| Topic | Presenter | Summary | Duration |
| --------------------------------------------------- | --------- | -------------------------------------------------------------------------------------------------------------- | -------- |
| How to Publish Content: Blog, Articles and Newsroom | Reily H. | This video is from a Marketing Training Session where Reily covers how to publish content on various webpages. | 25:34 |00:00:07.500 --> 00:00:10.638 Alright, my favorite Turkey is how?00:00:10.640 --> 00:00:12.344 How's it going today?00:00:12.344 --> 00:00:16.046 We are going to go over how to00:00:16.046 --> 00:00:18.651 publish content on these slash00:00:18.651 --> 00:00:21.360 articles blog and Newsroom 0.00:00:21.360 --> 00:00:23.928 First things first to know is00:00:23.928 --> 00:00:26.704 these are pages that are being00:00:26.704 --> 00:00:29.149 created through easy DNN news,00:00:29.150 --> 00:00:32.806 which is a module that we have built,00:00:32.810 --> 00:00:36.016 but we have installed on our website.00:00:36.020 --> 00:00:39.014 This isn't like any other module00:00:39.014 --> 00:00:41.852 where you're just going to drag00:00:41.852 --> 00:00:44.594 and drop and **** there you go.00:00:44.594 --> 00:00:48.380 What it is is really three separate webpages,00:00:48.380 --> 00:00:49.364 slash articles,00:00:49.364 --> 00:00:52.316 blog and newsroom and everything else.00:00:52.320 --> 00:00:56.068 Is dynamically generated and00:00:56.068 --> 00:01:00.753 populated via the modules database.00:01:00.760 --> 00:01:04.296 So. Whenever you are on one of the00:01:04.296 --> 00:01:07.688 three after mentioned types of pages,00:01:07.690 --> 00:01:11.058 you're going to see a banner like this.00:01:11.060 --> 00:01:14.014 The color of this might be different,00:01:14.020 --> 00:01:16.967 but it's going to have this design.00:01:16.970 --> 00:01:19.560 The title and a download for later00:01:19.560 --> 00:01:22.030 you'll see the backed resources,00:01:22.030 --> 00:01:25.414 every single one of them at this moment00:01:25.414 --> 00:01:28.786 in time is going to look like that,00:01:28.790 --> 00:01:31.758 so that's an easy way of knowing00:01:31.758 --> 00:01:33.490 aside from the URL.00:01:33.490 --> 00:01:35.320 Easy way of knowing that you're00:01:35.320 --> 00:01:36.540 in the right spot.00:01:36.540 --> 00:01:38.410 Now.00:01:38.410 --> 00:01:40.082 Right below our title,00:01:40.082 --> 00:01:43.893 here we can see that there is an edit00:01:43.893 --> 00:01:46.176 article, add article and dashboard.00:01:46.176 --> 00:01:48.990 Whenever you are on an existing00:01:49.081 --> 00:01:50.616 page as we are now,00:01:50.620 --> 00:01:52.292 you'll click edit article.00:01:52.292 --> 00:01:56.127 Adding brings you a brand new one and the00:01:56.127 --> 00:01:58.617 dashboard takes to the main dashboard.00:01:58.620 --> 00:02:01.050 So I will show you what00:02:01.050 --> 00:02:03.250 each of these look like.00:02:05.380 --> 00:02:09.292 Uhm, so first on the dashboard there's really00:02:09.292 --> 00:02:13.636 not a lot for y'all to worry about here.00:02:13.640 --> 00:02:18.410 UM, all of the settings in here you don't00:02:18.410 --> 00:02:22.259 really need to mess with aside from.00:02:22.260 --> 00:02:25.485 Probably just the add article00:02:25.485 --> 00:02:28.065 and the article manager.00:02:28.070 --> 00:02:32.156 In the article manager it is going to bring00:02:32.156 --> 00:02:36.368 up a list of all the different articles.00:02:36.370 --> 00:02:38.715 Uhm? You have your different00:02:38.715 --> 00:02:42.099 options on what to do with them.00:02:42.100 --> 00:02:45.138 Uhm, really, the only thing you got00:02:45.138 --> 00:02:48.446 to worry about here would be edit uh,00:02:48.450 --> 00:02:50.560 although it is finicky, UM,00:02:50.560 --> 00:02:53.098 you can utilize the search features.00:02:53.100 --> 00:02:57.879 So if I want to search for specific article.00:02:57.880 --> 00:03:01.160 Uhm, I can just have the search and00:03:01.160 --> 00:03:03.900 then filter for that result from.00:03:03.900 --> 