And it's like, Oh, I want to get a quote and they request a 00:02:29.546 --> 00:02:33.386 - quote. Now there's one additional thing that I also am 00:02:33.386 --> 00:02:37.994 - looking for my users to do another action. Sam, what do you 00:02:37.994 --> 00:02:43.370 - think that other action might be if it is not filling out a form 00:02:43.370 --> 00:02:44.522 - to contact us? 00:02:45.640 --> 00:02:47.560 - Um? 00:02:50.160 --> 00:02:52.749 - His most CTA. 00:02:54.050 --> 00:03:00.602 - Um, maybe like explore more of the site so I don't bounce out. 00:03:00.602 --> 00:03:03.122 - Bingo, that is exactly it. 00:03:03.690 --> 00:03:09.178 - I want them to. I want them to learn more. You know, if they're 00:03:09.178 --> 00:03:14.274 - not going to get started right away, I want them to jump to 00:03:14.274 --> 00:03:18.978 - another web page. Now. The hopes is they find a champion. These 00:03:18.978 --> 00:03:23.682 - champions are meant to be the bees knees, cream of the crop. 00:03:23.682 --> 00:03:29.170 - This is what we want people to hit, so a quick example of what 00:03:29.170 --> 00:03:34.266 - a champion might look like is I'm actually going to go to our. 00:03:34.280 --> 00:03:38.270 - Dynamics AX e-commerce champion. So we have all these different 00:03:38.270 --> 00:03:42.260 - supporting pages throughout the website that are linking to this 00:03:42.260 --> 00:03:46.649 - specific page. So if somebody were to hit Dynamics AX E 00:03:46.649 --> 00:03:49.043 - Commerce integration with WooCommerce, something random 00:03:49.043 --> 00:03:54.629 - out there, not that it makes a ton of sense, but they find it 00:03:54.629 --> 00:03:59.417 - and they see a link that links directly to dynamics. We want 00:03:59.417 --> 00:04:03.407 - them to hit this page because this page is specifically 00:04:03.407 --> 00:04:04.604 - designed for CRO. 00:04:04.650 --> 00:04:09.130 - Our conversion rate Optimization says they Scroll down there like 00:04:09.130 --> 00:04:11.370 - wow. This is really great. 00:04:11.380 --> 00:04:16.406 - They go ahead, they fill out a CTA and that's the other that we 00:04:16.406 --> 00:04:19.996 - want. The other action that we are looking for now. 00:04:20.710 --> 00:04:23.890 - Quickly touching back into SCO 00:04:23.890 --> 00:04:29.696 - uhm. In particular, we're gonna be going over some of 00:04:29.696 --> 00:04:35.744 - the on page elements. Patrick. What are some of the on page 00:04:35.744 --> 00:04:39.776 - SEO elements that one can utilize when publishing 00:04:39.776 --> 00:04:40.280 - content? 00:04:41.910 --> 00:04:48.476 - Um? I will soon that's that's gonna 00:04:48.476 --> 00:04:52.404 - be like a like a title like A 00:04:52.404 --> 00:04:55.830 - H1. H2 elements and such and 00:04:55.830 --> 00:05:02.200 - then. Of course, like Arial Arial tags area labels in such 00:05:02.200 --> 00:05:07.260 - and then I believe there's another one that it's like. 00:05:08.050 --> 00:05:11.535 - For access ability like tabs 00:05:11.535 --> 00:05:17.420 - and selections. That's that's great, an another big one is 00:05:17.420 --> 00:05:22.270 - keywords, so you're you're exactly right. We want um to 00:05:22.270 --> 00:05:27.120 - optimize with our titles. Our URL descriptions. We want to 00:05:27.120 --> 00:05:32.455 - make sure that we have our keywords in the proper links 00:05:32.455 --> 00:05:33.910 - throughout these pages. 00:05:34.520 --> 00:05:38.642 - A man of course, compelling content now compelling content 00:05:38.642 --> 00:05:44.138 - is both SCO and CRO, and the reason is these search engines 00:05:44.138 --> 00:05:49.176 - are becoming more intelligent as time goes on. It's no longer, 00:05:49.176 --> 00:05:54.214 - hey, let's stuff 1000 keywords into our meta keywords and all 00:05:54.214 --> 00:06:00.626 - of a sudden we can rank really high for a blank page. You know 00:06:00.626 --> 00:06:06.122 - those days are long and gone. the Google search engine had an 00:06:06.122 --> 00:06:10.213 - update where. It actually will read through the content and if 00:06:10.213 --> 00:06:14.377 - it's a bunch of Mumbo jumbo or a bunch of duplicate content, 00:06:14.377 --> 00:06:17.847 - we're not going to get that ranking factor now. Conversely, 00:06:17.847 --> 00:06:23.052 - if me is an end user, if I come to a website and there are 00:06:23.052 --> 00:06:26.522 - countless spelling errors or like this page is the same 00:06:26.522 --> 00:06:31.033 - thing, is the page I just read, I'm not going to be interested 00:06:31.033 --> 00:06:37.422 - in it. So that is another piece. So what I'm going to walk us 00:06:37.422 --> 00:06:42.534 - through two day will be from step one. Hey Riley, boom here 00:06:42.534 --> 00:06:48.924 - you go. Uh, this is a topic all the way to here world. Here is 00:06:48.924 --> 00:06:55.314 - my web page. Uhm so to 1st show you all that this is an SEO 00:06:55.314 --> 00:07:00.426 - audit. I do have a really neat little SEO audit. This is 00:07:00.426 --> 00:07:02.982 - something that I planned for a 00:07:02.982 --> 00:07:08.029 - future. Date. I'll come over here and let me hit WooCommerce, 00:07:08.029 --> 00:07:12.220 - so today's topic, we're going to be going over the WooCommerce 00:07:12.220 --> 00:07:16.411 - HIPAA E Commerce integration. So the first thing that happens is 00:07:16.411 --> 00:07:20.602 - Chris is like really, let's Go Rock and roll with WooCommerce 00:07:20.602 --> 00:07:25.555 - and hip, but I'm like Chris, I love it. Just speaking my love 00:07:25.555 --> 00:07:31.748 - language. Inside joke insert laugh. Uhm I provide our 00:07:31.748 --> 00:07:38.958 - content right thank you. Thank you for the humor. Laugh 00:07:38.958 --> 00:07:41.121 - or pity laughing. 