---Presenter: Ron HalversenSubject: Generating and Selecting Topics for Content/ArticlesDuration: 01:00:43Quiz: Generating + Selecting Content Topics---Building out an Article Topic ListFinding Topics to Write About1) Why do we write content?
- We’re offering a new product or service (need a Champion)
- We’re promoting a Champion
- Step 1 – Pick Your Champion (i.e. Dynamics GP eCommerce integration)
- Step 2 - Google your keyword
- Step 3 – Check your 10x Content for ideas
- Step 4 – Use Keyword planner for long-tail ideas (looking for low competition w/ as many searches as possible)
- Step 5 – Grab low competition keyword idea w/ adequate traffic and start the process again: Google, 10x, research for ideas
- Step 6 - site: www.clarity-ventures.com dynamics gp ecommerce platform
- Go see if you’ve got relevant pages on your site that can be easily converted into supporting pages
---00:00:05.350 --> 00:00:09.078 - We're going to talk about picking or selecting 00:00:09.078 --> 00:00:10.010 - article topics. 00:00:11.590 --> 00:00:15.406 - As we probably already know, and I'm going to go through, and 00:00:15.406 --> 00:00:19.858 - we're going to talk about it. We write a lot of content and so 00:00:19.858 --> 00:00:23.674 - it's really important to figure out how to select all of the 00:00:23.674 --> 00:00:27.172 - topics. I mean, where do the point now where Riley's trying 00:00:27.172 --> 00:00:28.444 - to crank out 120? 00:00:29.170 --> 00:00:31.816 - Not 120 Week, 30 week, right 00:00:31.816 --> 00:00:35.761 - correct? 30 articles a week, which we've never done before. 00:00:35.761 --> 00:00:38.851 - And is, I think in almost unsurmountable task, but that's 00:00:38.851 --> 00:00:43.795 - the idea is to get 120 a month out. So how do we pick? How do 00:00:43.795 --> 00:00:48.121 - we make sure that they do what we need him to do? Because there 00:00:48.121 --> 00:00:51.829 - are specific reasons were doing this, so let me start with you 00:00:51.829 --> 00:00:53.683 - Sam. Why do we write content? 00:00:55.790 --> 00:01:01.586 - It's an organic way to reach a naughty or our target audience, 00:01:01.586 --> 00:01:07.382 - and it adds value to our company for us to provide relevant 00:01:07.382 --> 00:01:11.729 - information to the people that are searching for certain 00:01:11.729 --> 00:01:17.042 - topics. OK, very good answer. So if that's the case, Patrick. 00:01:17.740 --> 00:01:22.420 - What are the two things there are only two buckets that the 00:01:22.420 --> 00:01:26.320 - content we write fall into? What are those two buckets? 00:01:29.930 --> 00:01:34.370 - We're only writing, really. We're only writing two 00:01:34.370 --> 00:01:36.035 - types of content. 00:01:37.630 --> 00:01:40.270 - Trying to be a little more specific, the two types of 00:01:40.270 --> 00:01:42.910 - content were either writing what kind of page or what kind 00:01:42.910 --> 00:01:45.310 - of page. Maybe that helps. There's only two kinds of 00:01:45.310 --> 00:01:46.990 - pages that we write. What are they? 00:01:48.690 --> 00:01:50.530 - I want to say. 00:01:52.190 --> 00:01:55.280 - One is a informative page. 00:01:56.860 --> 00:01:59.079 - Here, let me give you the answers. 00:02:00.900 --> 00:02:01.550 - OK. 00:02:02.760 --> 00:02:03.510 - So. 00:02:05.110 --> 00:02:09.458 - 1. We're either offering a new product or service. 00:02:10.080 --> 00:02:14.400 - So clarity decides we're going to sell cars. We don't have any 00:02:14.400 --> 00:02:18.000 - information on our website about selling cars, so obviously we're 00:02:18.000 --> 00:02:22.320 - going to have to generate some content. What kind of content do 00:02:22.320 --> 00:02:23.400 - we generate 1st? 00:02:29.290 --> 00:02:30.030 - Um? 00:02:33.840 --> 00:02:37.440 - I'm highlighting your answer. I want you to explain to me what 00:02:37.440 --> 00:02:40.740 - you're not sharing your screen well. No wonder you can't see. 00:02:42.380 --> 00:02:45.460 - Silly people, you're supposed to read my mind. I mean, you 00:02:45.460 --> 00:02:48.260 - didn't say we're going to share your screen, you just 00:02:48.260 --> 00:02:49.380 - said I did here. 00:02:51.520 --> 00:02:54.340 - Yep, so we only have two types of content were 00:02:54.340 --> 00:02:56.596 - writing, right? So let's take that example of 00:02:56.596 --> 00:02:58.570 - clarity decided tomorrow we're going to start 00:02:58.570 --> 00:03:01.390 - selling cars. First thing we need to do is what? 00:03:03.170 --> 00:03:06.820 - Oh uh, create champion Page. Gotta create a champion page 00:03:06.820 --> 00:03:10.470 - right? We have to under products or services on our 00:03:10.470 --> 00:03:13.755 - home website. Just going to be web design, ecommerce 00:03:13.755 --> 00:03:17.040 - integration cars right makes sense. Gotta have something to 00:03:17.040 --> 00:03:21.055 - take people to that hopefully is going to educate. Offer an 00:03:21.055 --> 00:03:25.070 - convert right? I mean that's the champion. So now in order 00:03:25.070 --> 00:03:30.180 - to rank well on Google Sam, what do we have to do to that 00:03:30.180 --> 00:03:30.545 - champion? 00:03:31.620 --> 00:03:35.151 - We have to support it and promote it with other pages. 00:03:35.151 --> 00:03:38.361 - We gotta promote it and those other pages are called. 00:03:39.520 --> 00:03:44.140 - A supporting page is supporting majors exactly so why do we 00:03:44.140 --> 00:03:48.760 - write content? Because either we need to write and create a 00:03:48.760 --> 00:03:53.800 - champion for a new product or service. So like a while back. 00:03:54.540 --> 00:03:58.999 - I had to go into connect and I had to write a WooCommerce 00:03:58.999 --> 00:04:02.429 - integration because we had never done WooCommerce before and all 00:04:02.429 --> 00:04:06.545 - sudden when we did the Woo Commerce connector we went Oh my 00:04:06.545 --> 00:04:09.632 - gosh we can now integrate WooCommerce with NetSuite and 00:04:09.632 --> 00:04:13.748 - all these other things and we're like that's a whole new offering 00:04:13.748 --> 00:04:17.521 - that could drive a lot of traffic. So immediately read out 00:04:17.521 --> 00:04:20.951 - created a WooCommerce champion, put it right here in the 00:04:20.951 --> 00:04:24.038 - navigation and then started writing all kinds of supporting 00:04:24.038 --> 00:04:26.782 - integration pages. WooCommerce an ERP's Commerce CRM's benefits 00:04:26.782 --> 00:04:28.154 - of integrating with WooCommerce. 00:04:28.520 --> 00:04:32.650 - Alright, so that was kind of the strategy. It was a brand new so 00:04:32.650 --> 00:04:36.485 - we had to create that champion. We had to add it to the 00:04:36.485 --> 00:04:40.320 - navigation and then a Sam just said we had to promote the heck 00:04:40.320 --> 00:04:44.155 - out of it. So we started writing a bunch of supporting pages. So 00:04:44.155 --> 00:04:47.990 - now Riley being on the hook for 120 articles a month, that is 00:04:47.990 --> 00:04:51.825 - really really hard. That's a heck of a lot of topics. How do 00:04:51.825 --> 00:04:55.660 - you come up with ideas for 100? I struggled coming up with ideas 00:04:55.660 --> 00:04:57.135 - for 20 topics a month. 00:04:57.970 --> 00:05:02.117 - Right, so how on Earth do we come up with a good strategy? 00:05:02.117 --> 00:05:05.945 - Alright, so I put a step by step program here. Together that 00:05:05.945 --> 00:05:09.454 - walks you right through the steps of doing this. So first 00:05:09.454 --> 00:05:11.049 - thing we're going to do. 00:05:13.000 --> 00:05:15.706 - Pick your champion. Why do we have to pick a champion? 00:05:18.520 --> 00:05:21.008 - Why is it important that step one, Sam? 00:05:22.520 --> 00:05:23.380 - Um? 00:05:26.640 --> 00:05:28.239 - You wanna know? 00:05:29.440 --> 00:05:34.042 - What it is that is like most valuable for you to present and 00:05:34.042 --> 00:05:37.228 - have found by users. Well, remember there's only two 00:05:37.228 --> 00:05:38.644 - reasons we write content. 00:05:40.130 --> 00:05:43.276 - That is either to create a champion or to support a 00:05:43.276 --> 00:05:46.708 - champion. So if I'm going to write a bunch of articles, I'm 00:05:46.708 --> 00:05:49.854 - either writing a champion or I'm supporting a champion, so step 00:05:49.854 --> 00:05:54.144 - one I have to pick my champion. Is it going to be a brand new 00:05:54.144 --> 00:05:58.434 - one? Then I'm gonna write 'cause I'm going to do a up here. Or is 00:05:58.434 --> 00:06:01.294 - it because we're going to promote a champion? Well, for 00:06:01.294 --> 00:06:05.012 - the most part we haven't added since a year ago when we added 00:06:05.012 --> 00:06:07.872 - that WooCommerce. We haven't added a lot of quote, unquote 00:06:07.872 --> 00:06:10.732 - net new services that we've never talked about South 99.8%. 