00:03:06.480 Like I said it, it's finicky.00:03:06.480 --> 00:03:08.630 It doesn't really give you00:03:08.630 --> 00:03:10.350 what you're looking for.00:03:10.350 --> 00:03:13.360 Unfortunately, that's just the way it is.00:03:13.360 --> 00:03:16.800 So if you're looking for a specific article,00:03:16.800 --> 00:03:19.260 I highly suggest going to going00:03:19.260 --> 00:03:22.820 to a web page that has our footer,00:03:22.820 --> 00:03:25.688 and I highly suggest jumping to00:03:25.688 --> 00:03:28.888 your footer going to the site map.00:03:28.890 --> 00:03:33.510 And just searching for just control00:03:33.510 --> 00:03:38.670 F and search for the specific.00:03:38.670 --> 00:03:41.533 Article you are looking for on the00:03:41.533 --> 00:03:45.290 news on The Newsroom, on the site map.00:03:45.290 --> 00:03:47.750 Things are set in their own00:03:47.852 --> 00:03:50.000 categories so you know,00:03:50.000 --> 00:03:53.787 these are gonna be the newsrooms blogs.00:03:53.790 --> 00:03:56.970 And somewhere here there's our articles,00:03:56.970 --> 00:04:02.146 so that's how you find the articles now.00:04:02.150 --> 00:04:04.860 But the other two buttons,00:04:04.860 --> 00:04:07.560 the edit in the ad,00:04:07.560 --> 00:04:10.145 the ad article will bring00:04:10.145 --> 00:04:13.510 you up with the blank slate.00:04:13.510 --> 00:04:17.297 UM, in here you have your title,00:04:17.300 --> 00:04:20.000 your subtitle and SEO settings.00:04:20.000 --> 00:04:23.829 Now this top section is going to00:04:23.829 --> 00:04:27.764 be the most important section when00:04:27.764 --> 00:04:32.811 it comes to working on these pages.00:04:32.820 --> 00:04:35.990 First the title and subtitle.00:04:35.990 --> 00:04:40.428 This is all going to be your.00:04:42.580 --> 00:04:44.729 But it shows up in the SERP.00:04:44.730 --> 00:04:47.268 So for instance with your title.00:04:47.270 --> 00:04:48.920 Here's your title.00:04:48.920 --> 00:04:52.770 There are subtitles you can have below.00:04:52.770 --> 00:04:57.243 Uhm, then you have that in your SCO settings.00:04:57.250 --> 00:05:00.736 The General Tab, now Open graph Twitter.00:05:00.740 --> 00:05:05.437 You don't need to worry about structured00:05:05.437 --> 00:05:09.910 data if you are doing an FA Q.00:05:09.910 --> 00:05:11.750 And you're dealing with that00:05:11.750 --> 00:05:13.590 scheme a little more complex.00:05:13.590 --> 00:05:15.430 You can get with Aaron,00:05:15.430 --> 00:05:19.960 Justin or ping me and set up a meeting during00:05:20.062 --> 00:05:24.082 my hours and we can go over some of the.00:05:24.090 --> 00:05:28.205 Minutiae around the niche scenarios, but.00:05:28.205 --> 00:05:31.330 Run focus on general here00:05:31.330 --> 00:05:33.830 and to best showcases.00:05:33.830 --> 00:05:37.470 I'm bringing up this example UB C.00:05:37.470 --> 00:05:41.226 We've got our optimizing ecommerce products.00:05:41.230 --> 00:05:44.222 Images that is what we saw in our00:05:44.222 --> 00:05:46.589 banner and then the subtitle,00:05:46.590 --> 00:05:48.426 the best practices XYZ.00:05:48.426 --> 00:05:51.180 That is what showed up at00:05:51.275 --> 00:05:53.430 the top of the content.00:05:53.430 --> 00:06:00.648 Now the article URL and the title tag are.00:06:00.650 --> 00:06:01.943 Very critical, UM,00:06:01.943 --> 00:06:04.529 you can see right now the00:06:04.529 --> 00:06:06.120 optimizing ecommerce product00:06:06.120 --> 00:06:08.810 images is mimicking our title.00:06:08.810 --> 00:06:13.238 But let's say I want to use a different00:06:13.238 --> 00:06:17.116 title and I'm unhappy with this one.00:06:17.120 --> 00:06:20.996 I'm going to copy that URL.00:06:21.000 --> 00:06:24.178 And you can see when I just00:06:24.178 --> 00:06:26.870 added text to that title,00:06:26.870 --> 00:06:29.798 it also changed the article URL.00:06:29.800 --> 00:06:33.704 Now typing in the title tag does nothing,00:06:33.710 --> 00:06:36.155 but if you're wanting to00:06:36.155 --> 00:06:38.600 change your title up here,00:06:38.600 --> 00:06:41.774 make sure that you change