00:07:41.130 --> 00:07:45.990 - Humor you most certainly where he was quite hip. Uhm, so you 00:07:45.990 --> 00:07:50.040 - know, I'll provide them with a little bit of information 00:07:50.040 --> 00:07:54.900 - around. This is what this topic is about. Then I provide them 00:07:54.900 --> 00:07:59.355 - with some key key words. This specific article is about these 00:07:59.355 --> 00:08:03.000 - keywords. These are the highlight keywords for this one. 00:08:03.000 --> 00:08:05.835 - This is actually going to be our 00:08:05.835 --> 00:08:10.102 - champion. So aside from the keywords, I also provide some 00:08:10.102 --> 00:08:14.040 - resources and these are sites linking to. Hey, this content is 00:08:14.040 --> 00:08:18.336 - good. Please read through this or hey, this is a great example 00:08:18.336 --> 00:08:22.990 - of what we're looking to make for this page. You know this is 00:08:22.990 --> 00:08:27.286 - the design, whatever it might be to help them visualize so they 00:08:27.286 --> 00:08:29.434 - can better write content for us. 00:08:30.000 --> 00:08:36.444 - Now, after a felony gets content back to me, there are couple 00:08:36.444 --> 00:08:43.962 - things that I do. A first I download my page and we can see 00:08:43.962 --> 00:08:49.869 - that she has written a very nice article. She's even included 00:08:49.869 --> 00:08:53.091 - keywords down that she is also 00:08:53.091 --> 00:08:56.358 - targeted. She brings in data protection, HIPAA certified uhm, 00:08:56.358 --> 00:09:00.390 - so a couple of other key features for us to lookout for. 00:09:00.390 --> 00:09:05.094 - As we are linking, I always tell my riders if you think there's a 00:09:05.094 --> 00:09:09.126 - keyword that is very important, let me know. I'm more than happy 00:09:09.126 --> 00:09:13.158 - doing the research to see. Yeah, that's a great keyboard. Let me 00:09:13.158 --> 00:09:14.838 - use that as a link. 00:09:15.530 --> 00:09:22.262 - But after doing a once over everything looks good. I go into 00:09:22.262 --> 00:09:27.604 - Step 2. And that is the coding, um, whenever we're 00:09:27.604 --> 00:09:32.500 - developing content and this we will be going over a lot of 00:09:32.500 --> 00:09:33.724 - sorrow as well. 00:09:34.260 --> 00:09:37.948 - Goodbye Christopher, I think 00:09:37.948 --> 00:09:43.353 - uhm. Guys on hold, um, whenever we're developing content, I'm 00:09:43.353 --> 00:09:48.477 - going to give you a good example. We want to make sure 00:09:48.477 --> 00:09:50.612 - that this content is very 00:09:50.612 --> 00:09:55.442 - legible. It is easy to digest and it is engaging. 00:09:56.050 --> 00:10:00.549 - Each piece of content we develope in slices. I don't look 00:10:00.549 --> 00:10:06.684 - at the whole picture, at least not yet. I look at it as it is 00:10:06.684 --> 00:10:11.183 - horizontal slice. So right here we have the above the fold 00:10:11.183 --> 00:10:16.909 - slice. What is it? Is you know it's kind of like five wow five 00:10:16.909 --> 00:10:22.226 - 3:30 and three rules which Sam? What is the 3:30 and three rule? 00:10:27.460 --> 00:10:33.427 - Sorry, you caught me just as I was chewing. Nice, you got 3 00:10:33.427 --> 00:10:37.099 - seconds to capture your audiences attention. Um, 30 00:10:37.099 --> 00:10:43.066 - seconds to get them engaged and read more and want to learn more 00:10:43.066 --> 00:10:45.361 - and then 3 minutes to. 00:10:46.350 --> 00:10:51.388 - So his last part that I can't remember correctly. Um, two 00:10:51.388 --> 00:10:57.800 - things I want them to do on the web page, take action or explore 00:10:57.800 --> 00:11:01.954 - more exactly. As I'm wearing a fishing shirt, my fishing 00:11:01.954 --> 00:11:07.193 - analogy is I've got 3 seconds for the fish to notice my hook. 00:11:07.193 --> 00:11:12.432 - I have 30 seconds to make them interested in that hook and then 00:11:12.432 --> 00:11:18.074 - I have 3 minutes to start to struggle with him to reel him in 00:11:18.074 --> 00:11:22.104 - for the catch. So that's exactly right now whenever I'm 00:11:22.104 --> 00:11:25.328 - developing content, whenever I'm publishing content, I almost 00:11:25.328 --> 00:11:28.955 - think about that 3:30 and three rule every slice. 00:11:28.960 --> 00:11:32.711 - As soon as somebody sees something I want them to know 00:11:32.711 --> 00:11:37.485 - what it is about, and I want it to be engaging as soon as 00:11:37.485 --> 00:11:40.895 - somebody scrolls down to the next content slice. We've got 00:11:40.895 --> 00:11:44.305 - some nice imagery. We got some textual information for them. 00:11:44.890 --> 00:11:51.958 - They come down to the next slice, which is right here. More 00:11:51.958 --> 00:11:56.670 - imagery, something that's hopefully engaging, uh, that is 00:11:56.670 --> 00:11:59.615 - the optimal scenario. So while 00:11:59.615 --> 00:12:06.860 - I. Have this year code up. Uhm, I develop it. We use our 00:12:06.860 --> 00:12:09.590 - section tags. Into slices. 00:12:10.990 --> 00:12:15.040 - Some larger than others, but I develop into individual 00:12:15.040 --> 00:12:20.440 - sections, so that is something that will keep in mind as I 00:12:20.440 --> 00:12:24.940 - actually publish this content with y'all. So the first thing 00:12:24.940 --> 00:12:29.890 - is Patrick, you have worked with DNN before. However, Sam, this 00:12:29.890 --> 00:12:33.940 - is probably fresh for you. If I'm not wrong. 00:12:34.590 --> 00:12:41.058 - So first one coming to our site, uh, the slash login is how you 00:12:41.058 --> 00:12:45.216 - will login. It brings you to login screen credentials. 00:12:45.980 --> 00:12:50.432 - And you're greeted with our home page. Now the page that we're 00:12:50.432 --> 00:12:55.255 - going to be publishing today is the IT is a HIPAA and Woo 00:12:55.255 --> 00:13:00.352 - Commerce. Uh E Commerce integration. So first I'm gonna 00:13:00.352 --> 00:13:03.670 - swing on over here go to pages. 00:13:04.820 --> 00:13:06.524 - And I'm going to add a new page. 00:13:07.640 --> 00:13:12.476 - Now whenever I'm coming up with the title, so here are some of 00:13:12.476 --> 00:13:14.708 - the SCO elements that we were 00:13:14.708 --> 00:13:20.550 - talking about. We have our name. Here are title description 00:13:20.550 --> 00:13:27.330 - keywords UM where do we see these fields when we're on the 00:13:27.330 --> 00:13:31.512 - page? Or do we see any of them when we're on the page? 00:13:33.670 --> 00:13:35.790 - Saint Patrick 00:13:38.690 --> 00:13:42.480 - Well, uh. Cortana. 00:13:42.480 --> 00:13:46.473 - Yeah, Oh yes, sorry this is Ben mean cutting. Their apologize 00:13:46.473 --> 00:13:50.829 - for the title it it's appearing on the top left hand corner 00:13:50.829 --> 00:13:55.185 - right now. Just example that is the title of the page. That's 00:13:55.185 --> 00:13:58.452 - also usually what the browser were rendered. The title. 00:13:59.420 --> 00:14:02.675 - And that's where the title called goes. 00:14:03.850 --> 00:14:08.986 - The name is just a internal flagging system, so that way you 00:14:08.986 --> 00:14:14.122 - can give a very specific title for SEO or CRL purposes. While 00:14:14.122 --> 00:14:19.258 - the name you can just name it whichever you like for the 00:14:19.258 --> 00:14:24.567 - description. I want to say that one appears on the source code 00:14:24.567 --> 00:14:29.728 - so side so that way it's it's not visible on the browser, but 00:14:29.728 --> 00:14:33.698 - to Asco perspective, it's something that can read and kind 00:14:33.698 --> 00:14:38.065 - of digest on same thing with the keywords and tag and. 00:14:40.170 --> 00:14:42.270 - Perfect now I do have a question 00:14:42.270 --> 00:14:46.454 - for you though. Does the description and title have 00:14:46.454 --> 00:14:51.503 - anything to do with CR? Oh, do they impact it somehow? 