00:06:10.900 --> 00:06:14.974 - Well, I guess I take that back a little bit. We've done a little 00:06:14.974 --> 00:06:18.466 - marketplace, but buying groups is a new one. We had had two 00:06:18.466 --> 00:06:21.958 - pages on auctions, but Riley and Chris decided we wanted to start 00:06:21.958 --> 00:06:25.450 - 'cause we thought we were going to build out. Sean site. So 00:06:25.450 --> 00:06:28.942 - auction sites was going to be another one. So Riley went out 00:06:28.942 --> 00:06:32.434 - recently. In the last. I don't know. Let's say six months and 00:06:32.434 --> 00:06:35.926 - he and Chris wrote a bunch of Champions for buying groups and 00:06:35.926 --> 00:06:38.836 - auction sites and then started promoting those. So for those 00:06:38.836 --> 00:06:42.328 - other than those two, I can't think of a lot of other 00:06:42.328 --> 00:06:45.530 - examples. The other 99% of the time, Riley has to promote 00:06:45.530 --> 00:06:48.950 - champions. So the very first thing we have to do is which 00:06:48.950 --> 00:06:52.085 - champion of my promoted. So let's take 5 minutes and talk 00:06:52.085 --> 00:06:56.530 - about. Why and how we select which champion to promote? Now 00:06:56.530 --> 00:06:59.910 - Riley probably does this a little differently than I do, 00:06:59.910 --> 00:07:05.656 - but I can kind of show you what I do to give you an idea, but if 00:07:05.656 --> 00:07:10.050 - I told you Sam that I have no idea which champion to select, 00:07:10.050 --> 00:07:13.430 - what might be some indicators that could help guide me. 00:07:14.960 --> 00:07:18.838 - To decide what champion to write about. 00:07:20.990 --> 00:07:21.450 - Huh? 00:07:23.330 --> 00:07:27.020 - This is So what am I optimizing on? A champion? 00:07:27.020 --> 00:07:31.448 - I'm kind of guiding you here to get to a different word. 00:07:31.448 --> 00:07:32.924 - What kind of indicators? 00:07:34.650 --> 00:07:40.240 - My keyword right? Yeah, so if I write a champion for a specific 00:07:40.240 --> 00:07:44.540 - keyword and it's three variant keywords. So write each champion 00:07:44.540 --> 00:07:47.980 - should be written roughly about four keywords, right? 00:07:49.400 --> 00:07:51.164 - So what do I do each week? 00:07:51.920 --> 00:07:55.231 - To see how my champions are performing, what am I really 00:07:55.231 --> 00:07:58.455 - tracking? I'm not really tracking the champion as 00:07:58.455 --> 00:08:00.030 - much as I'm tracking what. 00:08:01.930 --> 00:08:05.431 - The keyword and the analytics surrounding keyword in the 00:08:05.431 --> 00:08:08.932 - analytics around it. That's exactly correct. So for example 00:08:08.932 --> 00:08:13.211 - if my champion is dynamics GP, E Commerce Integration, I might 00:08:13.211 --> 00:08:17.490 - have dynamics GP, E Commerce. I might have Microsoft E Commerce. 00:08:17.490 --> 00:08:20.991 - I might have GP Commerce integration. I might have 00:08:20.991 --> 00:08:24.881 - dynamics integration with E Commerce. Those might be my for 00:08:24.881 --> 00:08:30.327 - keywords. So then what I want to do is I'm probably going to go 00:08:30.327 --> 00:08:33.050 - off and go into a tool like. 00:08:33.910 --> 00:08:34.840 - Boz. 00:08:47.700 --> 00:08:49.570 - Go to my keyword rankings. 00:08:51.230 --> 00:08:52.838 - Look at my keywords. 00:08:53.520 --> 00:08:56.823 - And I can see, here's my dynamics. GP integrate 00:08:56.823 --> 00:08:59.759 - ecommerce. That's exact example. I was literally just 00:08:59.759 --> 00:09:03.796 - talking about in that funny and I didn't look at this 00:09:03.796 --> 00:09:07.466 - when I wrote my thing. But here's dynamics GP Commerce. 00:09:09.080 --> 00:09:11.573 - Dynamics GP integrates GP E Commerce Software. Those are 00:09:11.573 --> 00:09:14.620 - three of the four keywords that we're promoting. Will guess what 00:09:14.620 --> 00:09:17.667 - we're doing. Pretty damn good job. If three of the four 00:09:17.667 --> 00:09:21.268 - keywords are showing up in first place and one just came up last 00:09:21.268 --> 00:09:24.315 - week from position two to now rank position one, that's pretty 00:09:24.315 --> 00:09:27.897 - doggone good, right? So guess what keyword or guess what 00:09:27.897 --> 00:09:31.098 - champion? I probably don't need to write about this week. Not 00:09:31.098 --> 00:09:34.590 - too concerned if three out of my four keywords are ranking in 00:09:34.590 --> 00:09:35.754 - position one that's pretty 00:09:35.754 --> 00:09:38.010 - doggone good, right? However. 00:09:39.140 --> 00:09:40.742 - Where would I look on this 00:09:40.742 --> 00:09:43.648 - report? To potentially find out. 00:09:44.440 --> 00:09:48.997 - Opportunities or things I need to protect? 00:09:52.250 --> 00:09:56.250 - Riley, what positions generate the most traffic most 00:09:56.250 --> 00:09:59.388 - conversions? The most conversions, the most traffic 00:09:59.388 --> 00:10:02.769 - will become. Um from generally? 00:10:03.530 --> 00:10:07.874 - One through 9 and then 11, primarily the top three is what 00:10:07.874 --> 00:10:12.580 - we are shooting for. So at the top three gets like 60 plus 00:10:12.580 --> 00:10:17.286 - percent of all the visitor traffic. So if we can show up in 00:10:17.286 --> 00:10:21.630 - position 1, two or three ******* were killing it, right? So our 00:10:21.630 --> 00:10:26.336 - goal is to get into position 1, two or three. So knowing that 00:10:26.336 --> 00:10:31.404 - now Sam, where do you think I might look to get an idea about 00:10:31.404 --> 00:10:33.576 - what I need to write about? 00:10:36.540 --> 00:10:37.460 - How? 00:10:41.740 --> 00:10:43.060 - Lauren Fox 00:10:45.870 --> 00:10:47.300 - over 5. 00:10:49.240 --> 00:10:53.871 - So now that you know that answer, let's pop down two 00:10:53.871 --> 00:10:58.502 - years, three years, four. OK, so look at this Microsoft Dynamics 00:10:58.502 --> 00:11:00.186 - GP E Commerce Software. 00:11:01.790 --> 00:11:04.678 - Position #4 what position was it last week? 00:11:06.590 --> 00:11:09.488 - #3 #3 so. 00:11:10.090 --> 00:11:13.159 - This was number 3 last week. It's now #4. 00:11:13.920 --> 00:11:15.498 - So what does that tell me? 00:11:17.990 --> 00:11:19.070 - Um? 00:11:20.560 --> 00:11:24.606 - Might need a little help to get back up in the number 3. Usually 00:11:24.606 --> 00:11:27.785 - what that means is there's some competition out on the Internet 00:11:27.785 --> 00:11:30.675 - and somebody else is finally added enough things that they 00:11:30.675 --> 00:11:33.854 - finally jumped me. So now instead of three I just dropped 00:11:33.854 --> 00:11:37.322 - to number 4 or even this Oracle integrate E Commerce. It dropped 00:11:37.322 --> 00:11:38.767 - 3 from #1 to #4. 00:11:39.840 --> 00:11:45.092 - OK, so now here are two really good topics that we could write 00:11:45.092 --> 00:11:48.728 - about because it has already been in position one. 00:11:49.730 --> 00:11:53.448 - But it barely dropped out, so it shouldn't take much to get it 00:11:53.448 --> 00:11:56.880 - back up in. If we've already ranked in the top three before, 00:11:56.880 --> 00:11:59.454 - right? So pretty quickly actually come here to numbers 00:11:59.454 --> 00:12:03.458 - fours or fives. Look at the ones that just fell out and go. Oh, 00:12:03.458 --> 00:12:06.890 - those were really good. They were ranking in the top three. I 00:12:06.890 --> 00:12:10.894 - don't have to do much to promote those and get him back up into 00:12:10.894 --> 00:12:14.612 - the top three 'cause the top three get 60 plus percent of all 00:12:14.612 --> 00:12:19.640 - the clicks. This is a really good place to work right? But 00:12:19.640 --> 00:12:21.100 - what about this one? 00:12:21.910 --> 00:12:24.715 - What about in for ecommerce platform? Would that be a good 00:12:24.715 --> 00:12:25.735 - one to write about? 00:12:28.950 --> 00:12:32.740 - Potentially 'cause it's moved up, so maybe that's it. There's 00:12:32.740 --> 00:12:36.909 - increased traffic, correct? So last week it was number 5 this 00:12:36.909 --> 00:12:41.078 - week it's #4, so whatever we're doing on the website is 00:12:41.078 --> 00:12:45.247 - obviously doing well to promote this keyword. So with a little 00:12:45.247 --> 00:12:50.174 - more focused effort we could now move it up into the three. And 00:12:50.174 --> 00:12:55.101 - now instead of out of the 654 keywords, maybe we had. I don't 00:12:55.101 --> 00:12:58.891 - know where we 100, one 25, so 125, four, 3. 00:12:59.190 --> 00:13:04.038 - Two, we have 121 of our 654 keywords in position 3 or 00:13:04.038 --> 00:13:09.694 - better, right? So now if I do just a little bit of work here, 00:13:09.694 --> 00:13:14.542 - maybe instead of 121 keywords. Maybe next week I could get 126 00:13:14.542 --> 00:13:16.660 - keywords. See this strategy. 00:13:17.720 --> 00:13:21.373 - Yeah, so there are two really easy ways for me to find out 00:13:21.373 --> 00:13:24.745 - what potential champions I might want to write about 'cause all I 00:13:24.745 --> 00:13:28.117 - have to do is go find out anything in position four or 00:13:28.117 --> 00:13:31.489 - five that either recently fell into four or five. So I protect 00:13:31.489 --> 00:13:34.861 - those 'cause they were in three before. I don't want to lose 00:13:34.861 --> 00:13:38.233 - that if I'm already in the top three or I've done enough 00:13:38.233 --> 00:13:41.886 - promotion, right? So I'll look at this page and I'll go to the 00:13:41.886 --> 00:13:43.572 - next page. Look at this. This 00:13:43.572 --> 00:13:48.640 - was number 8. It moved up 4 to #4. That's a great one. This one 00:13:48.640 --> 00:13:52.120 - is number 4. It was number 6. There's another good one. Number 00:13:52.120 --> 00:13:55.890 - four was number 7, another good one, right? I got tons of great 00:13:55.890 --> 00:13:59.950 - to grow my number from 121 to maybe 100 and 3000 and 40. I 00:13:59.950 --> 00:14:01.690 - have some others like this one. 00:14:02.880 --> 00:14:06.983 - That just fell one. Here's one that moved from #2 down 00:14:06.983 --> 00:14:12.205 - to number 4 #3 to #4. So just very quickly I just found 10 00:14:12.205 --> 00:14:15.189 - keywords that I could easily write about, right? 