your00:06:41.774 --> 00:06:45.634 title and then with the old URL00:06:45.634 --> 00:06:48.349 you replace that article URL.00:06:48.350 --> 00:06:49.208 That is,00:06:49.208 --> 00:06:50.924 whenever you're editing an00:06:50.924 --> 00:06:52.640 article that is pre-existing,00:06:52.640 --> 00:06:55.208 if you don't do that step,00:06:55.210 --> 00:06:58.122 you're going to have to make sure00:06:58.122 --> 00:07:00.790 that you have a 301 redirect,00:07:00.790 --> 00:07:02.940 which unfortunately complicates the matter.00:07:02.940 --> 00:07:06.618 Got to do extra work there.00:07:06.620 --> 00:07:09.176 And nobody likes extra work now.00:07:09.180 --> 00:07:12.580 I deleted what I just put in there.00:07:12.580 --> 00:07:15.136 So you would assume our URL00:07:15.136 --> 00:07:16.840 should be the same.00:07:16.840 --> 00:07:17.261 However,00:07:17.261 --> 00:07:19.366 you notice that the capitalization00:07:19.366 --> 00:07:21.971 of the words has now been00:07:21.971 --> 00:07:23.655 introduced to this article.00:07:23.660 --> 00:07:27.068 Usually it wouldn't be much of an issue.00:07:27.070 --> 00:07:27.612 However,00:07:27.612 --> 00:07:31.948 we have a standardization that all of the.00:07:31.950 --> 00:07:36.878 Characters in URLs are going to be lowercase.00:07:36.880 --> 00:07:37.311 So.00:07:37.311 --> 00:07:40.759 You will just want to make sure that00:07:40.759 --> 00:07:44.233 after you do any work on your title00:07:44.233 --> 00:07:47.033 that you update your article URL00:07:47.033 --> 00:07:50.379 with the one that it started with.00:07:50.380 --> 00:07:51.196 Of course,00:07:51.196 --> 00:07:54.944 if you need to change it then you can00:07:54.944 --> 00:07:58.000 go through the 30 ones X Y&Z now.00:07:58.000 --> 00:08:00.744 We have the top section figured out00:08:00.744 --> 00:08:03.721 well then we got this big long list00:08:03.721 --> 00:08:07.154 of what is all this junk and this is00:08:07.154 --> 00:08:09.602 all of the categorisation and you00:08:09.610 --> 00:08:12.522 know I just I'm going to scroll in00:08:12.522 --> 00:08:16.187 so you all can see a little bit easier.00:08:16.190 --> 00:08:18.125 These are all the different00:08:18.125 --> 00:08:20.060 categorizations for the specific articles,00:08:20.060 --> 00:08:21.884 blogs, news, from etc.00:08:21.884 --> 00:08:24.164 The first one to notice00:08:24.164 --> 00:08:26.610 before anything else is type.00:08:26.610 --> 00:08:29.226 This is going to distinguish whether00:08:29.226 --> 00:08:32.840 this will show up as a blog or newsroom.00:08:32.840 --> 00:08:34.085 If it's blink,00:08:34.085 --> 00:08:36.990 it'll just show up as an article.00:08:36.990 --> 00:08:39.558 Now we do have redirects that00:08:39.558 --> 00:08:41.270 even though this is00:08:41.358 --> 00:08:46.219 a blog, it's going to show up under articles.00:08:46.220 --> 00:08:49.060 It's just the way things are kind of00:08:49.060 --> 00:08:51.831 built in our redirect system. However,00:08:51.831 --> 00:08:54.638 to follow some of these best practices,00:08:54.640 --> 00:08:57.336 I would put the blog if this is00:08:57.336 --> 00:09:00.443 supposed to be a blog or news00:09:00.443 --> 00:09:01.853 thermophysical Spion newsroom.00:09:01.860 --> 00:09:05.010 Now what about all these other?00:09:05.010 --> 00:09:07.056 Options that we have here and00:09:07.056 --> 00:09:09.506 we got a lot of them. Well,00:09:09.506 --> 00:09:12.274 great thing is you can click on multiple.00:09:12.280 --> 00:09:14.751 This isn't a click one and done00:09:14.751 --> 00:09:17.467 you can click as many as you want.00:09:17.470 --> 00:09:19.885 So whenever you are writing an article,00:09:19.890 --> 00:09:21.960 this is optimizing ecommerce product images.00:09:21.960 --> 00:09:23.344 You know, I know.00:09:23.344 --> 00:09:25.420 OK, wow, well if we're talking00:09:25.420 --> 00:09:26.458 about optimizing images,00:09:26.460 --> 00:09:28.539 you know maybe this has to do00:09:28.539 --> 00:09:31.098 with some web design and I don't00:09:31.098 --> 00:09:32.690 know about web development,00:09:32.690 --> 00:09:35.760 so on and so forth.00:09:35.760 --> 00:09:37.210 Simple exercise,00:09:37.210 --> 00:09:40.835 just figuring out exactly what00:09:40.835 --> 00:09:43.600 you want right now.00:09:43.600 --> 00:09:46.690 The Resource Center the Slash00:09:46.690 --> 00:09:50.326 Resource Center is what lists all00:09:50.326 --> 00:09:53.846 of our web pages and all of these00:09:53.846 --> 00:09:57.216 tags are going to be searchable.00:09:57.220 --> 00:10:00.095 Through that interface so it00:10:00.095 --> 00:10:03.630 is good practice to make sure00:10:03.630 --> 00:10:06.888 that you add in your specific.00:10:06.890 --> 00:10:08.950 Uhm?00:10:08.950 --> 00:10:14.620 Tags for the categories now scrolling down.00:10:14.620 --> 00:10:16.396 Anyone who's editing content,00:10:16.396 --> 00:10:19.545 you have a scene editors that looked00:10:19.545 --> 00:10:22.380 just like this source whole 9 yards.00:10:22.380 --> 00:10:24.535 Same thing here in easy00:10:24.535 --> 00:10:26.259 Tina News the summary,00:10:26.260 --> 00:10:28.415 and if you're ever curious00:10:28.415 --> 00:10:30.570 like what is the summary,00:10:30.570 --> 00:10:32.725 this could be your short00:10:32.725 --> 00:10:34.449 introduction to your article.00:10:34.450 --> 00:10:37.460 It's used for a few different things.00:10:37.460 --> 00:10:37.891 First,00:10:37.891 --> 00:10:40.046 this will be utilized as00:10:40.046 --> 00:10:41.339 your meta description.00:10:41.340 --> 00:10:44.357 If you don't populate the meta description,00:10:44.360 --> 00:10:44.783 which.00:10:44.783 --> 00:10:47.744 As we've learned through our SCO trainings,00:10:47.750 --> 00:10:51.233 is what's going to show up in the SERP.00:10:51.240 --> 00:10:53.180 Our search engine results page,00:10:53.180 --> 00:10:55.980 so you'll always want to.00:10:55.980 --> 00:10:57.884 Best practice always want00:10:57.884 --> 00:10:59.788 to populate the summary,00:10:59.790 --> 00:11:00.308 UM,00:11:00.308 --> 00:11:02.898 you can populate the description00:11:02.898 --> 00:11:06.399 whether you want to copy paste this00:11:06.399 --> 00:11:09.507 or you just leave this here and.00:11:09.510 --> 00:11:12.786 This will also serve as a00:11:12.786 --> 00:11:14.424 little preview internally.00:11:14.430 --> 00:11:17.165 There are now we're not00:11:17.165 --> 00:11:19.900 utilizing any designs on this,00:11:19.900 --> 00:11:23.925 but there are designs where it will00:11:23.925 --> 00:11:28.109 display your title or taking a step back.00:11:28.110 --> 00:11:31.981 There are internal web pages that we've00:11:31.981 --> 00:11:35.754 developed in the past that mimic a00:11:35.754 --> 00:11:39.670 similar layout to a search engine results.00:11:39.670 --> 00:11:43.084 Page and this summary is what00:11:43.084 --> 00:11:45.820 will be pulled there so.00:11:45.820 --> 00:11:47.284 Always rock your summary.00:11:47.284 --> 00:11:50.470 It's the easiest way to go about things.00:11:50.470 --> 00:11:55.048 Now. Here's our big fun time.00:11:55.050 --> 00:12:00.330 Uh, the article detail type.00:12:00.330 --> 00:12:02.370 Don't worry about that.00:12:02.370 --> 00:12:04.410 You know text HTML.00:12:04.410 --> 00:12:07.719 And you have your editor, uh, this iframe?00:12:07.719 --> 00:12:08.958 Is that video,00:12:08.960 --> 00:12:12.068 and we have our whole transcript.00:12:12.070 --> 00:12:14.690 Uhm, if you click source,00:12:14.690 --> 00:12:16.874 it's going to have.00:12:16.874 --> 00:12:21.139 The same code that you're used to sing.00:12:21.140 --> 00:12:23.090 It's really no different than00:12:23.090 --> 00:12:25.040 what you're already doing when00:12:25.112 --> 00:12:26.609 you're editing content.00:12:26.610 --> 00:12:27.058 However,00:12:27.058 --> 00:12:30.642 there are a few key things to consider00:12:30.642 --> 00:12:33.730 whenever you are populating this content.00:12:33.730 --> 00:12:41.666 You are building your content within a fixed.00:12:41.670 --> 00:12:44.028 Template you don't have the same.00:12:44.030 --> 00:12:45.990 I mean to be straight,00:12:45.990 --> 00:12:48.432 