00:14:53.890 --> 00:14:57.140 - Call Sam. 00:14:58.180 --> 00:14:59.640 - Um? 00:15:00.830 --> 00:15:02.939 - I don't think. 00:15:03.550 --> 00:15:07.420 - It's. Seen by the end user. 00:15:08.410 --> 00:15:10.810 - But Oh wait, no need. 00:15:11.590 --> 00:15:16.374 - Is it more helpful for SCO so that when you're like the in 00:15:16.374 --> 00:15:20.790 - Body Shop in the search results, this like the part that actually 00:15:20.790 --> 00:15:22.998 - is seen as like the preview? 00:15:24.200 --> 00:15:25.530 - Bingo. 00:15:26.900 --> 00:15:30.320 - Is soon as you search something. 00:15:30.930 --> 00:15:35.506 - We have our title right here and then. Here's that description. 00:15:35.506 --> 00:15:40.082 - So yes, you're exactly correct. It does impact siaro. It impacts 00:15:40.082 --> 00:15:44.658 - the clickthrough rate, which then goes into CR. Oh, so even 00:15:44.658 --> 00:15:50.482 - if the search engines rank us up great. If this is a bad title 00:15:50.482 --> 00:15:55.474 - and a bad description, not many people are going to be clicking 00:15:55.474 --> 00:15:58.386 - on it. I look at here, thanks 00:15:58.386 --> 00:16:03.199 - Merriam-webster, But. I've got what I want from this. I'm out 00:16:03.199 --> 00:16:07.170 - so I would say that's actually probably pretty bad because it's 00:16:07.170 --> 00:16:12.224 - not going to make me click uhm, but so now we're here. We have 00:16:12.224 --> 00:16:16.126 - our page. We have clicked add page and now we're 00:16:16.126 --> 00:16:19.396 - actually going to go into the development of it, so 00:16:19.396 --> 00:16:21.358 - I will just start us off. 00:16:24.890 --> 00:16:32.492 - I usually like to keep my name and my title the same, uh, if 00:16:32.492 --> 00:16:39.551 - possible. Uh, with Indian N the title I mean the name will also 00:16:39.551 --> 00:16:45.524 - be what is generated for your friendly URL. Your relative URL 00:16:45.524 --> 00:16:47.696 - now for our description. 00:16:48.350 --> 00:16:51.998 - Um, we could go along the lines of. 00:16:53.850 --> 00:17:03.360 - Hey. 00:17:11.090 --> 00:17:15.110 - Gratien uhm. 00:17:18.490 --> 00:17:21.199 - Not in love. 00:17:23.200 --> 00:17:28.258 - It's integration OK, for expediency, will just leave this 00:17:28.258 --> 00:17:33.878 - for now. Um, we use a tool called SCO **** 00:17:34.980 --> 00:17:38.776 - I will show you very quickly. I do this with all of my 00:17:38.776 --> 00:17:41.696 - articles you can see we have our titles, an hour 00:17:41.696 --> 00:17:44.908 - descriptions and this is what it will actually show and what 00:17:44.908 --> 00:17:47.244 - I would do is I'll come in here. 00:17:48.270 --> 00:17:51.546 - And see what it looks like and 00:17:51.546 --> 00:17:56.325 - then. Then let's see if we're able to. 00:17:57.520 --> 00:18:01.042 - Get in clarity. You can get 00:18:01.042 --> 00:18:04.440 - in clarity. So I will come back. 00:18:05.020 --> 00:18:09.110 - There we go do clarity. 00:18:10.810 --> 00:18:12.330 - Come Yonder. 00:18:13.710 --> 00:18:14.690 - All right? 00:18:25.110 --> 00:18:26.590 - Hey. 00:18:27.910 --> 00:18:34.928 - HIPAA compliant, I want to write a good one 'cause this 00:18:34.928 --> 00:18:38.756 - will be our champions HIPAA compliant. 00:18:41.900 --> 00:18:42.900 - Integration. 00:18:44.040 --> 00:18:48.180 - Experts Clearly ventures. 00:18:49.790 --> 00:18:52.259 - **** you through. 00:18:53.130 --> 00:18:55.940 - The 00:18:55.940 --> 00:19:03.020 - ends. Sounds of a successful. 00:19:04.270 --> 00:19:09.490 - Okie Doke 00:19:11.530 --> 00:19:15.526 - Do you do have a success? 00:19:16.670 --> 00:19:21.961 - All he Commerce project boom. So it's not perfect but it will do 00:19:21.961 --> 00:19:27.252 - now that I have this I'll make sure to come to my permissions. 00:19:27.252 --> 00:19:31.729 - Make sure that all users are able to reach this page. 00:19:32.340 --> 00:19:33.610 - Advanced. 00:19:34.710 --> 00:19:41.238 - I come on, Yonder to the correct layout. We're using our theme 00:19:41.238 --> 00:19:47.222 - clarity. The services details is the layout under SCO I allow 00:19:47.222 --> 00:19:51.450 - indexing. And under more, I make sure this is a secure 00:19:51.450 --> 00:19:51.732 - connection. 00:19:53.750 --> 00:19:58.480 - And now we are onto the interesting stuff. A blank web 00:19:58.480 --> 00:20:03.190 - page. Now the first thing that immediately comes to mind with 00:20:03.190 --> 00:20:05.050 - this blank web page is. 00:20:06.070 --> 00:20:10.930 - First, how am I going to get people to convert? 00:20:11.580 --> 00:20:17.230 - A CTA. Now I'm going to take an example CTA here. Although 00:20:17.230 --> 00:20:21.718 - you can't see it, I unchecked this, make a copy, uhm. 00:20:22.290 --> 00:20:29.874 - There's a bit of whoops an issue with CSS, so I clicked 00:20:29.874 --> 00:20:33.034 - add an existing module down 00:20:33.034 --> 00:20:38.877 - here. Which brought up here. I'm going to the HIPAA guidelines an 00:20:38.877 --> 00:20:44.855 - I'm going to actually do want to make a copy of the HIPAA CTA. 00:20:46.910 --> 00:20:52.212 - And then. These are called content panes and every module 00:20:52.212 --> 00:20:57.180 - that you pull onto the page you can drag into these content 00:20:57.180 --> 00:21:04.038 - panes. So if I were to drag it up into here, we can see that 00:21:04.038 --> 00:21:08.108 - within this theme this skin there are. There's coding behind 00:21:08.108 --> 00:21:12.178 - it that is already kind of frame worked your template. 00:21:12.900 --> 00:21:14.730 - Uh, which can be very handy. 00:21:15.550 --> 00:21:17.979 - Uh, so I will throw that in 00:21:17.979 --> 00:21:23.720 - there. Then the last piece an I will just do the same thing. 00:21:23.720 --> 00:21:28.725 - This is one of the ways I have been connecting all of our. 00:21:29.390 --> 00:21:32.238 - Champions and their supporting 00:21:32.238 --> 00:21:37.429 - pages. And I call this a title, whatever it's called 00:21:37.429 --> 00:21:38.722 - and then resources. 