00:14:16.450 --> 00:14:21.250 - Yeah, OK great. So now I have a keyword so step one. 00:14:23.240 --> 00:14:24.530 - Pick my champion. 00:14:26.060 --> 00:14:32.508 - But you can see I.e dynamics, GP integration or let's put Lt L. 00:14:33.260 --> 00:14:37.682 - Shipping whatever it is. I'm not picking a champion. I'm picking 00:14:37.682 --> 00:14:45.180 - a keyword. OK, so now what am I going to write about? 00:14:45.850 --> 00:14:49.529 - 'cause I already have that. So if I picked my shipping, let me 00:14:49.529 --> 00:14:53.208 - go back and we have a champion page for dynamics GP E Commerce 00:14:53.208 --> 00:14:56.321 - Integration. So now I need to write an article, will already 00:14:56.321 --> 00:14:59.717 - have a champion for that and I already have a bunch of 00:14:59.717 --> 00:15:03.113 - supporting pages for that. So now I gotta come up with five 00:15:03.113 --> 00:15:05.943 - articles about dynamics GP integration. How do I come up 00:15:05.943 --> 00:15:08.773 - with those five article topics? 'cause that's the hard part. 00:15:08.773 --> 00:15:11.320 - Picking champions pretty easy because Google Mazda showed me 00:15:11.320 --> 00:15:15.565 - right? I don't really even have to think all I have to do is go 00:15:15.565 --> 00:15:17.546 - to the fours and fives and look. 00:15:17.880 --> 00:15:21.636 - And it goes. Here's one, here's one. Here's one. Here's one. I 00:15:21.636 --> 00:15:25.705 - tried 'em all down. So now I've got 10 keywords that are on, 00:15:25.705 --> 00:15:30.087 - let's say, a combination of 6 or 7 champions. So I've got the six 00:15:30.087 --> 00:15:33.843 - or seven champion pages I'm going to promote. But now I have 00:15:33.843 --> 00:15:37.599 - to write articles promoting that champion. So now I have to come 00:15:37.599 --> 00:15:40.416 - up with article topics. Those article topics are usually 00:15:40.416 --> 00:15:41.668 - optimized for what Patrick. 00:15:45.430 --> 00:15:49.408 - For the for the keywords for which keywords now? 00:15:50.070 --> 00:15:53.590 - 'cause if I've already got a champion Optimized for dynamics 00:15:53.590 --> 00:15:58.166 - GP E Commerce and I want to write 100 pages to promote this 00:15:58.166 --> 00:16:02.390 - champion, well, I'm not going to have 100 pages written about the 00:16:02.390 --> 00:16:06.262 - same thing, right? Those 100 pages have to be unique or 00:16:06.262 --> 00:16:10.134 - they're not going to generate traffic. So how are those pages 00:16:10.134 --> 00:16:14.006 - unique? What are those 100 pages? We know what the general 00:16:14.006 --> 00:16:17.174 - topic is. It's about dynamics, GP, ecommerce integration. But 00:16:17.174 --> 00:16:19.286 - what are the subtopics or what 00:16:19.286 --> 00:16:24.880 - how? Why pick those 100 pages for the dynamics GP Commerce 00:16:24.880 --> 00:16:27.700 - integration champion? What are they called? 00:16:29.560 --> 00:16:30.590 - Oh crap. 00:16:32.010 --> 00:16:33.210 - Top there like 4. 00:16:34.000 --> 00:16:36.295 - Think I'm gonna give you a hint. Think Rapunzel. 00:16:45.040 --> 00:16:46.100 - Rapunzel is. 00:16:47.740 --> 00:16:51.080 - That the Disney Princess. Yes no. That's aerial to see 00:16:51.080 --> 00:16:54.086 - Princeton scenario. Rapunzel's, the girl in the Castle, the 00:16:54.086 --> 00:16:58.094 - braided, her hair and let her hair down and the Prince climbed 00:16:58.094 --> 00:16:59.096 - up her hair. 00:16:59.740 --> 00:17:01.620 - So long think long. 00:17:02.320 --> 00:17:03.950 - The the hint was long. 00:17:06.860 --> 00:17:07.770 - Ah. 00:17:08.810 --> 00:17:09.989 - Sam, you know? 00:17:12.530 --> 00:17:19.058 - I think you might have confused me more with the Rapunzel long 00:17:19.058 --> 00:17:23.410 - tail keywords and variants, longtail keyword variance, right 00:17:23.410 --> 00:17:25.586 - so Rapunzel, Rapunzel Hanzl. 00:17:27.300 --> 00:17:30.996 - Hint was that yeah, I don't know it was a dead. It 00:17:30.996 --> 00:17:31.920 - wasn't dad one. 00:17:34.180 --> 00:17:40.216 - So I might want to do something like dynamics, GP E, Commerce, 00:17:40.216 --> 00:17:45.246 - LTL, shipping or dynamics GP E Commerce increasing sales with 00:17:45.246 --> 00:17:47.258 - dynamics, GP, Commerce or. 00:17:48.970 --> 00:17:53.878 - Supporting distribution or dynamics GP E Commerce 00:17:53.878 --> 00:17:58.045 - distribution in manufacturing or dynamics GP E Commerce for 00:17:58.045 --> 00:18:02.212 - chemical manufacturers or dynamics GP E Commerce for book 00:18:02.212 --> 00:18:05.916 - manufacturers doesn't really matter, right? I mean there 00:18:05.916 --> 00:18:11.009 - could be 8 billion long tail keywords related to or loosely 00:18:11.009 --> 00:18:14.250 - related to dynamics GP, ecommerce integration, right? 00:18:14.250 --> 00:18:18.880 - Everybody kind of understand this concept now. So now the 00:18:18.880 --> 00:18:21.658 - hard part. How do I find? 00:18:22.060 --> 00:18:25.644 - Those hundred topics for dynamics GP integration. 00:18:26.320 --> 00:18:29.350 - That's what this lesson is about today. So the first 00:18:29.350 --> 00:18:33.289 - thing I do I go to Google and I type in dynamics GP, 00:18:33.289 --> 00:18:35.713 - Commerce Integration. I skip, I come over here. 00:18:37.540 --> 00:18:42.810 - Type it in. I don't care about the ad, I don't care bout the 00:18:42.810 --> 00:18:47.460 - ad. I don't care bout the ad I don't care bout and boom now Sam 00:18:47.460 --> 00:18:49.010 - what is 10 X content. 00:18:51.590 --> 00:18:52.740 - Ha ha. 00:18:55.720 --> 00:18:58.828 - I wanna say I'm I'm taking a stab in the dark here. 00:19:00.870 --> 00:19:04.650 - 10 variations of the original 00:19:04.650 --> 00:19:08.770 - content. Close Patrick, you have an idea. 00:19:12.500 --> 00:19:16.539 - Sir. When we did the writing strategy, remember my lesson 00:19:16.539 --> 00:19:19.449 - along time ago, so I don't expect you to remember 00:19:19.449 --> 00:19:22.650 - everything. But when we did the riding lesson we talked about 00:19:22.650 --> 00:19:25.851 - generating tenex content and what that 10X content was is. If 00:19:25.851 --> 00:19:29.052 - I can come here, type in a keyword and grab, right? 00:19:29.052 --> 00:19:32.544 - Remember, these are ads people paid to show up here, right? So 00:19:32.544 --> 00:19:35.745 - I don't really care about them. This could be the crappiest 00:19:35.745 --> 00:19:39.237 - piece of content on the entire Internet, and it can still show 00:19:39.237 --> 00:19:42.729 - up here because they're paying to show up. So that makes sense. 00:19:42.729 --> 00:19:47.094 - So if I'm going to get ideas if I want to make sure my content 00:19:47.094 --> 00:19:51.914 - is better. Then somebody what I want to do is make sure I'm 00:19:51.914 --> 00:19:56.386 - better than the top 10 pieces of content on the Internet and look 00:19:56.386 --> 00:19:59.826 - at this clarity ventures right here. #2 pretty good, right? 00:20:00.980 --> 00:20:06.482 - So what I do then is I literally go grab these 10 pieces of 00:20:06.482 --> 00:20:11.984 - content and I open them in tabs and I start reading and then I 00:20:11.984 --> 00:20:16.700 - write down notes about all the content on those 10 pages and 00:20:16.700 --> 00:20:22.202 - then I go modify my champion to be better than all 10 pieces of 00:20:22.202 --> 00:20:24.953 - those individually. That's what 10X content is. 00:20:25.700 --> 00:20:29.396 - So it makes sense. So if I'm writing 10X content. Basically 00:20:29.396 --> 00:20:33.428 - what I'm saying is I'm making sure my content is better than 00:20:33.428 --> 00:20:36.788 - the top ten organically ranked pieces of content on the 00:20:36.788 --> 00:20:38.132 - Internet about this keyword. 00:20:38.850 --> 00:20:40.269 - That's 10X content. 00:20:41.460 --> 00:20:45.700 - However, these guys that are riding in here. 00:20:46.440 --> 00:20:48.645 - Probably writing about a lot of different things, right? 