you don't have the same freedoms00:12:48.432 --> 00:12:50.482 with designing the entirety of00:12:50.482 --> 00:12:52.904 the page as you do whenever you're00:12:52.904 --> 00:12:55.030 building just your internal pages.00:12:55.030 --> 00:12:58.567 The first few things are there is a sidebar.00:12:58.570 --> 00:13:02.390 As you can see here on the right hand side00:13:02.487 --> 00:13:06.033 it is going to be there no matter what.00:13:06.040 --> 00:13:08.420 You won't be able to overwrite that00:13:08.420 --> 00:13:11.150 whenever you are producing these articles,00:13:11.150 --> 00:13:12.578 Steve and autumn.00:13:12.578 --> 00:13:16.487 As you all remember when I talked about00:13:16.487 --> 00:13:19.833 the I frames and setting the width.00:13:19.840 --> 00:13:24.036 Well, if we dive in to this I frame you see00:13:24.036 --> 00:13:28.290 how it has a set width and set up a percent.00:13:28.290 --> 00:13:30.490 That's exactly why it's00:13:30.490 --> 00:13:32.690 encroaching into the sidebar,00:13:32.690 --> 00:13:36.794 so a little example to show you the00:13:36.794 --> 00:13:39.656 importance of using percent instead00:13:39.656 --> 00:13:43.688 of a fixed pixel width or height.00:13:45.790 --> 00:13:49.166 So, ignoring ignoring this little bit of the00:13:49.166 --> 00:13:52.857 cut off your page that you are developing,00:13:52.860 --> 00:13:56.310 this is the room you've got.00:13:56.310 --> 00:13:59.854 You've got 2/3 the usual amount of room.00:13:59.860 --> 00:14:01.093 Uhm, it's bittersweet.00:14:01.093 --> 00:14:03.970 One of the nice things is you00:14:04.051 --> 00:14:06.261 have graphical elements on the00:14:06.261 --> 00:14:09.190 right hand side with your sidebar,00:14:09.190 --> 00:14:12.318 so you don't need to worry as much00:14:12.318 --> 00:14:15.181 about making sure you populate the00:14:15.181 --> 00:14:17.177 same quantity of graphics.00:14:17.180 --> 00:14:20.764 And it's always best practice is to just00:14:20.764 --> 00:14:24.278 make it flow and make it look good.00:14:24.280 --> 00:14:25.932 But always consider that.00:14:25.932 --> 00:14:28.970 You have a fixed amount of space,00:14:28.970 --> 00:14:30.490 and unfortunately even if00:14:30.490 --> 00:14:32.770 you go past the sidebar, uh,00:14:32.770 --> 00:14:35.050 you're just going to keep going.00:14:35.050 --> 00:14:37.535 The last bit is if I scroll00:14:37.535 --> 00:14:39.610 all the way down here,00:14:39.610 --> 00:14:42.760 it ends with an empty space.00:14:42.760 --> 00:14:46.750 Well, you can see that we have a CTA here.00:14:46.750 --> 00:14:47.546 That's global.00:14:47.546 --> 00:14:50.332 You won't be able to change that.00:14:50.340 --> 00:14:52.260 So from thanks for watching00:14:52.260 --> 00:14:55.129 all the way up to the video.00:14:55.130 --> 00:14:59.063 That is all of the content that has been00:14:59.063 --> 00:15:02.576 pasted into the article detail type UM.00:15:02.580 --> 00:15:05.835 Now before I go on any further,00:15:05.840 --> 00:15:07.732 are there any questions?00:15:07.732 --> 00:15:10.570 Would anyone like me to backstep00:15:10.653 --> 00:15:12.808 on specific parts go over?00:15:20.610 --> 00:15:22.470 So what's our philosophy for?00:15:22.470 --> 00:15:25.818 What is a blog and what is an article?00:15:28.990 --> 00:15:32.848 To be, to be frank, there's. Not one.00:15:32.848 --> 00:15:37.440 Uhm, think of it as variety here.00:15:37.440 --> 00:15:39.925 Yeah, and blogs are typically going to00:15:39.925 --> 00:15:42.707 be longer and this is just my opinion.00:15:42.710 --> 00:15:44.465 'cause I I agree technically00:15:44.465 --> 00:15:46.220 with what Riley just said.00:15:46.220 --> 00:15:49.688 UM blogs by kind of UM.00:15:49.690 --> 00:15:51.385 Kind of our tendency and00:15:51.385 --> 00:15:53.080 what you typically will see.00:15:53.080 --> 00:15:55.048 They'll they'll tend to be longer00:15:55.048 --> 00:15:57.150 and so will have less blogs,00:15:57.150 --> 00:15:58.845 but they'll be more authoritative00:15:58.845 --> 00:16:00.540 and just kind of long,00:16:00.540 --> 00:16:02.230 