00:21:40.360 --> 00:21:42.530 - I will drag that here. 00:21:43.180 --> 00:21:47.093 - So here we can see that this would be the champion and that 00:21:47.093 --> 00:21:48.598 - these are all the supporting 00:21:48.598 --> 00:21:53.700 - pages. Now for now, will ignore those and I'll come back to the 00:21:53.700 --> 00:21:57.900 - edits for them. But we're going to start back into the code. 00:21:58.520 --> 00:22:04.950 - Now there are efficient ways of producing content and publishing 00:22:04.950 --> 00:22:09.934 - it. Um and everyone kind of figures out their groove for me. 00:22:09.934 --> 00:22:13.718 - Instead of utilizing all the individual panes, I use three. I 00:22:13.718 --> 00:22:17.158 - use the one for the banner appear at the top. 00:22:18.100 --> 00:22:22.804 - I use the one that I put this in here. The Services H2, which 00:22:22.804 --> 00:22:27.172 - this is just a full width within the container and all the way 00:22:27.172 --> 00:22:30.532 - down Yonder. I use this fluid pain for the CTA. 00:22:31.210 --> 00:22:33.406 - The rest of it you can see is I 00:22:33.406 --> 00:22:38.200 - add some additional coding. Um, for me, this is the fastest for 00:22:38.200 --> 00:22:42.880 - you, the audience, uh, whatever ends up working best for you is 00:22:42.880 --> 00:22:46.390 - what you will find out. Generally speaking, when you 00:22:46.390 --> 00:22:51.460 - first start coding, it's going to be a lot easier to just throw 00:22:51.460 --> 00:22:56.530 - a context to text or HTML module here and then type in whatever 00:22:56.530 --> 00:23:01.210 - text you want. Maybe throw in your image and then it will 00:23:01.210 --> 00:23:03.550 - display as like 1/2 and half. 00:23:04.770 --> 00:23:08.616 - So I will drop in the 00:23:08.616 --> 00:23:14.431 - first module. And this part I usually go pretty quick on 00:23:14.431 --> 00:23:19.260 - 'cause what I had done coding wise. It's just this rough 00:23:19.260 --> 00:23:23.610 - example, it's. Uhm, I actually put that in the wrong one, so 00:23:23.610 --> 00:23:25.266 - put that in the header pain. 00:23:25.900 --> 00:23:32.120 - Um? This might not be my end result, it might be the 00:23:32.120 --> 00:23:37.280 - exact same banner that I did on another, but the most important 00:23:37.280 --> 00:23:40.290 - pieces that I get this onto the 00:23:40.290 --> 00:23:47.260 - page. So as they quickly and expediently add in all these 00:23:47.260 --> 00:23:51.858 - additional pieces. We talked about some of the. 00:23:53.550 --> 00:24:00.126 - There it goes. Some of the specifics of on page SEO. Now 00:24:00.126 --> 00:24:06.702 - looking at this banner here, what are some of the areas that 00:24:06.702 --> 00:24:13.278 - are highly crucial to SCO and what are highly crucial to our 00:24:13.278 --> 00:24:14.922 - CR? Oh Sam. 00:24:17.740 --> 00:24:20.340 - Um, for the SCO. 00:24:22.180 --> 00:24:29.284 - It's the for the. The header needs to have the tags, those 00:24:29.284 --> 00:24:31.060 - right those, uh? 00:24:31.610 --> 00:24:35.208 - Up early, the area tire labels uhm? 00:24:36.320 --> 00:24:40.976 - And that helps the SCO, um, bigger and the size of the 00:24:40.976 --> 00:24:46.760 - image. Well, um, determine page load speed, which effects SCO UM 00:24:46.760 --> 00:24:48.188 - for the title. 00:24:49.190 --> 00:24:55.960 - Um, as we engaging enough for CRO to get them 00:24:55.960 --> 00:25:02.002 - too. Want to click that CTA up along with the H the Little 00:25:02.002 --> 00:25:05.195 - Subheader. Uhm, and I think even 00:25:05.195 --> 00:25:10.376 - with the. The background image that probably plays a part too. 00:25:10.376 --> 00:25:15.892 - It has to be relevant. You can't just have a either a blank color 00:25:15.892 --> 00:25:19.620 - or. Something that's completely irrelevant, uhm? 00:25:20.640 --> 00:25:24.068 - Yeah, that's where my. 00:25:24.070 --> 00:25:26.242 - But I mean that's exactly right, 00:25:26.242 --> 00:25:31.299 - uhm? The the first things like you talked about is the Aria 00:25:31.299 --> 00:25:35.089 - labels. So for this background have a specific Aria label. 00:25:35.089 --> 00:25:40.395 - Usually what I'll do here is I will take whatever my H1 is and 00:25:40.395 --> 00:25:45.322 - utilize that as my Aria label and then just put banner at the 00:25:45.322 --> 00:25:47.660 - end so. When? 00:25:48.440 --> 00:25:52.202 - One when search engines read, yeah, they'll read that, but a 00:25:52.202 --> 00:25:55.280 - really important piece is the Accessibility. If somebody is 00:25:55.280 --> 00:25:56.648 - using a screen reader. 00:25:57.310 --> 00:26:05.146 - It'll read the title and say that this is its banner and 00:26:05.146 --> 00:26:12.982 - yes, the size of the image is very important as you had 00:26:12.982 --> 00:26:20.818 - briefly seen in my quick little, this is like my expeditious SCO. 00:26:21.620 --> 00:26:26.950 - Wow, my brain died. Audit one of them is images. It's the size 00:26:26.950 --> 00:26:31.460 - and the response time of those images. 'cause those do impact 00:26:31.460 --> 00:26:37.370 - SEO. So now I'll quickly skirt on back, down to here. We are 00:26:37.370 --> 00:26:39.395 - really good on time, actually. 00:26:39.970 --> 00:26:47.034 - Um? Now what I'm going to do is add in 00:26:47.034 --> 00:26:50.805 - the last. I think 3 00:26:50.805 --> 00:26:56.977 - areas. Um, in order to add any of these modules, I'm simply 00:26:56.977 --> 00:26:59.659 - coming down here to add module. 00:27:00.170 --> 00:27:06.495 - Coming up to the module, mousing over our pencil editing content. 00:27:07.390 --> 00:27:12.564 - Uh, if everyone posting code into it, I like to just go to 00:27:12.564 --> 00:27:14.554 - source. However you could be. 00:27:15.360 --> 00:27:19.776 - I'm typing awesome things. Yeah, uh, and we can see that it 00:27:19.776 --> 00:27:24.192 - actually writes the code for us. So for somebody who doesn't want 00:27:24.192 --> 00:27:28.240 - to do the coding portion and they want to utilize the 00:27:28.240 --> 00:27:31.920 - different pains, that is very useful way of doing things. 00:27:35.300 --> 00:27:40.327 - No, quickly post these last couple and then as I'm doing 00:27:40.327 --> 00:27:45.354 - this I want you all to start thinking about the CRO. 00:27:46.320 --> 00:27:52.968 - Um, and where do you think that these things can be improved 00:27:52.968 --> 00:28:00.724 - ippon and where you see gaps, um or yes? We'll start with CRO and 00:28:00.724 --> 00:28:04.048 - then will jump back into SCO. 00:28:06.080 --> 00:28:07.748 - OK Doe K. 00:28:08.910 --> 00:28:14.669 - So be as ruthless as possible, but Sam first thing I want for 00:28:14.669 --> 00:28:19.542 - you to do I don't ask you side by side is. 00:28:20.070 --> 00:28:25.308 - You see this page and I'll even close that. 00:28:25.940 --> 00:28:30.284 - You see this page and what would you say? The first issue 00:28:30.284 --> 00:28:34.628 - is with this webpage an and right now will focus on the 00:28:34.628 --> 00:28:36.438 - CRO value of the page. 00:28:38.830 --> 00:28:39.470 - 1st. 00:28:43.830 --> 00:28:45.490 - Um? 00:28:49.820 --> 00:28:51.470 - The title 00:28:53.350 --> 00:28:57.420 - Is repeated and that's kind of distracting that. You can also 00:28:57.420 --> 00:28:59.640 - see that title repeated a second 00:28:59.640 --> 00:29:04.670 - time. And that may keep me from clicking on the CTA. 00:29:06.450 --> 00:29:08.868 - Yeah, a Patrick. 