00:20:48.645 --> 00:20:50.115 - So if I open this up? 00:20:51.380 --> 00:20:55.423 - And this is by I don't know. I can't even pronounce their damn. 00:20:55.423 --> 00:20:59.155 - Oh, I guess that's just I thought that was supposed to be 00:20:59.155 --> 00:21:02.887 - a weird letter. I guess that doesn't count. I man, that is 00:21:02.887 --> 00:21:05.997 - really difficult to read, isn't it? What a terrible logo? 00:21:05.997 --> 00:21:10.040 - Alright, so out of the box B to BE Commerce manager for dynamics 00:21:10.040 --> 00:21:13.461 - GP? That's weird. We've never used the term here at clarity, 00:21:13.461 --> 00:21:16.571 - called ecommerce manager. That's interesting, maybe we want to do 00:21:16.571 --> 00:21:19.059 - something end to end dynamics ecommerce, huh? That's 00:21:19.059 --> 00:21:21.858 - interesting. This is something that we haven't ever really 00:21:21.858 --> 00:21:24.942 - considered. Talking about, right? We've never used this 00:21:24.942 --> 00:21:28.974 - term when it comes to talking about, and this is, you know, 00:21:28.974 --> 00:21:33.006 - the number 3 #4 Best ranked piece of content, so I'm going 00:21:33.006 --> 00:21:34.350 - to read through here. 00:21:35.920 --> 00:21:40.528 - Read all the different crap that they talk about and as I'm 00:21:40.528 --> 00:21:44.368 - reading through here or front, never heard that term used 00:21:44.368 --> 00:21:47.056 - before. That's kind of interesting, right? Seamless 00:21:47.056 --> 00:21:49.360 - integration. We've definitely used manager, storefront, 00:21:49.360 --> 00:21:52.432 - Microsoft business solutions. That's kind of cool. Yeah, 00:21:52.432 --> 00:21:56.656 - that's true. It is a Microsoft business solution, but we really 00:21:56.656 --> 00:22:00.496 - haven't used that, so I'm looking at all this great 00:22:00.496 --> 00:22:04.720 - content and I'm coming up with all of these different Ojai 00:22:04.720 --> 00:22:06.640 - Dynamics GP E Commerce online 00:22:06.640 --> 00:22:09.020 - order entry. Online order status. Customer level 00:22:09.020 --> 00:22:11.630 - pricing. Oh multi tiered pricing. That's a great one. 00:22:11.630 --> 00:22:15.110 - We haven't written about that for a long time, so this is 00:22:15.110 --> 00:22:19.170 - giving me a lot of great ideas because this is one of the top 00:22:19.170 --> 00:22:22.360 - 10 pieces of content on the Internet and I'm reading it 00:22:22.360 --> 00:22:25.840 - coming up with all kinds of ideas that we may not write 00:22:25.840 --> 00:22:29.610 - about all the time so I might come in here and go. Oh 00:22:29.610 --> 00:22:32.800 - customer level pricing. That's kind of cool. So what can I 00:22:32.800 --> 00:22:34.250 - now do with this keyword? 00:22:35.380 --> 00:22:39.403 - To give me ideas about writing about this keyword. 00:22:40.160 --> 00:22:44.073 - When I write a page, I have a keyword and three. What Sam? 00:22:44.073 --> 00:22:46.180 - What do I have a keyword in 00:22:46.180 --> 00:22:51.959 - three? Um? Very variance variance. Where do I get 00:22:51.959 --> 00:22:52.873 - those variants? 00:22:53.930 --> 00:22:58.817 - Um mas or one of those generators, keyword planner. 00:22:59.520 --> 00:23:01.585 - So I pop into the keyword planner. 00:23:03.110 --> 00:23:04.846 - I come in here to get ideas. 00:23:05.420 --> 00:23:08.876 - I pop in my customer level pricing. I go to get results. 00:23:10.600 --> 00:23:12.880 - QuickBooks pricing levels. There's nobody on the Internet 00:23:12.880 --> 00:23:15.730 - that searches for customer level pricing, so even though I 00:23:15.730 --> 00:23:17.440 - thought it was kind of cool. 00:23:18.490 --> 00:23:21.467 - Does it make sense for me to go out, write an article about 00:23:21.467 --> 00:23:22.154 - customer level pricing? 00:23:25.260 --> 00:23:26.160 - Um? 00:23:28.030 --> 00:23:31.173 - Probably nobody's out on the Internet. Searching 00:23:31.173 --> 00:23:34.316 - average monthly searches on Google for customer 00:23:34.316 --> 00:23:36.561 - pricing is a whopping 0. 00:23:38.140 --> 00:23:41.231 - And if I'm not writing about QuickBooks, which I'm not, I'm 00:23:41.231 --> 00:23:44.603 - writing about dynamics GP well, even though I thought this was a 00:23:44.603 --> 00:23:46.289 - good keyword in my 10X content, 00:23:46.289 --> 00:23:50.356 - guess what? Probably not worth writing about. There 00:23:50.356 --> 00:23:54.100 - is literally nobody on the Internet searching for a 00:23:54.100 --> 00:23:55.348 - customer level pricing. 00:23:56.720 --> 00:23:57.900 - OK, well that didn't help. 00:23:58.460 --> 00:24:00.825 - Now, one of the things I know is we call it. 00:24:02.470 --> 00:24:05.530 - Multi. Tiered pricing. 00:24:06.430 --> 00:24:10.335 - So let me go look up multi tiered pricing 'cause That's 00:24:10.335 --> 00:24:14.950 - what we call it. Well 10 people a month. Search for multi tiered 00:24:14.950 --> 00:24:18.855 - pricing. It's low competition but I'm not going to spend hours 00:24:18.855 --> 00:24:22.405 - writing for potentially 10 people in the entire world about 00:24:22.405 --> 00:24:26.665 - multi tiered pricing so that doesn't help me. So I'm going to 00:24:26.665 --> 00:24:30.570 - look for different keywords now. I found one earlier LTL shipping 00:24:30.570 --> 00:24:32.700 - I just typed in LTL shipping. 00:24:33.440 --> 00:24:35.258 - Do either of you know what tell tale shipping? 00:24:35.258 --> 00:24:36.268 - Is anybody on the call? 00:24:37.380 --> 00:24:40.901 - No Lt L stands for less than 00:24:40.901 --> 00:24:44.604 - truckload. Lt L less than truckload. It's called Lt L 00:24:44.604 --> 00:24:47.916 - shipping. That means the carrier. So if I was to ship a 00:24:47.916 --> 00:24:51.228 - piano from here to New York, obviously the UPS guy is not 00:24:51.228 --> 00:24:54.816 - going to come grab his Dolly and pick it up right. They're going 00:24:54.816 --> 00:24:56.472 - to have to ship an actual. 00:24:57.040 --> 00:25:00.100 - Semi truck they're gonna have to bring a forklift. We're going to 00:25:00.100 --> 00:25:03.415 - have to put it on a pallet. We're gonna have to wrap, but 00:25:03.415 --> 00:25:06.730 - we're going to kind of stuff. And then we're going on a truck 00:25:06.730 --> 00:25:10.045 - and then a trucking company is going to have to carry it. It's 00:25:10.045 --> 00:25:12.595 - not going to be a full truckload, so that's LTL 00:25:12.595 --> 00:25:15.655 - shipping so I need if I'm looking for somebody to ship a 00:25:15.655 --> 00:25:19.225 - piano from here to New York. I'm going to go out looking for an 00:25:19.225 --> 00:25:21.775 - LTL shipping provider, or an LTL shipping carrier because that's 00:25:21.775 --> 00:25:25.090 - what Lt L shipping does. OK, so I typed in to the keyword 00:25:25.090 --> 00:25:26.620 - planner LTL shipping and it came 00:25:26.620 --> 00:25:31.590 - up with 100. 48 ideas, so check this out. So LTL shipping itself 00:25:31.590 --> 00:25:36.034 - 4400 people a month. Search for that will guess what competition 00:25:36.034 --> 00:25:38.054 - is really high how come? 00:25:38.720 --> 00:25:42.176 - Because if I'm in Lt L shipping company offering shipping I want 00:25:42.176 --> 00:25:46.208 - people to do a search and find me. So I'm going to compete for 00:25:46.208 --> 00:25:49.376 - that. 'cause That's my business. OK so these are definitely we're 00:25:49.376 --> 00:25:52.256 - competing now with like FedEx trucking an DHL trucking right. 00:25:52.256 --> 00:25:55.136 - We're competing against those kind of people for this keyword. 00:25:55.136 --> 00:25:58.304 - Well that's not my audience. I don't want people that are 00:25:58.304 --> 00:26:02.048 - looking to ship a piano from Austin, TX to New York to find 00:26:02.048 --> 00:26:05.216 - my website. That's not the person that's going to buy that 00:26:05.216 --> 00:26:09.248 - solution. So what I might want to do is I might want to come 00:26:09.248 --> 00:26:11.264 - down here and look at all these 00:26:11.264 --> 00:26:14.553 - other keyword ideas. And see how many people a month or searching 00:26:14.553 --> 00:26:15.788 - for these additional ideas and 00:26:15.788 --> 00:26:20.917 - what the competition is. Right, so now I can come over here and 00:26:20.917 --> 00:26:24.274 - go, Oh LTL, transport size, shipping LTL freightquote LTL 00:26:24.274 --> 00:26:27.631 - freight carriers LTL trucking companies. OK FedEx LTL quote. 00:26:27.631 --> 00:26:32.480 - Well we're not doing that so I might go down even further and 00:26:32.480 --> 00:26:33.972 - look for different ideas. 00:26:34.690 --> 00:26:39.299 - Right, and so now these are all kinds of different keyword 00:26:39.299 --> 00:26:44.746 - variants off of LTL shipping. So if I'm looking for ideas I can 00:26:44.746 --> 00:26:50.193 - come down here and I can get a ton of different ideas right? 00:26:52.500 --> 00:26:56.699 - All kinds of ideas about all kinds of stuff and I can very 00:26:56.699 --> 00:26:59.606 - quickly decide if it's something that's worth writing about. 00:26:59.606 --> 00:27:03.159 - Cheap LTL freight quotes if there's only 10 people a month 00:27:03.159 --> 00:27:06.712 - searching in the competition is high. Why spend my time writing 00:27:06.712 --> 00:27:08.004 - an article about that? 00:27:09.040 --> 00:27:11.922 - It's not going to rank well. There's nobody on the Internet 00:27:11.922 --> 00:27:15.066 - really looking for it. And even if there are, it's 10 people, 00:27:15.066 --> 00:27:18.734 - so I'm not going to waste my time. So a lot of times I'll 00:27:18.734 --> 00:27:22.140 - either click on monthly search and go to the top and look at 00:27:22.140 --> 00:27:25.284 - all the keywords that have a lot of searches right? So I'll 00:27:25.284 --> 00:27:28.166 - look at this, you know top section of where there are 00:27:28.166 --> 00:27:30.524 - hundreds of people looking or I'll search by competition. 00:27:31.780 --> 00:27:35.756 - Flip it upside down and I'll look at the low and see if I 00:27:35.756 --> 00:27:39.448 - can find any ones like FedEx, LTL that are low but have a 00:27:39.448 --> 00:27:42.288 - lot of searches and then decide if it's applicable to 00:27:42.288 --> 00:27:45.128 - my audience and then I might write about that, right? 00:27:46.770 --> 00:27:47.919 - Just making sense. 00:27:49.530 --> 00:27:53.082 - Yeah, OK, so I picked my champion. I know what my main 00:27:53.082 --> 00:27:57.226 - keyword is, so then maybe what I want to do is Google my keyword. 00:27:57.226 --> 00:28:01.074 - I open up my 10X right? So Step 2 is Google the keyword. 