like 2000 to 2500 words,00:16:02.230 --> 00:16:04.240 whereas articles are going to tend00:16:04.240 --> 00:16:06.639 toward 1200 to 1500 words and blogs,00:16:06.640 --> 00:16:07.645 maybe even longer.00:16:07.645 --> 00:16:09.655 And the blogs might be like00:16:09.655 --> 00:16:11.729 talking with someone other than me,00:16:11.730 --> 00:16:13.886 which I'm sure it would be really00:16:13.886 --> 00:16:15.868 way more interesting for you guys00:16:15.868 --> 00:16:17.854 when you're doing the interviews or00:16:17.854 --> 00:16:19.619 something that you're researching.00:16:19.620 --> 00:16:20.460 That you're like,00:16:20.460 --> 00:16:22.790 I really think this is an important topic,00:16:22.790 --> 00:16:24.428 and I know enough about it00:16:24.428 --> 00:16:26.528 that I want to dig in myself,00:16:26.530 --> 00:16:28.156 but you might even interview a00:16:28.156 --> 00:16:30.167 couple of team members and be like00:16:30.167 --> 00:16:31.913 what are the important things about00:16:31.913 --> 00:16:33.439 ecommerce from a project manager,00:16:33.440 --> 00:16:35.210 a software developer and then someone00:16:35.210 --> 00:16:36.988 you know that that's actually run00:16:36.988 --> 00:16:38.626 at Big E Commerce site before.00:16:38.630 --> 00:16:40.429 And like do that like write that00:16:40.429 --> 00:16:41.931 blog article that talks about00:16:41.931 --> 00:16:42.948 all the interactions.00:16:42.950 --> 00:16:44.678 Or you know whatever it is,00:16:44.680 --> 00:16:46.458 but the blogs are going to be00:16:46.458 --> 00:16:48.129 kind of more or open-ended,00:16:48.130 --> 00:16:49.310 whereas the articles generally00:16:49.310 --> 00:16:50.785 are going to be supporting.00:16:50.790 --> 00:16:52.018 Like a particular champion,00:16:52.018 --> 00:16:53.860 and they're going to be more00:16:53.919 --> 00:16:55.617 like you know machine gun fire,00:16:55.620 --> 00:16:57.756 whereas the blogs are gonna be a big00:16:57.756 --> 00:16:59.910 a big round that you're trying to00:16:59.910 --> 00:17:02.870 shoot a target from a couple of miles away.00:17:02.870 --> 00:17:05.220 And it's a big expensive.00:17:05.220 --> 00:17:07.638 I always like to relate to.00:17:07.640 --> 00:17:08.711 Military stuff tonight.00:17:08.711 --> 00:17:10.139 OK back already ready.00:17:12.290 --> 00:17:16.282 Yeah, good. So like Chris said, we are.00:17:16.282 --> 00:17:21.210 We want to adopt that sort of philosophy.00:17:21.210 --> 00:17:24.374 And that's going to be our best00:17:24.374 --> 00:17:26.633 practice there. Uhm, does anyone00:17:26.633 --> 00:17:28.888 else have any other questions?00:17:31.450 --> 00:17:33.858 Uhm sorry, could you like go over00:17:33.858 --> 00:17:36.173 like what which part of the like00:17:36.173 --> 00:17:38.661 last bit of the article is like a00:17:38.661 --> 00:17:41.077 fixed UM thing like at the very end?00:17:41.080 --> 00:17:44.275 Yep, so at the very end of every article,00:17:44.280 --> 00:17:45.704 blog, or newsroom page,00:17:45.704 --> 00:17:47.484 there's going to be this.00:17:47.490 --> 00:17:49.620 Find out more. Call to action.00:17:49.620 --> 00:17:52.119 And that is built into the template,00:17:52.120 --> 00:17:54.647 so you won't need to worry about00:17:54.647 --> 00:17:57.196 adding at the very end some sort00:17:57.196 --> 00:17:59.590 of a CTA like you usually do.00:17:59.590 --> 00:18:03.606 That's already going to be generated for you.00:18:03.610 --> 00:18:04.820 OK thanks.00:18:09.800 --> 00:18:12.488 My next question is why the combination00:18:12.488 --> 00:18:16.126 of the way that we've been putting up our00:18:16.126 --> 00:18:19.498 articles and this are we moving toward this?00:18:19.500 --> 00:18:22.724 Or will we still be doing that right?00:18:22.730 --> 00:18:25.484 OK, so the reason you've been00:18:25.484 --> 00:18:28.119 doing both is actually from OK?00:18:28.120 --> 00:18:30.586 Two reasons. It's your two audiences,00:18:30.590 --> 00:18:32.166 which as you'll remember,00:18:32.166 --> 00:18:35.032 is you have your users that you're00:18:35.032 --> 