00:29:12.020 --> 00:29:14.490 - Um? 00:29:18.340 --> 00:29:23.680 - I mean, I don't know. It looks good to me. 00:29:27.370 --> 00:29:32.323 - Thank you, thank you uh, Yes Sam. Uh, that is the first thing 00:29:32.323 --> 00:29:38.419 - that my mind gets too as well is why is our H1 and this H2 the 00:29:38.419 --> 00:29:43.372 - exact same? So that would be the very first piece. If this is 00:29:43.372 --> 00:29:48.325 - going to be my first slice, it's it's alright, but being able to 00:29:48.325 --> 00:29:52.897 - see still within the fold something that is. I mean in my 00:29:52.897 --> 00:29:56.326 - opinion it's distracting more than anything. Because if I'm 00:29:56.326 --> 00:29:58.612 - going to get a little sneak. 00:29:58.630 --> 00:30:02.985 - Speak as to what's coming, and I see the same thing. I'm not 00:30:02.985 --> 00:30:06.670 - going to be very interested, so moving down into the next 00:30:06.670 --> 00:30:11.645 - horizontal slice. What are some of the first things that UM 00:30:11.645 --> 00:30:14.885 - would immediately come to mind for you, Patrick? 00:30:16.980 --> 00:30:23.448 - Uh, well, definitely the broken bread crumb. 00:30:25.480 --> 00:30:32.440 - Um? Complete the the icons on the bottom of the screen. 00:30:32.440 --> 00:30:38.704 - There isn't really any text to go with it, and there's some 00:30:38.704 --> 00:30:44.968 - sorry. I'm sorry, let me scroll up just this part. My bad. 00:30:46.350 --> 00:30:50.770 - From it design perspective, I think like the spaces underneath 00:30:50.770 --> 00:30:53.422 - the paragraph maybe a little bit 00:30:53.422 --> 00:30:58.616 - too much. Uh, the image on the right make my people to be a 00:30:58.616 --> 00:31:02.004 - shrink down just a little bit together. Push it with you 00:31:02.004 --> 00:31:03.236 - together more in line. 00:31:03.890 --> 00:31:06.844 - OK, OK Sam, What do you think? 00:31:08.290 --> 00:31:12.712 - About the styling of it. Yes, we're just talking about the 00:31:12.712 --> 00:31:16.732 - CRO of this horizontal slice. Is it engaging? What's wrong 00:31:16.732 --> 00:31:18.340 - with it? What's glaring? 00:31:24.830 --> 00:31:30.976 - So. The. Smaller header above the big question. 00:31:31.720 --> 00:31:36.970 - Like it's two different ideas to me, um and then. 00:31:38.360 --> 00:31:43.964 - The picture is in line with the paragraph, but for some reason. 00:31:44.890 --> 00:31:45.928 - It looks off. 00:31:46.550 --> 00:31:48.139 - But that might just be my high. 00:31:48.980 --> 00:31:53.264 - Uh, no I I think that's great for me. The first immediate 00:31:53.264 --> 00:31:57.191 - things that I'm like is and it's funny 'cause this happens. 00:31:57.800 --> 00:32:02.780 - I'd probably say 90% of the time. 'cause like I said, These 00:32:02.780 --> 00:32:07.760 - are just really quick drafts. Uh, one, this is a terribly long 00:32:07.760 --> 00:32:12.325 - um header. It's really long so it truncates and First things 00:32:12.325 --> 00:32:13.985 - first explaining the terms. 00:32:15.250 --> 00:32:20.359 - It's really not all that great. And yeah it it's got this weird 00:32:20.359 --> 00:32:24.289 - stacking feeling to it so immediately I'm like scrub the 00:32:24.289 --> 00:32:27.826 - image unless there's something smaller to fit in here 00:32:27.826 --> 00:32:32.542 - immediately, get rid of it, make it engaging 'cause it slice by 00:32:32.542 --> 00:32:34.114 - slice whenever you're developing 00:32:34.114 --> 00:32:38.810 - content. Because if you think about it, every bit of content 00:32:38.810 --> 00:32:39.926 - that somebody hits. 00:32:40.450 --> 00:32:45.806 - It's almost like the A Goldfish only has like a 32nd 3 second 00:32:45.806 --> 00:32:50.750 - memory or whatever and users are just like that. Every sigh sigh 00:32:50.750 --> 00:32:53.634 - hit as a user. If it's not 00:32:53.634 --> 00:32:57.636 - engaging, unlike. If the content wasn't that amazing, just like 00:32:57.636 --> 00:33:02.074 - out of this world, I'm not going to stay if I see all these 00:33:02.074 --> 00:33:05.244 - errors. So you know, moving on down we can see. 00:33:05.850 --> 00:33:08.750 - Something a little bit more 00:33:08.750 --> 00:33:14.997 - engaging, um. I guess we will is kind of a multi tiered, but 00:33:14.997 --> 00:33:19.144 - let's just stick to these two right here. Is there anything 00:33:19.144 --> 00:33:22.914 - that's outstanding that you're like? Yeah, this would need to 00:33:22.914 --> 00:33:25.930 - be changed or anything that catches your eye. 00:33:29.160 --> 00:33:35.428 - I don't think so, 00:33:35.428 --> 00:33:41.696 - uh, there a little 00:33:41.696 --> 00:33:44.830 - close together 00:33:44.830 --> 00:33:49.209 - but. That's about it. 00:33:50.400 --> 00:33:51.570 - Patrick 00:33:52.590 --> 00:33:57.546 - Uhm, I actually. I don't know like. 00:33:58.950 --> 00:34:02.668 - You know, I'm always kind of questioning my own design aspect 00:34:02.668 --> 00:34:07.738 - of it, but I do her. If the icons a little bit more in line. 00:34:09.170 --> 00:34:12.833 - OK, OK that's personal preference. I'm not exactly sure 00:34:12.833 --> 00:34:14.461 - if that will be. 00:34:15.190 --> 00:34:19.470 - Better for the CRO perspective. Things. I'm totally with you 00:34:19.470 --> 00:34:24.606 - yeah. So for me it's pretty average. You know it's not out 00:34:24.606 --> 00:34:29.742 - of this world when you surround it with this and then something 00:34:29.742 --> 00:34:34.022 - like this. Things just don't really flow now. Instead of 00:34:34.022 --> 00:34:39.158 - going down the whole page in all of us shredding it together, 00:34:39.158 --> 00:34:44.722 - there's Step 2. So I've got some basics down for both zero and 00:34:44.722 --> 00:34:46.628 - SCO. But now we have. 00:34:47.210 --> 00:34:53.183 - In my opinion, the most important pieces of our SQL and 00:34:53.183 --> 00:34:59.369 - RCRO. Uhm, the first coming down into our 00:34:59.369 --> 00:35:01.550 - keywords. Our links. 00:35:02.700 --> 00:35:05.832 - Where is this going to be displayed on our website and how 00:35:05.832 --> 00:35:07.137 - are they going to all 00:35:07.137 --> 00:35:12.370 - intermingle? Um, another very important piece that. 00:35:14.420 --> 00:35:16.910 - Just dawned on me is. 00:35:18.170 --> 00:35:23.227 - Does it make sense to have clarity at the end of this, you 00:35:23.227 --> 00:35:25.561 - know WooCommerce, HIPAA, ecommerce, integration, clarity? 