00:28:02.760 --> 00:28:06.648 - Check your 10X content for ideas. So I go in. I started 00:28:06.648 --> 00:28:10.536 - looking through and then we want to validate use the long tail 00:28:10.536 --> 00:28:14.100 - keyword planner. So the reason this was so helpful is because 00:28:14.100 --> 00:28:15.396 - the second ago I. 00:28:17.020 --> 00:28:19.570 - The great keyboard idea to write about customer specific pricing, 00:28:19.570 --> 00:28:23.140 - I think is what it was and there was zero searches, so I switched 00:28:23.140 --> 00:28:26.200 - it to multi tiered pricing and there's only 10. So just because 00:28:26.200 --> 00:28:29.770 - I found my keyword idea and came up with an idea from the tenex 00:28:29.770 --> 00:28:32.065 - content doesn't mean it's worth writing about. That particular 00:28:32.065 --> 00:28:38.132 - keyword, does it? So the way I don't waste my time is I use the 00:28:38.132 --> 00:28:43.466 - keyword planner for my long tail ideas so I can put in my LTL 00:28:43.466 --> 00:28:48.038 - trucking and then I can go look through all those 148 different 00:28:48.038 --> 00:28:52.610 - ideas to find 70 two other ideas. So here I typed in 00:28:52.610 --> 00:28:55.658 - ecommerce integration and 210 people a month medium 00:28:55.658 --> 00:28:58.706 - competition, MailChimp, Shopify, Cabibbo, Shopify. Most of them 00:28:58.706 --> 00:29:02.135 - are actually looking. It looks like for specific integration 00:29:02.135 --> 00:29:05.945 - and guess what? We have thousands pages on our website 00:29:05.945 --> 00:29:07.469 - calling out these individual. 00:29:07.560 --> 00:29:12.484 - Specific integrations. So we're following suit well because it 00:29:12.484 --> 00:29:17.308 - looks like all the all most of all the searches are being 00:29:17.308 --> 00:29:21.328 - searched for. People going in going. Oh Magento, CRM, Shopify, 00:29:21.328 --> 00:29:23.740 - QuickBooks, Shopify integration, ERP, ecommerce, MailChimp, 00:29:23.740 --> 00:29:26.554 - Shopify. Right everybody's looking to integrate multiple 00:29:26.554 --> 00:29:30.976 - applications so as long as we go at all these different 00:29:30.976 --> 00:29:34.594 - applications into our generator and generate pages for that. 00:29:35.380 --> 00:29:38.600 - We've got all these hundreds of people every single month 00:29:38.600 --> 00:29:42.142 - looking for pages and pages and pages to get a solution 00:29:42.142 --> 00:29:43.108 - that does that. 00:29:44.390 --> 00:29:47.400 - So for Riley or for anybody who's working on content. 00:29:48.340 --> 00:29:49.348 - Pick the champion. 00:29:49.970 --> 00:29:53.714 - Type your champion keyword in, grab your 10X content. 00:29:55.950 --> 00:29:56.470 - Right? 00:29:57.830 --> 00:29:59.588 - Read through the key 10X content 00:29:59.588 --> 00:30:00.980 - for some. Ideas? 00:30:02.310 --> 00:30:06.964 - Use the keyword planner to get the long tail ideas, so if Riley 00:30:06.964 --> 00:30:10.186 - wanted to do about ecommerce integration, if you underwrite 00:30:10.186 --> 00:30:13.766 - 30 or more articles, maybe that's what he's doing this 00:30:13.766 --> 00:30:16.272 - week. Then he's going to come in 00:30:16.272 --> 00:30:18.988 - here. He's going to type in E. 00:30:19.590 --> 00:30:23.176 - Commerce integration is going to get results is going to come 00:30:23.176 --> 00:30:26.762 - over here. Click on competition, flip it upside down and then 00:30:26.762 --> 00:30:30.348 - he's gonna start looking through these until he finally gets to 00:30:30.348 --> 00:30:33.608 - where there's a number of people searching, right? 'cause there's 00:30:33.608 --> 00:30:36.868 - not very many people searching well. Here's 150 people looking 00:30:36.868 --> 00:30:39.476 - for magenta fulfillment. Alright, if that's something we 00:30:39.476 --> 00:30:42.084 - did that might not be a bad one. 00:30:42.790 --> 00:30:45.430 - Here's 110 people low competition looking for Zoe 00:30:45.430 --> 00:30:47.410 - Commerce. Will guess what we use 00:30:47.410 --> 00:30:51.560 - Zoho. We have our own E Commerce platform. We've integrated zoho 00:30:51.560 --> 00:30:55.564 - boom. Here's one, so right, he's going to take that one and boom, 00:30:55.564 --> 00:30:59.260 - I'm going to write an article about Zoho E Commerce right now 00:30:59.260 --> 00:31:02.648 - to write the actual article. What's he going to do? He's 00:31:02.648 --> 00:31:06.036 - going to actually type Zoho E Commerce into Google. Grab the 00:31:06.036 --> 00:31:09.116 - top ten organic results, send those to the writer. The 00:31:09.116 --> 00:31:12.504 - writer's gonna read through those 10 pages and make sure the 00:31:12.504 --> 00:31:15.892 - content they write for that article is better than the 10 00:31:15.892 --> 00:31:18.972 - individually. And we have our champion, right? We have our 00:31:18.972 --> 00:31:20.820 - page champion page for Zoho E 00:31:20.820 --> 00:31:24.245 - Commerce. And then he might keep going down the list here. 70 00:31:24.245 --> 00:31:26.795 - people looking for Klove Clavijo. I don't know what the 00:31:26.795 --> 00:31:30.365 - hell club you is. So maybe Riley might go out and look at what 00:31:30.365 --> 00:31:33.425 - club EO is and see if that's something new 'cause we haven't 00:31:33.425 --> 00:31:36.230 - even heard of it before. And right now it's low competition 00:31:36.230 --> 00:31:40.055 - and it's only $2 even for paper. Click to show up in the top. So 00:31:40.055 --> 00:31:42.605 - maybe that's an interesting one you can see obviously for 00:31:42.605 --> 00:31:45.665 - Magento CRM, although we do that 70 people month, look for that. 00:31:45.665 --> 00:31:49.490 - It's $20 to $46 to show at the top of the page. So that means 00:31:49.490 --> 00:31:52.040 - there's a lot of competition for paper Click to rank. 00:31:52.250 --> 00:31:56.438 - In the top for that, it's a very competitive paper. Click space 00:31:56.438 --> 00:31:59.579 - organically. There's only 770 people a month looking forward 00:31:59.579 --> 00:32:03.767 - the competitions low, so that might be one he does. Then he'll 00:32:03.767 --> 00:32:06.559 - keep going. Here's 50 people WooCommerce stripe Integation. 00:32:06.559 --> 00:32:09.351 - Here's 90 people MailChimp, Shopify, right? There's another 00:32:09.351 --> 00:32:13.539 - 50 people. Here's 140 people. 3D cart apps. Don't know what that 00:32:13.539 --> 00:32:17.727 - is, so he's probably not going to write about that. And here's 00:32:17.727 --> 00:32:21.217 - another 140 active campaign with Shopify. So here are hundreds 00:32:21.217 --> 00:32:25.056 - and hundreds and hundreds of ideas. 170 people with zero and 00:32:25.056 --> 00:32:29.695 - Shopify. Right 210 people males chip shop fine. We do all this. 00:32:29.695 --> 00:32:33.710 - We do all this. All these integrations we can do here. 00:32:33.710 --> 00:32:36.995 - Shopify square 260. Here's 1000 people MailChimp and Shopify 00:32:36.995 --> 00:32:41.375 - easy. We do that in our sleep, right there are 638 keyword 00:32:41.375 --> 00:32:45.390 - ideas just about E Commerce Integration. And then all I have 00:32:45.390 --> 00:32:50.135 - to do is pick one, paste that into the keyword tool or paste 00:32:50.135 --> 00:32:54.880 - it into Google, grab my tenants content and I can go get another 00:32:54.880 --> 00:32:57.070 - 100 ideas. Just about that one. 00:32:57.370 --> 00:33:00.220 - So if I find something like MailChimp, Shopify as 1000, 00:33:00.220 --> 00:33:04.210 - people a month and go Oh my gosh, that's a lot of people I 00:33:04.210 --> 00:33:07.060 - might take MailChimp, Shopify, paste that in, get my 10X 00:33:07.060 --> 00:33:10.480 - content. Or I might say well if MailChimp shop. I have 1000 00:33:10.480 --> 00:33:14.185 - people a month maybe I want to go do a champion for MailChimp 00:33:14.185 --> 00:33:16.465 - and Shopify and do some supporting articles for 00:33:16.465 --> 00:33:19.885 - MailChimp and Shopify to collect it on that business. So then not 00:33:19.885 --> 00:33:24.445 - only will I do my 10X, I'll do my 10X to give me ideas and then 00:33:24.445 --> 00:33:27.865 - I'll take MailChimp, Shopify, come back up to the top up here. 00:33:28.840 --> 00:33:33.515 - And pop in MailChimp, Shopify, an get results and then down 00:33:33.515 --> 00:33:38.190 - here I can get more additional Shopify or shop sync, Shopify, 00:33:38.190 --> 00:33:42.015 - MailChimp, Shop Sync, MailChimp, Mail, ship to Shopify, Shopify, 00:33:42.015 --> 00:33:45.840 - MailChimp, newsletter shop, find, I get more ideas about 00:33:45.840 --> 00:33:50.515 - that and I could go right. 25 articles now supporting the 00:33:50.515 --> 00:33:52.600 - MailChimp, Shopify. Champion 00:33:54.850 --> 00:33:56.470 - or making sense? Any questions? 00:33:59.310 --> 00:34:03.105 - They will serve. That makes sense. OK, so we checked the 00:34:03.105 --> 00:34:06.555 - tenex content for ideas. Throw him into the keyword planner 00:34:06.555 --> 00:34:09.660 - and start looking for my long tail ideas, obviously. 00:34:12.430 --> 00:34:13.160 - Whoops 00:34:14.700 --> 00:34:16.728 - looking for low. 00:34:17.700 --> 00:34:20.560 - Competition with as many. 00:34:21.310 --> 00:34:23.298 - Searches as possible, right? 