00:18:37.576 writing to and search engines on00:18:37.576 --> 00:18:40.040 the search engine side of things.00:18:40.040 --> 00:18:42.090 Seeing articles, cineblog, seeing newsroom,00:18:42.090 --> 00:18:46.258 it's very telling as to what sort of00:18:46.258 --> 00:18:48.880 content somebody is looking for.00:18:48.880 --> 00:18:52.296 Or what they're going to be getting into.00:18:52.300 --> 00:18:55.296 So on an SCO side of things,00:18:55.300 --> 00:18:58.513 we have the data to show that we have00:18:58.513 --> 00:19:01.289 pages that were articles newsroom,00:19:01.290 --> 00:19:03.430 blog pages that we were00:19:03.430 --> 00:19:04.714 getting conversions on,00:19:04.720 --> 00:19:06.855 and we were getting trafficked00:19:06.855 --> 00:19:08.563 and we no longer.00:19:08.570 --> 00:19:09.887 So First off,00:19:09.887 --> 00:19:13.699 your URL does matter when it comes to SEO.00:19:13.700 --> 00:19:15.944 As we have learned now the00:19:15.944 --> 00:19:18.960 other is from a user experience.00:19:18.960 --> 00:19:20.880 Side of things like I mentioned00:19:20.880 --> 00:19:23.228 when it comes to the different00:19:23.228 --> 00:19:25.228 designs and different elements,00:19:25.230 --> 00:19:28.038 it's very important to the user00:19:28.038 --> 00:19:31.088 journey and what they're going to get.00:19:31.090 --> 00:19:35.648 When? You are in our Resource Center.00:19:35.650 --> 00:19:38.856 You can see here that we have00:19:38.856 --> 00:19:41.259 the variety showing the blogs,00:19:41.260 --> 00:19:43.600 articles, the news or pages,00:19:43.600 --> 00:19:46.876 and when you actually dive into that.00:19:46.880 --> 00:19:49.766 These are different categories that you00:19:49.766 --> 00:19:52.958 can search and filter the results by.00:19:52.960 --> 00:19:55.594 So there's really a user journey00:19:55.594 --> 00:19:58.421 and experience tide in with having00:19:58.421 --> 00:20:01.391 the variety of the three afor00:20:01.391 --> 00:20:03.260 mentioned categories for pages.00:20:10.010 --> 00:20:11.108 Any other questions?00:20:16.790 --> 00:20:21.494 Oh, Yup, so. Here are some last bits.00:20:21.500 --> 00:20:26.120 Uhm, First off there are tags here.00:20:26.120 --> 00:20:27.844 Come to my knowledge,00:20:27.844 --> 00:20:30.430 we have not utilized these tags.00:20:30.430 --> 00:20:32.585 Chris, please correct me if00:20:32.585 --> 00:20:34.740 I'm wrong on this question.00:20:34.740 --> 00:20:37.939 Would be if these tags are we're00:20:37.939 --> 00:20:40.587 actually using them for the tagger00:20:40.587 --> 00:20:43.352 and I was about to ask lyrics.00:20:43.360 --> 00:20:46.069 Yeah OK alright so open up tags00:20:46.069 --> 00:20:49.546 and if you need view all tags and00:20:49.546 --> 00:20:52.410 select the tags that make sense.00:20:52.410 --> 00:20:55.038 This more or less mirrors what00:20:55.038 --> 00:20:57.210 you've already done in the.00:20:57.210 --> 00:21:00.450 Category section up top.00:21:00.450 --> 00:21:05.538 Now the gallery panel over here, uhm?00:21:05.538 --> 00:21:09.006 We have not been utilizing this00:21:09.006 --> 00:21:12.042 for quite some time, however,00:21:12.042 --> 00:21:17.550 like I had mentioned it before and let me.00:21:17.550 --> 00:21:20.568 Open up a decent example here.00:21:20.570 --> 00:21:24.940 Of. The Resource Center.00:21:28.760 --> 00:21:32.218 Uhm, so I was talking about the00:21:32.218 --> 00:21:35.932 design elements and how you might see00:21:35.932 --> 00:21:39.130 different different colors or maybe a00:21:39.228 --> 00:21:42.774 different design for things like your00:21:42.774 --> 00:21:46.268 banner or the different boxes here.00:21:46.268 --> 00:21:50.216 Uhm? This may or may not be00:21:50.216 --> 00:21:53.550 something that will end up doing.00:21:53.550 --> 00:21:55.998 It's up to the Restof marketing00:21:55.998 --> 00:21:58.100 team designing all of this,00:21:58.100 --> 00:22:00.842 but the gallery you can have00:22:00.842 --> 00:22:03.320 a featured image that would.00:22:03.320 --> 00:22:05.917 Basically, be what this is right here.00:22:05.920 --> 00:22:08.901 Uhm, we've used them in the past. Currently,00:22:08.901 --> 00:22:11.498 you see that we're not utilizing them,00:22:11.500 --> 00:22:13.348 but it's definitely something00:22:13.348 --> 00:22:15.658 to understand what it is.00:22:15.660 --> 00:22:20.260 Uhm? Documents and links.00:22:20.260 --> 00:22:22.976 Not really gonna need to worry about00:22:22.976 --> 00:22:25.488 those if you're adding in a link.00:22:25.490 --> 00:22:27.128 Uhm, you're just going to add00:22:27.128 --> 00:22:29.298 it up in here to your content.00:22:29.300 --> 00:22:33.080 Uhm? You don't need to worry too00:22:33.080 --> 00:22:36.540 much about the published date.00:22:36.540 --> 00:22:39.417 UM, the expire date you can see00:22:39.417 --> 00:22:41.801 that this article in particular00:22:41.801 --> 00:22:43.925 will survive until 3019,00:22:43.930 --> 00:22:50.080 so it is going to last longer than we are.00:22:50.080 --> 00:22:51.502 You're quite sometime.00:22:51.502 --> 00:22:52.450 Jokes aside,00:22:52.450 --> 00:22:57.514 the important bit here is the published date.00:22:57.520 --> 00:23:00.130 Whenever we are talking about SEO00:23:00.130 --> 00:23:03.457 and wanting to stay recent as search00:23:03.457 --> 00:23:06.463 engines love recent new fresh content,00:23:06.470 --> 00:23:09.767 this published date is going to matter.00:23:09.770 --> 00:23:12.554 So if you're refreshing and you00:23:12.554 --> 00:23:15.419 change in the title like 2021,00:23:15.420 --> 00:23:17.304 optimizing your images for00:23:17.304 --> 00:23:18.717 your ecommerce storefront,00:23:18.720 --> 00:23:23.778 well if the published date is seen by Google.00:23:23.780 --> 00:23:25.450 It's going to go 2021.00:23:25.450 --> 00:23:27.120 This was published two years00:23:27.120 --> 00:23:28.790 ago now this is junk,00:23:28.790 --> 00:23:31.445 so you want to make sure that if you00:23:31.445 --> 00:23:34.467 are doing any sort of updates like that,00:23:34.470 --> 00:23:36.808 that you also update your published date.00:23:36.810 --> 00:23:40.478 You then have your little published button.00:23:40.480 --> 00:23:40.886 Uhm,00:23:40.886 --> 00:23:42.916 you can set specific permissions.00:23:42.920 --> 00:23:45.769 You won't need to worry about that,00:23:45.770 --> 00:23:49.434 but then you got your options update updating00:23:49.434 --> 00:23:53.407 close up to Inview and cancel or delete one.00:23:53.410 --> 00:23:55.280 Uhm?00:23:55.280 --> 00:23:58.484 What I highly suggest is just00:23:58.484 --> 00:24:01.902 hitting the update and then having00:24:01.902 --> 00:24:04.837 your article on another tab.00:24:04.840 --> 00:24:05.288 Uhm,00:24:05.288 --> 00:24:09.320 it makes it really easy to just hit update.00:24:09.320 --> 00:24:12.896 Refresh that page, see how you like things,00:24:12.900 --> 00:24:15.588 then jump back to this tab.00:24:15.590 --> 00:24:18.726 And really, that's actually all it is.00:24:18.730 --> 00:24:19.320 Uhm?00:24:19.320 --> 00:24:24.040 All of the code in the big page00:24:24.040 --> 00:24:27.370 that I built for y'all.00:24:27.370 --> 00:24:28.542 All of that code.00:24:28.542 --> 00:24:30.300 I mean it's the same stuff00:24:30.374 --> 00:24:32.306 that you could put into here.00:24:32.310 --> 00:24:35.865 Uhm, all of this is just in its own.00:24:35.870 --> 00:24:37.910 Uhm?00:24:37.910 --> 00:24:40.850 If I'm not mistaken that00:24:40.850 --> 00:24:44.450 this is just one big row.00:24:44.450 --> 00:24:47.834 You have your yeah yeah call 12 UM so00:24:47.834 --> 00:24:50.894 you would just put the section which00:24:50.894 --> 00:24:54.829 is the row and your different columns.00:24:54.830 --> 00:24:55.336 Uhm,00:24:55.336 --> 00:24:59.384 for those of you who do not remember.00:24:59.390 --> 00:24:59.700 Ah,00:24:59.700 --> 00:25:02.180 I will show you the page real quick.00:25:05.650 --> 00:25:09.374 All of this content you'll be able00:25:09.374 --> 00:25:13.444 to take that code and just implant00:25:13.444 --> 00:25:16.978 it into the editor right here.00:25:16.980 --> 00:25:20.580 But that is. That's it.