00:35:26.940 --> 00:35:31.714 - I don't really know that something I probably will end up 00:35:31.714 --> 00:35:35.186 - changing and just removing clarity 'cause there's nothing 00:35:35.186 --> 00:35:40.394 - friendly about it. So whenever I am going to link through my 00:35:40.394 --> 00:35:45.485 - pages whenever. Let's say that this is a supporting page. Uhm, 00:35:45.485 --> 00:35:50.875 - how many keywords will I have and how many links am I going to 00:35:50.875 --> 00:35:53.185 - have and where those links gonna 00:35:53.185 --> 00:35:55.260 - go? Sam 00:35:56.970 --> 00:36:00.180 - Um, your testing 00:36:00.180 --> 00:36:04.190 - my memory. Um? 00:36:06.530 --> 00:36:13.666 - I think like 5 keywords and the links. 00:36:14.700 --> 00:36:19.698 - Um? You're definitely gonna have 00:36:19.698 --> 00:36:23.562 - like a main. I'm gonna assume I'm gonna say there's a main 00:36:23.562 --> 00:36:27.426 - like call to action to get you to the champion. But then 00:36:27.426 --> 00:36:30.646 - there's maybe like those sandwich links or where they got 00:36:30.646 --> 00:36:32.256 - the sandwich links. Uhm, OK. 00:36:33.180 --> 00:36:39.600 - I think the the link sandwich yes. OK, uhm usually I would 00:36:39.600 --> 00:36:46.555 - say 8 uhm. Now that might seem like a lot, but if it's 00:36:46.555 --> 00:36:48.160 - a supporting page 00:36:49.250 --> 00:36:53.881 - We have our four keywords that are our champions keywords, but 00:36:53.881 --> 00:36:59.775 - then we also want to try to hit for four key words that aren't 00:36:59.775 --> 00:37:04.827 - that its own champion. Ding um keywords. If I have some really 00:37:04.827 --> 00:37:08.195 - terrible pages that are linking to a champion. 00:37:09.000 --> 00:37:11.730 - They're not really gonna help all that much. People aren't 00:37:11.730 --> 00:37:14.733 - going to find those pages. Google is not really going to 00:37:14.733 --> 00:37:16.644 - give a lot of juice to those 00:37:16.644 --> 00:37:21.452 - pages, so they. Really aren't going to provide a lot of juice, 00:37:21.452 --> 00:37:26.366 - so one of the best practices that I've kind of found is I 00:37:26.366 --> 00:37:30.524 - don't want to Clutter in eight links into two paragraphs. But 00:37:30.524 --> 00:37:36.950 - what I do try to do, say, OK, let me find 1 link in here and a 00:37:36.950 --> 00:37:41.108 - link in here. Maybe a second link over here. Almost each 00:37:41.108 --> 00:37:45.644 - paragraph where it makes sense, I try to bring in an additional 00:37:45.644 --> 00:37:47.912 - link just trying to build that 00:37:47.912 --> 00:37:54.636 - value there. Now, like you had mentioned, we have the anchor 00:37:54.636 --> 00:37:59.982 - link sandwiches, which are three different links. Patrick, what 00:37:59.982 --> 00:38:05.328 - are those three different links for a inkling sandwich? 00:38:06.420 --> 00:38:10.950 - Um? 00:38:13.970 --> 00:38:17.309 - Call Lori sorry. 00:38:17.980 --> 00:38:23.394 - Oh good. My memory is not as good as Sam's. 00:38:23.400 --> 00:38:29.805 - Apparently. Well, so we have three links in right now. 00:38:29.805 --> 00:38:34.665 - We're working on a champion, so the first being we want people 00:38:34.665 --> 00:38:39.120 - to stay on our website. So because this is a champion. 00:38:40.090 --> 00:38:44.206 - It's not a terrible idea to may be linked to another champion, 00:38:44.206 --> 00:38:47.979 - you know, because if this page does well and it doesn't 00:38:47.979 --> 00:38:52.095 - convert, I sure as flippers want somebody do one of the actions, 00:38:52.095 --> 00:38:55.868 - go to another page, which hopefully is a champion and will 00:38:55.868 --> 00:38:59.641 - convert. So if a champion is going to be something that 00:38:59.641 --> 00:39:03.757 - hopefully is high traffic. If I'm going to send out links, I 00:39:03.757 --> 00:39:07.187 - want it to be to other champions. That is, it's 00:39:07.187 --> 00:39:10.960 - critical. If I'm sending all these links to a bunch of 00:39:10.960 --> 00:39:12.332 - supporting pages, or like. 00:39:12.340 --> 00:39:17.579 - Yeah, I published this back in 1988 when I was a spry young 00:39:17.579 --> 00:39:22.012 - fella. I mean, folks, unless they're there for a laugh that 00:39:22.012 --> 00:39:27.251 - really not all that interested. So I try to keep things fresh by 00:39:27.251 --> 00:39:31.281 - sending them to highly relevant, good-looking pages that are up 00:39:31.281 --> 00:39:36.530 - to date. So for this page in particular, because this is a 00:39:36.530 --> 00:39:38.876 - champion, we will need to do 00:39:38.876 --> 00:39:45.281 - these. A link sandwiches. Now I only talked about one link, the 00:39:45.281 --> 00:39:51.664 - other two are going to be highly reputable links. I want to make 00:39:51.664 --> 00:39:58.047 - sure that these are going to be an I'll find a decent example 00:39:58.047 --> 00:40:04.316 - here. No, keep this page open and then let me Scroll down. 00:40:05.970 --> 00:40:10.490 - Generally speaking, we want these links to come from and 00:40:10.490 --> 00:40:12.298 - these are just references. 00:40:12.910 --> 00:40:16.786 - We want them 00:40:16.786 --> 00:40:22.136 - to comefrom.govand.edu. Pages these are going to have higher 00:40:22.136 --> 00:40:25.316 - credibility and the surgeons are going to notice that they're 00:40:25.316 --> 00:40:29.450 - going to see that credibility and be like, oh, this is a great 00:40:29.450 --> 00:40:34.940 - site. Now Sam might not know this, but Patrick. Whenever you 00:40:34.940 --> 00:40:39.600 - are linking, there are a few different attributes that you 00:40:39.600 --> 00:40:42.862 - can add to that age ref tag. 00:40:43.380 --> 00:40:50.376 - One of them being the rel and the target attribute. What 00:40:50.376 --> 00:40:58.008 - are those and how would we use them for the sandwich links? 00:40:59.490 --> 00:41:02.698 - For the target it's. 00:41:03.270 --> 00:41:09.546 - It controls whether or not the page will open within on the 00:41:09.546 --> 00:41:13.207 - same page or as a new tab 00:41:13.207 --> 00:41:19.226 - page. Um? And how would you use as in the 00:41:19.226 --> 00:41:21.068 - sandwich? I will assume that you 00:41:21.068 --> 00:41:23.350 - want to open. Um? 00:41:24.220 --> 00:41:27.062 - Pages that is not part of your 00:41:27.062 --> 00:41:33.250 - site. On a new page to kind of indicate that it is your user is 00:41:33.250 --> 00:41:36.900 - being directed to a external pages versus the internal page. 00:41:38.790 --> 00:41:44.210 - That's exactly right. Now what about dear El link attribute? 