00:34:25.420 --> 00:34:30.256 - I mean at 210 people and high, that's going to be tough. I'd 00:34:30.256 --> 00:34:34.348 - rather go over 880 with medium competition or I'd rather go 00:34:34.348 --> 00:34:39.184 - over 210 here. That's low versus 210 that I so instead of ERP 00:34:39.184 --> 00:34:42.532 - Commerce, I might come down and do MailChimp Shopify 00:34:42.532 --> 00:34:45.508 - integration. Same thing. It's E Commerce Integration but 00:34:45.508 --> 00:34:48.856 - completely different right? So I'm looking for low competition 00:34:48.856 --> 00:34:52.576 - with as many searches as possible for all the different 00:34:52.576 --> 00:34:55.924 - keywords that Google says. Remember these are keyword when 00:34:55.924 --> 00:34:59.272 - people come search for ecommerce integration that they also 00:34:59.272 --> 00:35:02.660 - searched for. All these other keywords in the same browser 00:35:02.660 --> 00:35:06.500 - instance, that's where all these ideas come from. So all of these 00:35:06.500 --> 00:35:10.020 - ideas are people like Ron goes out and searches E Commerce 00:35:10.020 --> 00:35:13.540 - integration and then he may have gone and typed in Shopify 00:35:13.540 --> 00:35:17.060 - Integration 'cause My Ecommerce, Shopify and then I quit. Well it 00:35:17.060 --> 00:35:21.220 - tracks that and says Oh Ron did this and then it tracks somebody 00:35:21.220 --> 00:35:25.380 - else and they did this and so now Google gets all these ideas 00:35:25.380 --> 00:35:28.580 - and says well the people that search D Commerce Integration 00:35:28.580 --> 00:35:30.180 - there was only 210 but. 00:35:30.260 --> 00:35:34.300 - Here's all the other searches that were also searched when 00:35:34.300 --> 00:35:37.532 - somebody searched ecommerce integration and didn't find what 00:35:37.532 --> 00:35:40.764 - they wanted. These are additional searches that they 00:35:40.764 --> 00:35:44.804 - did, so these are what Google says. People are actually 00:35:44.804 --> 00:35:48.440 - searching for when they search ecommerce integration. They are 00:35:48.440 --> 00:35:50.056 - also searching these keywords. 00:35:51.820 --> 00:35:55.000 - Right, so that's why these are extremely relevant because it's 00:35:55.000 --> 00:35:58.498 - not what Ron wants to market anymore. I'm actually looking at 00:35:58.498 --> 00:36:01.678 - real people that are coming to Google typing in ecommerce 00:36:01.678 --> 00:36:05.176 - integration, and if they don't find what they want, the next 00:36:05.176 --> 00:36:08.356 - thing they type in Shopify, QuickBooks or Magento CRM or 00:36:08.356 --> 00:36:12.172 - whatever it is right? These are all the things that they are 00:36:12.172 --> 00:36:16.306 - also searching for so I can go find only 210 people here. But 00:36:16.306 --> 00:36:18.850 - 1000 people a month there searching for MailChimp, 00:36:18.850 --> 00:36:21.712 - Shopify, competitions, low. Great if we thought we could 00:36:21.712 --> 00:36:23.938 - make a ton of money on that. 00:36:24.120 --> 00:36:26.724 - That might be a great keyword to go after. Might be a new service 00:36:26.724 --> 00:36:28.026 - we offer and we might write a 00:36:28.026 --> 00:36:30.480 - bunch of stuff about it. So. 00:36:31.290 --> 00:36:34.557 - Keyword planner is our friend 'cause that gives us tons of 00:36:34.557 --> 00:36:38.418 - ideas right that NX content gave us a lot of ideas because Google 00:36:38.418 --> 00:36:39.903 - thinks that's the best content 00:36:39.903 --> 00:36:43.744 - on the Internet. Right, so we just make sure our contents 00:36:43.744 --> 00:36:47.140 - better, but that's where we go steal all their ideas from when 00:36:47.140 --> 00:36:50.253 - we write. Our content is from all the other stuff that's 00:36:50.253 --> 00:36:53.366 - written. the Google thinks is the best great. Well then, let's 00:36:53.366 --> 00:36:56.762 - go make ours. Let's take the 10X content and make cars better 00:36:56.762 --> 00:37:00.158 - than that and then promote it. And then Google will think we're 00:37:00.158 --> 00:37:03.554 - better than all those 10 pieces of content right now. That's how 00:37:03.554 --> 00:37:06.384 - promoting the champion works. So using the keyword planner, then 00:37:06.384 --> 00:37:09.780 - we could actually go figure out from their ideas. And I'm really 00:37:09.780 --> 00:37:11.195 - glad I grab that customer 00:37:11.195 --> 00:37:13.490 - specific shipping. Customer specific pricing that was 00:37:13.490 --> 00:37:16.898 - perfect 'cause I put it in and planner said zero nobody does 00:37:16.898 --> 00:37:20.306 - that. OK well I thought that was a great idea. Reading through 00:37:20.306 --> 00:37:23.714 - one of those pieces of 10 X content but Google comes back 00:37:23.714 --> 00:37:26.554 - and basically told me don't waste your time. So keyword 00:37:26.554 --> 00:37:29.678 - planner isn't necessarily where we get a lot of our ideas. 00:37:29.678 --> 00:37:33.370 - Although we can, we can come down here and get a lot of 00:37:33.370 --> 00:37:36.494 - ideas. It's really more of a validator. The Tenex content, in 00:37:36.494 --> 00:37:39.618 - my opinion, is where we get our ideas. The keyword planners. 00:37:39.618 --> 00:37:43.026 - Then, when we validate our disk for the exact keyword that we 00:37:43.026 --> 00:37:46.460 - should. Optimize from that idea so that we know that we're 00:37:46.460 --> 00:37:49.716 - shooting for low competition and we have a viable sized audience 00:37:49.716 --> 00:37:51.492 - to target all of our efforts 00:37:51.492 --> 00:37:55.346 - for. Alright, so grab low competition keyword idea with 00:37:55.346 --> 00:37:59.570 - adequate traffic and start the process again. So I come in here 00:37:59.570 --> 00:38:02.386 - and I find MailChimp, Shopify, thousand searches, low 00:38:02.386 --> 00:38:06.962 - competition so I'm going to go back to Google Now and I'm going 00:38:06.962 --> 00:38:08.018 - to type in. 00:38:08.740 --> 00:38:11.540 - 'cause I'm going to write an article now bout MailChimp 00:38:11.540 --> 00:38:12.380 - Shopify so now. 00:38:13.590 --> 00:38:16.957 - What is my content? How am I going to write that Sam? What 00:38:16.957 --> 00:38:19.806 - strategy am I gonna implement to write my MailChimp Shopify page? 00:38:23.900 --> 00:38:24.780 - Um? 00:38:26.330 --> 00:38:30.147 - I'm not sure I entirely follow the question. What strategy am 00:38:30.147 --> 00:38:33.617 - I going to implement now that I've picked my keyword, 00:38:33.617 --> 00:38:36.046 - MailChimp, Shopify, low competition, 1000 people month 00:38:36.046 --> 00:38:39.863 - searching that I'm going to write an article on so now 00:38:39.863 --> 00:38:44.374 - where do I get my content and what strategy do I implement to 00:38:44.374 --> 00:38:47.150 - write an article about MailChimp, Shopify? If that's 00:38:47.150 --> 00:38:48.191 - my longtail keyword? 00:38:50.700 --> 00:38:55.908 - Do you like the research on the topic and try and find as much 00:38:55.908 --> 00:38:59.628 - information as possible? Or what is that strategy called the? 00:39:00.570 --> 00:39:04.700 - Um 1010 X it's that simple, so I'm going to go back to Google. 00:39:04.700 --> 00:39:08.240 - I'm going to type in MailChimp, Shopify and I'm going to grab 00:39:08.240 --> 00:39:11.190 - the top ten articles that Google thinks are the best 00:39:11.190 --> 00:39:14.140 - content on the Internet when it comes to MailChimp, Shopify, 00:39:14.140 --> 00:39:17.975 - I'm going to open up those ten. I'm going to read those ten. 00:39:17.975 --> 00:39:21.810 - I'm going to write notes from those 10 and then I'm going to 00:39:21.810 --> 00:39:24.760 - take my notes and I'm going to write 1500 words. 00:39:26.520 --> 00:39:30.480 - Using all the best ideas and best content ideas from 00:39:30.480 --> 00:39:33.648 - those 10 pieces of content. That's 10X content. 00:39:36.130 --> 00:39:41.686 - Iran I have a quick question for you about like this strategy 00:39:41.686 --> 00:39:46.779 - that we're employing with how Chris is going to record him 00:39:46.779 --> 00:39:52.335 - talking about certain topics. So is that also based off of some 00:39:52.335 --> 00:39:56.965 - 10X research or is that just like his thought leadership? 00:39:56.965 --> 00:40:00.206 - That's just his thought leadership. OK, cool. 00:40:00.670 --> 00:40:04.726 - So would I do that? May be right because hopefully what Chris? I 00:40:04.726 --> 00:40:08.782 - mean what Chris is thinking is hit his head is. I've gotten a 00:40:08.782 --> 00:40:12.838 - lot of knowledge in my head about a lot of topics and we 00:40:12.838 --> 00:40:16.894 - need to write about along a lot of long tail keywords and so 00:40:16.894 --> 00:40:20.326 - without doing the research he's going. I know a lot about 00:40:20.326 --> 00:40:23.446 - customer specific pricing, so because I know that I'm just 00:40:23.446 --> 00:40:27.814 - going to record and we can do an article on that, OK, well it's 00:40:27.814 --> 00:40:31.246 - great and it might be a great article about customer specific 00:40:31.246 --> 00:40:35.210 - pricing, but. One we don't know if it's better written in the 00:40:35.210 --> 00:40:39.136 - top ten organic pieces and two if we didn't go do the keyword 00:40:39.136 --> 00:40:41.854 - research and see that Google said customer specific pricing 00:40:41.854 --> 00:40:43.364 - has zero searches a month. 00:40:44.090 --> 00:40:47.782 - All that work of him recording an all the work of the person 00:40:47.782 --> 00:40:49.202 - doing the research and writing 00:40:49.202 --> 00:40:54.388 - about that. Is pretty much for not. So do I agree with that 00:40:54.388 --> 00:40:58.106 - strategy? No, I don't, but that's not my part, right? I'm 00:40:58.106 --> 00:41:02.162 - not responsible for that, so I don't care. So let's say Chris 00:41:02.162 --> 00:41:06.218 - did that. Let's say Chris went and wrote me an article for 00:41:06.218 --> 00:41:07.232 - customer specific pricing. 00:41:07.930 --> 00:41:12.475 - Right and he recorded it and he sent it to me. What can I do 00:41:12.475 --> 00:41:15.808 - knowing what we've just gone through? What can I do to 00:41:15.808 --> 00:41:18.838 - ensure that I'm not wasting my time just transcribing his 00:41:18.838 --> 00:41:21.868 - article? 'cause I think that's what Riley's writers are mostly 00:41:21.868 --> 00:41:24.595 - doing with those recorded there just transcribing it, making 00:41:24.595 --> 00:41:28.534 - sure that edit copy is good and then going off on their own, 00:41:28.534 --> 00:41:32.473 - sent it to Riley Riley, Post it and we're done. OK, I think 00:41:32.473 --> 00:41:35.806 - that's a waste. We just wasted a bunch of opportunity there, 00:41:35.806 --> 00:41:36.715 - right? At least. 00:41:37.930 --> 00:41:44.053 - Good, I'm glad we're not doing that. So what can Riley do? Sam, 00:41:44.053 --> 00:41:49.705 - if Chris recorded a recording and send it to Riley and Riley's 00:41:49.705 --> 00:41:55.828 - getting ready to ship that off to a writer, what could Riley do 00:41:55.828 --> 00:42:01.009 - to prevent and will take my perfect example, right? Let's go 00:42:01.009 --> 00:42:05.248 - back and do my perfect example. Customer customer specific. 00:42:07.300 --> 00:42:09.660 - Pricing and get results. 00:42:11.650 --> 00:42:15.010 - Customer specific pricing 20. 00:42:16.070 --> 00:42:17.440 - 20 people 00:42:18.520 --> 00:42:22.980 - an Internet search for customer specific. So pretty much nobody 00:42:22.980 --> 00:42:26.548 - right? There's not. There's hardly anybody searching for 00:42:26.548 --> 00:42:29.224 - this. So what is Riley do? 00:42:29.840 --> 00:42:33.943 - If Chris went and recorded a big lice 10 minute long 00:42:33.943 --> 00:42:36.554 - recording about customer specific pricing, how does 00:42:36.554 --> 00:42:40.657 - Riley help his team ensure that we target a much better 00:42:40.657 --> 00:42:41.030 - audience? 00:42:43.430 --> 00:42:48.070 - Looking at related keywords and the 10X list. 00:42:48.660 --> 00:42:52.310 - Perfectly not do well, yeah, exactly right. So Riley copies 00:42:52.310 --> 00:42:55.595 - customer specific pricing. He comes out here to Google. 00:42:57.440 --> 00:43:01.292 - It types it in. He hit center whoops customer 00:43:01.292 --> 00:43:02.148 - specific pricing. 00:43:03.570 --> 00:43:05.448 - Customer specific pricing. 00:43:06.830 --> 00:43:10.537 - He goes past the ads, open, open, open, open, open, open, 00:43:10.537 --> 00:43:13.907 - open, right. Here's even clarity. Clarity is in the top 00:43:13.907 --> 00:43:16.940 - ten when it comes to customer specific pricing. Ecommerce 00:43:16.940 --> 00:43:20.647 - solutions. Here's an article about it right written by us. So 00:43:20.647 --> 00:43:24.354 - Riley grabs these top articles. He opens them up, he reads 00:43:24.354 --> 00:43:30.488 - through them. And he finds out what the cool things are. He get 00:43:30.488 --> 00:43:35.624 - some ideas. Those ideas he plugs into the keyword planner and the 00:43:35.624 --> 00:43:39.904 - next thing you know, he finds customer pricing tables right? 00:43:39.904 --> 00:43:43.756 - Let's say that's one of the ideas. So customer. 00:43:44.660 --> 00:43:48.236 - Pricing tables it's not gonna work group and I don't know if 00:43:48.236 --> 00:43:51.216 - this is even show anything but customer pricing tables. I'm 00:43:51.216 --> 00:43:54.494 - hoping I'm going to Get Lucky and just guess something. Yes 00:43:54.494 --> 00:43:56.878 - he nobody a month customer pricing tables so. 00:43:58.390 --> 00:44:02.020 - We do try some tables. 00:44:05.860 --> 00:44:10.348 - Great here we go. Here are 86 different ideas about pricing 00:44:10.348 --> 00:44:15.652 - tables. Right? Then we can talk about doesn't look like a lot of 00:44:15.652 --> 00:44:19.732 - searches, but here's 140. Here's Debbie pricing table. Here's 110 00:44:19.732 --> 00:44:23.812 - TV tables bootstrap pricing table. Here's 90 for pricing. To 00:44:23.812 --> 00:44:27.892 - which email. Here's to 110 pricing table design. Here is 00:44:27.892 --> 00:44:31.972 - 320 weeks pricing table. Square price pricing tables right? So 00:44:31.972 --> 00:44:34.828 - at least he can now have some 00:44:34.828 --> 00:44:38.890 - ideas. And obviously pricing tables is not a very good one, 00:44:38.890 --> 00:44:43.210 - but Riley could spend 10 minutes and very quickly go out, grab 00:44:43.210 --> 00:44:47.170 - some additional ideas, find some ideas for keywords that they can 00:44:47.170 --> 00:44:51.850 - add, because when Riley goes to a writer he says, hey, I need 00:44:51.850 --> 00:44:55.450 - you to write an article about customer specific pricing tables 00:44:55.450 --> 00:44:59.050 - for B to BE Commerce, right? He's gonna longtail keyword? 00:44:59.050 --> 00:45:03.370 - That's going to promote the B to BE Commerce champion. So now 00:45:03.370 --> 00:45:06.970 - Riley has to find not only the keyword for this. 00:45:07.090 --> 00:45:10.368 - Article right B to BE Commerce pricing tables. Maybe that's the 00:45:10.368 --> 00:45:13.944 - long tail keyword. Now he has to find the three variants for 00:45:13.944 --> 00:45:16.924 - that. That's low competition with high traffic and then he 00:45:16.924 --> 00:45:20.500 - goes to the writer and says, here's an article for Chris. I 00:45:20.500 --> 00:45:24.374 - want you to optimize it for B to BE Commerce pricing tables. And 00:45:24.374 --> 00:45:28.248 - here's the three variants that I want you to write about. By the 00:45:28.248 --> 00:45:31.824 - way, here's links to the tenex content, and now a writer can 00:45:31.824 --> 00:45:35.400 - sit down and have ten articles that related that are the best 00:45:35.400 --> 00:45:37.188 - on the Internet. They can have 00:45:37.188 --> 00:45:41.050 - 4. Keywords to optimize. The article for that have low 00:45:41.050 --> 00:45:45.610 - competition and high traffic and so yes, 90% of it's already pre 00:45:45.610 --> 00:45:49.410 - written from Chris. But now using additional links and using 00:45:49.410 --> 00:45:52.830 - additional keywords they can write about an optimized the 00:45:52.830 --> 00:45:56.630 - content to be relevant to what people are searching for. 00:45:58.080 --> 00:46:00.717 - That makes sense. Yeah, definitely. So does that mean 00:46:00.717 --> 00:46:04.526 - that what Chris did is a waste? No, but the way we implement 00:46:04.526 --> 00:46:08.335 - what Chris did could be a waste if Riley design. I don't have 00:46:08.335 --> 00:46:11.558 - time. I'm just going to take Chris is recording and handed 00:46:11.558 --> 00:46:15.367 - off to writer and say here turn this into an article and they 00:46:15.367 --> 00:46:18.883 - just turned it into an article by going word for word. What 00:46:18.883 --> 00:46:22.399 - Chris says, riding it, handing it off to Riley, Riley throws a 00:46:22.399 --> 00:46:25.915 - graphic on it and publishes it. Well, that would be a total 00:46:25.915 --> 00:46:28.845 - waste because now it's not optimized with the four keywords 00:46:28.845 --> 00:46:32.068 - that we need to link in that article to the champion. 00:46:32.520 --> 00:46:35.988 - And we have an optimized it decided do we have the for 00:46:35.988 --> 00:46:38.878 - keyword selected for this long tail article that has enough 00:46:38.878 --> 00:46:42.057 - traffic to waste the time to write the article so doesn't 00:46:42.057 --> 00:46:45.236 - necessarily matter that Chris did that. It might be out of 00:46:45.236 --> 00:46:48.704 - order as long as somebody and that's what Riley does before he 00:46:48.704 --> 00:46:52.461 - hands this stuff up, right? So Chris can come up with ideas I 00:46:52.461 --> 00:46:56.218 - can come up with ideas you can come up with ideas, but then 00:46:56.218 --> 00:46:59.686 - with those ideas somebody has to go do 10 minutes of this 00:46:59.686 --> 00:47:00.842 - research to figure out. 00:47:02.290 --> 00:47:06.118 - What are the keywords that we need to optimize this article 00:47:06.118 --> 00:47:09.946 - and write this article for that have low competition and enough 00:47:09.946 --> 00:47:14.122 - value to make it worthwhile to write this article one and which 00:47:14.122 --> 00:47:17.950 - for keywords then do we have to link from this supporting 00:47:17.950 --> 00:47:18.994 - article which champion? 00:47:21.660 --> 00:47:25.130 - Right? 