00:41:46.590 --> 00:41:52.580 - The REL. I don't remember using it, uhm? 00:41:54.390 --> 00:41:58.485 - Which would make sense and I'll tell you why. 00:41:59.090 --> 00:42:03.068 - How often do you hear clients talking about SCO? 00:42:03.790 --> 00:42:09.323 - Unfortunately not enough. I love to have never enough. Well, the 00:42:09.323 --> 00:42:13.850 - rel attribute you have follow and nofollow. Whenever I'm 00:42:13.850 --> 00:42:18.880 - sending a link somewhere I'm sending, I'm sending power. I'm 00:42:18.880 --> 00:42:21.395 - sending juice. I'm giving my 00:42:21.395 --> 00:42:27.962 - vote. Now what if I want to mention a candidate, but I don't 00:42:27.962 --> 00:42:30.698 - want to give them my vote. 00:42:31.500 --> 00:42:36.228 - Well, that is where the no follow for the rail comes in 00:42:36.228 --> 00:42:38.592 - handy when I'm linking to these 00:42:38.592 --> 00:42:44.083 - external websites. If I'm giving him these follow links it it 00:42:44.083 --> 00:42:49.447 - gives them a boost for sure, but it actually has a slightly 00:42:49.447 --> 00:42:54.811 - inverse effect on my web page because I'm giving them some of 00:42:54.811 --> 00:42:59.728 - my SCO juice. I'm giving them some power now for internal 00:42:59.728 --> 00:43:05.542 - pages. It's I mean, is it still important? Sure, not 00:43:05.542 --> 00:43:09.098 - nearly as much as it is for 00:43:09.098 --> 00:43:14.050 - an external. You know, let's say, uh, you know, Harvard. If I 00:43:14.050 --> 00:43:18.098 - if I'm linking to one of their studies, they probably don't 00:43:18.098 --> 00:43:22.146 - need extra link juice. I'm sure that I'm gonna want that, 00:43:22.146 --> 00:43:25.826 - especially if I'm utilizing this sandwich to hopefully boost my 00:43:25.826 --> 00:43:29.138 - own SCO. So the target, like Patrick, it said. 00:43:29.860 --> 00:43:36.298 - Um? Is as an example, uhm, similar to when 00:43:36.298 --> 00:43:41.212 - you like control a click or middle mouse button. 00:43:41.780 --> 00:43:44.888 - Um, it'll open in a new tab. 00:43:45.490 --> 00:43:51.628 - If I have if I don't set the target to blank. 00:43:52.550 --> 00:43:54.992 - It'll open it within the same 00:43:54.992 --> 00:43:57.300 - window. If it's internal. 00:43:58.110 --> 00:44:02.250 - It's intentional for them to go to another page within the site, 00:44:02.250 --> 00:44:06.390 - so I don't worry about it. However, if it is an external 00:44:06.390 --> 00:44:09.840 - link, I always wanted to open in a new tab. 00:44:10.490 --> 00:44:15.287 - And 99% of the time I want to add nofollow because I don't 00:44:15.287 --> 00:44:20.453 - want to be giving up this SCO juice when I'm trying so hard to 00:44:20.453 --> 00:44:21.929 - get this SCO juice. 00:44:22.790 --> 00:44:23.610 - Now. 00:44:24.800 --> 00:44:31.324 - This covers the basics of Hey, this is this is what I do. I 00:44:31.324 --> 00:44:36.916 - come in I create my page I get the titles, the descriptions, 00:44:36.916 --> 00:44:42.508 - the name which I'm actually going to fix the name because I 00:44:42.508 --> 00:44:46.702 - am super not fond of having clarity in this. 00:44:47.250 --> 00:44:54.037 - Um? But aside from fixing the small little SCO there. 00:44:54.580 --> 00:44:58.595 - Coming through in taking this mound of clay that I've tossed 00:44:58.595 --> 00:45:03.340 - out and I'm now going to mold it into a page that hopefully 00:45:03.340 --> 00:45:04.800 - people like a lot. 00:45:05.440 --> 00:45:12.494 - Um? I do have. I can pull it up 00:45:12.494 --> 00:45:19.174 - here I when I was doing the hiring process for 00:45:19.174 --> 00:45:25.854 - a content poster. I actually have created what is that? 00:45:25.854 --> 00:45:31.866 - Six different videos for creating a page and going 00:45:31.866 --> 00:45:37.704 - through? Everything I went through with y'all. Uhm, but 00:45:37.704 --> 00:45:40.519 - into a very clean crystallized 00:45:40.519 --> 00:45:45.873 - process. Um, if this is not on the new clean oh wiki, I'm gonna 00:45:45.873 --> 00:45:47.478 - be posting that up there. 00:45:48.110 --> 00:45:55.610 - Um, these do not, however, go in depth on the SCO portion. 00:45:56.280 --> 00:46:01.080 - Uh, it doesn't go heavily in depth on the CRO portion. Uh, 00:46:01.080 --> 00:46:03.480 - that is mostly what we got 00:46:03.480 --> 00:46:09.118 - today. Uhm, but this will go over the process of how to 00:46:09.118 --> 00:46:10.830 - actually publish content onto 00:46:10.830 --> 00:46:15.678 - the website. The last two pieces I want to cover 1 00:46:15.678 --> 00:46:20.982 - Datsun feedback and then two. What do we want to jump into 00:46:20.982 --> 00:46:24.076 - following this? First thoughts feedbacks questions Sam? 00:46:25.340 --> 00:46:28.210 - This is a great um. 00:46:28.850 --> 00:46:29.969 - Thank you for. 00:46:30.540 --> 00:46:33.950 - Showing us around DNN. I've never like really gotten to see 00:46:33.950 --> 00:46:37.980 - that portion of it before and I really liked being able to like. 00:46:38.670 --> 00:46:42.619 - Apply what you were talking about to a page and going 00:46:42.619 --> 00:46:45.491 - through understanding it. Uhm, and how it works? 00:46:46.150 --> 00:46:47.660 - Um? 00:46:48.920 --> 00:46:52.040 - Yeah, that was great. That's that's my feedback. I don't 00:46:52.040 --> 00:46:54.224 - really have any questions, I think, uhm? 00:46:55.410 --> 00:46:59.856 - It was all very clear which is nice. I did that. It built 00:46:59.856 --> 00:47:03.618 - on the previous lessons. That is good. That is good. Thank 00:47:03.618 --> 00:47:04.302 - you Patrick. 00:47:05.480 --> 00:47:08.567 - Are you sure? Uhm, yeah, definitely. Shooting a timeout 00:47:08.567 --> 00:47:13.369 - to train us on this. and I learned that I need to go back 00:47:13.369 --> 00:47:17.485 - and get the recordings again to make sure I remember those able 00:47:17.485 --> 00:47:23.416 - to. Regurgitator quicker and more accurately you did great. 00:47:24.830 --> 00:47:28.838 - Yeah yes, Sir Chris. 00:47:30.480 --> 00:47:36.759 - He might still be on hold. I'm gonna take the silence to be 00:47:36.759 --> 00:47:43.521 - bright. I was so amazing. Oh my gosh, thank you Chris. I feel so 00:47:43.521 --> 00:47:50.200 - happy. Thank you, thank you, um, I would have loved to have gone 00:47:50.200 --> 00:47:55.865 - and actually did I would have done each individual thing with 00:47:55.865 --> 00:48:01.015 - y'all, but seeing as we only had an hour, um. 00:48:01.750 --> 00:48:08.335 - I wanted to get a good overview of what this is. Uh, you can see 00:48:08.335 --> 00:48:12.286 - now kind of slowly allowing having allowed the information 00:48:12.286 --> 00:48:16.676 - and really great training that senior had provided you can 00:48:16.676 --> 00:48:22.383 - actually see it into practice. Now you can see that all of what 00:48:22.383 --> 00:48:26.334 - we talked about going into the publishing of content. 00:48:27.000 --> 00:48:30.132 - He talked and showed about how to find keywords. 00:48:30.660 --> 00:48:34.195 - About the on and off page SEO. 00:48:34.770 --> 00:48:40.890 - Um? The internal linking we touched on the CRO now y'all 00:48:40.890 --> 00:48:43.638 - could get a quick glimpse it. 00:48:44.430 --> 00:48:46.050 - What I do? 00:48:46.800 --> 00:48:52.949 - Every single day, and it's something that I love now. Four 00:48:52.949 --> 00:48:54.626 - topics regarding content 00:48:54.626 --> 00:48:59.978 - management. Um, what sort of pieces are y'all interested in 00:48:59.978 --> 00:49:05.060 - learning? Or what would you like me to further expand ipon? 00:49:08.200 --> 00:49:11.370 - Oh 00:49:18.460 --> 00:49:21.230 - I would love a session. 00:49:22.060 --> 00:49:27.460 - Where? Obviously probably takes you more than an hour to like 00:49:27.460 --> 00:49:31.884 - build a page, but if we could kind of just see the UM like 00:49:31.884 --> 00:49:35.360 - with those elements that you were put it like drop dragging 00:49:35.360 --> 00:49:38.520 - and dropping before I thought that was really cool, um? 00:49:39.120 --> 00:49:43.668 - For him to take a peek at that process and how you 00:49:43.668 --> 00:49:46.700 - organize a page to make it look interesting. 00:49:48.270 --> 00:49:55.472 - Um? Yes, sign me up. I know how to do 00:49:55.472 --> 00:49:57.450 - that cool. Um? 00:49:59.210 --> 00:50:01.360 - Interesting, uh? 00:50:03.630 --> 00:50:10.065 - The list that I have and Chris feel free to add on top of this. 00:50:10.065 --> 00:50:16.071 - Uh, for when I last spoke to you about it is subtopics for this, 00:50:16.071 --> 00:50:20.361 - or validation preventing issues and then following that PBC and 00:50:20.361 --> 00:50:22.077 - online advertising that we 00:50:22.077 --> 00:50:24.870 - implement. Or could be implanting. 00:50:26.580 --> 00:50:31.090 - So aside from those, are there any other's we could do? 00:50:32.100 --> 00:50:35.160 - Oh yeah, there's a lot more after that, but those are really 00:50:35.160 --> 00:50:41.343 - hazard meeting. Yeah, that would be good to go into. All of these 00:50:41.343 --> 00:50:46.216 - are very meaty, and I mean just going through the thought 00:50:46.216 --> 00:50:51.532 - process of how I create these pages, how I'm getting my key 00:50:51.532 --> 00:50:57.291 - words exactly? What metrics am I looking at? I can spend mean a 00:50:57.291 --> 00:51:01.721 - very long time going through all of that with y'all. 00:51:02.250 --> 00:51:06.727 - It's very fun. I love it. Uh, it's everything that senior 00:51:06.727 --> 00:51:07.948 - talked about like. 00:51:08.560 --> 00:51:12.892 - This is my day in day out. It's epic, uh, but Patrick, 00:51:12.892 --> 00:51:17.224 - Um, just in case if anyone needs to run off, is there 00:51:17.224 --> 00:51:20.834 - anything subtopic wise or what we covered today that you 00:51:20.834 --> 00:51:24.444 - would like for me to highlight in future training sessions? 00:51:25.570 --> 00:51:30.280 - Um? 00:51:31.440 --> 00:51:35.756 - I know, uhm, nothing on my end right now, Sir, you are pretty 00:51:35.756 --> 00:51:37.748 - clear on some of the stuff. 00:51:38.500 --> 00:51:45.066 - I don't know if there's anything else that you kind of do for a 00:51:45.066 --> 00:51:49.287 - content management perspective, but still, like no matter how 00:51:49.287 --> 00:51:51.632 - small it is, just because. 00:51:51.720 --> 00:51:55.344 - I usually don't mess with the content as much as the styling 00:51:55.344 --> 00:51:56.854 - of designs of the sites. 00:51:57.780 --> 00:52:01.728 - So I'm kind of like to pick your brain and see how your thought 00:52:01.728 --> 00:52:04.548 - process works. When you see a piece of content like. 00:52:05.090 --> 00:52:10.056 - You know how you process from like step one? What do you do? 00:52:10.056 --> 00:52:14.640 - And it always like step 10. It's ready to go. Yeah, most 00:52:14.640 --> 00:52:18.842 - definitely well for either of y'all. I'm going to assume that 00:52:18.842 --> 00:52:23.426 - your schedules are more flexible than Chris is. If we would like 00:52:23.426 --> 00:52:27.628 - to have a longer training session where I sit down and. 00:52:28.390 --> 00:52:34.474 - Actually go through all of this in more detail. Um, to where I'm 00:52:34.474 --> 00:52:38.686 - actually saying, instead of being like I'm gonna quickly, 00:52:38.686 --> 00:52:43.330 - expeditiously. Oh, it just pops on the screen instead of doing 00:52:43.330 --> 00:52:48.334 - that actually walking through it up, I would be very very happy 00:52:48.334 --> 00:52:50.836 - and plan to go through that, 00:52:50.836 --> 00:52:56.660 - uhm? I will I can break. I mean honestly, I could probably 00:52:56.660 --> 00:53:01.580 - break it up into some sub categories. UM, where and how it 00:53:01.580 --> 00:53:06.910 - goes from this into this into then the clay that we have now 00:53:06.910 --> 00:53:12.650 - and then how to actually mold that clay? It is a very fun and 00:53:12.650 --> 00:53:17.160 - in my opinion it's very engaging and the reason it is. 00:53:17.720 --> 00:53:21.296 - I feel like I'm playing chess. 00:53:21.800 --> 00:53:26.057 - But I have two opponents that I'm playing against. 00:53:26.830 --> 00:53:33.166 - And their brains their thought process. The moves that they do 00:53:33.166 --> 00:53:38.926 - almost not even related totally different. Uhm? And it's the 00:53:38.926 --> 00:53:45.262 - search engines and the end users. Every piece of content I 00:53:45.262 --> 00:53:47.566 - need to think about. 00:53:48.290 --> 00:53:53.360 - How will Google, Bing, Yahoo. All these other search engines? 00:53:53.870 --> 00:53:58.775 - How can I make him fall in love with this page? For this to rank 00:53:58.775 --> 00:54:03.680 - well and then for my end users, how can I make them fall in love 00:54:03.680 --> 00:54:06.950 - with this so they either fill out a form or. 00:54:07.470 --> 00:54:10.550 - Jump to another page on our website where hopefully they'll 00:54:10.550 --> 00:54:12.706 - fill out a form there and keep 00:54:12.706 --> 00:54:16.829 - them engaged. Um, so I'm very much so looking into that. 00:54:16.829 --> 00:54:18.113 - Looking forward to that.