'cause reasons were writing content is to either be 00:47:25.130 --> 00:47:26.518 - a champion or so. 00:47:27.260 --> 00:47:31.451 - To write articles just for the sake of articles isn't worth 00:47:31.451 --> 00:47:35.642 - anything. Are you guys still with me? Yes. OK, yes there 00:47:35.642 --> 00:47:39.833 - Internet's being super funky, right? I keep seeing it pop off 00:47:39.833 --> 00:47:44.024 - and the whole window that had you guys on just literally 00:47:44.024 --> 00:47:49.358 - popped up on my screen lives in the middle of talking so, but no 00:47:49.358 --> 00:47:53.549 - Ron's right on the money. The most important part about doing 00:47:53.549 --> 00:47:57.740 - this content is to make sure that we are looking for 00:47:57.740 --> 00:47:59.264 - optimized keywords. Then we're 00:47:59.264 --> 00:48:02.940 - optimizing. For those, because if we don't, I mean it's like 00:48:02.940 --> 00:48:06.394 - trying to shoot a hoop without even knowing where the baskets 00:48:06.394 --> 00:48:10.476 - at you know you're just throwing a ball into the air and hoping 00:48:10.476 --> 00:48:13.302 - that it lands somewhere worthwhile. So yeah, runs right 00:48:13.302 --> 00:48:14.872 - on the money with that. 00:48:16.540 --> 00:48:20.830 - So that's it. I mean, I I'm surprised we even took up 55 00:48:20.830 --> 00:48:24.460 - minutes. I wasn't sure I'd have enough content to cover that, 00:48:24.460 --> 00:48:28.750 - but it's so important that if I beat nothing into your heads, if 00:48:28.750 --> 00:48:32.710 - you guys know how to do this, this fixes a lot of. 00:48:34.690 --> 00:48:38.837 - Well, what's the better way this this can fix a lot of halfassed 00:48:38.837 --> 00:48:43.303 - work, and what I mean by that is Riley. Now I've got 4500 pages 00:48:43.303 --> 00:48:47.450 - where the content on our website 2000 of those pages are crap. I 00:48:47.450 --> 00:48:50.959 - can't get away from that. It can't. However, Riley could go 00:48:50.959 --> 00:48:55.106 - now and say, Oh I need to go promote. Remember we went into 00:48:55.106 --> 00:48:59.253 - maz and said Hey here's beta be let's see, let's find a better 00:48:59.253 --> 00:49:03.081 - one. Here's 1 from #3 dynamics GP Commerce platform. I need to 00:49:03.081 --> 00:49:04.995 - go get some content. Will Riley 00:49:04.995 --> 00:49:08.612 - can do another? Entire strategy different than 00:49:08.612 --> 00:49:13.756 - writing new supporting pages. How can Riley generate 00:49:13.756 --> 00:49:18.257 - additional supporting pages for our champion without 00:49:18.257 --> 00:49:20.829 - writing additional supporting pages? 00:49:22.880 --> 00:49:26.719 - Let's talk about that for our final four minutes. 'cause this 00:49:26.719 --> 00:49:29.162 - is really cool. This is this is. 00:49:30.500 --> 00:49:34.244 - Gonna fix the crap. That's a big how do I write new content 00:49:34.244 --> 00:49:35.396 - without writing new content? 00:49:43.950 --> 00:49:45.294 - Watch and learn. You're going to 00:49:45.294 --> 00:49:47.910 - love me for this. OK, if I do a 00:49:47.910 --> 00:49:50.270 - Site Colon. Www dot. 00:49:51.050 --> 00:49:55.495 - Clarity-ventures.com space dynamics GP E Commerce platform 00:49:55.495 --> 00:49:59.305 - what does that command do, Sam? 00:50:01.530 --> 00:50:02.570 - I actually don't know. 00:50:05.300 --> 00:50:11.060 - Patrick is such as a specific class site for the keywords that 00:50:11.060 --> 00:50:16.340 - you're entering exactly. So I'm telling Google I want you to 00:50:16.340 --> 00:50:19.220 - search this site www.clarityventures.com for the 00:50:19.220 --> 00:50:24.020 - most relevant pages that talk about dynamics, GP, E, Commerce 00:50:24.020 --> 00:50:27.230 - platform. Ah, this is kinda cool. 00:50:28.710 --> 00:50:31.076 - Dynamics GP, so clarity, clarity, clarity, clarity, 00:50:31.076 --> 00:50:33.442 - clarity, clarity, clarity, clarity, clarity, clarity, look 00:50:33.442 --> 00:50:37.160 - at all these pages will guess what my champion is probably 00:50:37.160 --> 00:50:40.878 - amongst this, but look how many bloody pages our website has 00:50:40.878 --> 00:50:43.920 - until we finally get down here and now, it's. 00:50:44.650 --> 00:50:50.370 - We're on Casper and partner point and COPD and ild capterra 00:50:50.370 --> 00:50:56.090 - right? We've got some other ranking sites that talk about us 00:50:56.090 --> 00:51:00.770 - but at least we've got 123456789, ten, eleven, 1213, 00:51:00.770 --> 00:51:05.450 - fourteen 1516, seventeen 1819, twenty 2120, two 2320, four 00:51:05.450 --> 00:51:11.690 - 2520, six 2728. I've got 28 of these. 68 results are physical 00:51:11.690 --> 00:51:14.290 - pages on our website that 00:51:14.290 --> 00:51:19.614 - Google. Themes relevant to dynamics GP ecommerce platform 00:51:19.614 --> 00:51:24.445 - so. Our hope obviously is one of those is the champion right? 00:51:25.100 --> 00:51:27.890 - How about the other 27 pages? What are those? 00:51:29.960 --> 00:51:32.976 - Supporting pages potential supporting pages. We don't know 00:51:32.976 --> 00:51:37.123 - that they are. We know that Google thinks those pages are 00:51:37.123 --> 00:51:40.516 - related to dynamics, GP, Commerce, but that doesn't mean 00:51:40.516 --> 00:51:44.663 - Rana Riley ever optimized those pages or linked those pages back 00:51:44.663 --> 00:51:46.548 - to promote the champion, right? 00:51:47.650 --> 00:51:51.732 - So now Riley could go take these other 27 links, visit the page 00:51:51.732 --> 00:51:54.872 - and very quickly make a determination. Oh this page is 00:51:54.872 --> 00:51:59.268 - crap. We should. We should fix this page up. All we have to do 00:51:59.268 --> 00:52:03.350 - is spend 20 minutes and add a couple of graphics, put the four 00:52:03.350 --> 00:52:07.432 - links in and this is a page that Google thinks is related to 00:52:07.432 --> 00:52:11.200 - dynamics GP and in 20 minutes we could make this page ace 00:52:11.200 --> 00:52:12.770 - supporting page viable to help 00:52:12.770 --> 00:52:17.356 - promote the champion. And instead of 345 hours paid a 00:52:17.356 --> 00:52:22.012 - bunch of money, we literally spent 20 minutes and made one of 00:52:22.012 --> 00:52:25.504 - those old ship pages on our website awesome again. 00:52:29.300 --> 00:52:35.860 - Right and pretty cool, right? Yeah, so this is my. 00:52:36.990 --> 00:52:38.590 - Where was I on step? 00:52:40.450 --> 00:52:41.578 - We go down here. 00:52:43.980 --> 00:52:45.530 - Step 6. 00:52:48.330 --> 00:52:51.520 - Go see if you've got. 00:52:53.990 --> 00:53:00.582 - Relevant pages on your site that can be 00:53:00.582 --> 00:53:04.702 - easily converted into supporting pages. 00:53:06.070 --> 00:53:09.840 - Well, good grief. I just found 27 pages. I would 00:53:09.840 --> 00:53:13.233 - imagine ten of those pages are already supporting pages, 00:53:13.233 --> 00:53:17.757 - but I found another 16 or 17 pages that Riley could spend 00:53:17.757 --> 00:53:21.527 - 15 or 20 minutes an easily convert into supporting pages 00:53:21.527 --> 00:53:22.658 - for that champion. 00:53:24.230 --> 00:53:27.366 - And I did it on a simple search and it took me 30 seconds. 00:53:29.290 --> 00:53:33.274 - Right, so this is the one that we don't do well. Clarity 00:53:33.274 --> 00:53:37.258 - doesn't do this for crap. We're so busy because we've got this 00:53:37.258 --> 00:53:40.578 - strategy where we're supposed to generate 120 new articles a 00:53:40.578 --> 00:53:43.898 - month that Riley is just frantically as fast as possible, 00:53:43.898 --> 00:53:47.218 - with Chris looking for content looking for topics, looking for 00:53:47.218 --> 00:53:49.542 - ways to figure out what the heck 00:53:49.542 --> 00:53:54.340 - to write about. Meanwhile I have 2000 pages that are crap that 00:53:54.340 --> 00:53:57.840 - are already on our website that Google already has indexed. 00:53:57.840 --> 00:54:01.690 - Google has already said is relevant to my topic that could 00:54:01.690 --> 00:54:05.190 - very easily be converted in about a tenth the time. 00:54:05.780 --> 00:54:09.637 - Into good supporting articles within those 120. 00:54:12.440 --> 00:54:12.840 - Right? 00:54:15.050 --> 00:54:18.989 - So this is a strategy that we don't do well. This is something 00:54:18.989 --> 00:54:22.322 - we've wanted to. We've certainly talked about it. Riley and I 00:54:22.322 --> 00:54:25.655 - talked about this actually today and we talked about it yesterday 00:54:25.655 --> 00:54:28.685 - 'cause this is something that Jerry and I've talked about 00:54:28.685 --> 00:54:31.715 - numerous times. Jerry's come back and said, Hey, for every 00:54:31.715 --> 00:54:33.533 - all the content you generate you 00:54:33.533 --> 00:54:37.480 - should spend. A third of your time, going back and fixing old 00:54:37.480 --> 00:54:40.439 - crap content 2/3 of your time generating new content, so this 00:54:40.439 --> 00:54:43.398 - should be a part of our strategy. It's not, but I'm 00:54:43.398 --> 00:54:46.626 - giving you guys ideas because a lot of times when you're looking 00:54:46.626 --> 00:54:50.123 - for topics and you don't have a lot of hours and you're trying 00:54:50.123 --> 00:54:53.889 - to catch up, well, I can give you 10 or 20 articles to do 00:54:53.889 --> 00:54:56.848 - really quickly and you don't have to write him from scratch 00:54:56.848 --> 00:55:00.345 - because I guarantee we have a lot of pages on our website that 00:55:00.345 --> 00:55:03.108 - are. C plus work. 00:55:03.780 --> 00:55:06.780 - So within 20 or 30 minutes apiece, we could turn those into 00:55:06.780 --> 00:55:09.030 - a B plus or an A minus with 1520 00:55:09.030 --> 00:55:14.153 - minutes of cleanup. Right, but somebody has to do this step 6. 00:55:14.153 --> 00:55:18.520 - Somebody has to do the research for those keywords. Somebody has 00:55:18.520 --> 00:55:23.681 - to go find and then somebody has to do this. Somebody's gotta go 00:55:23.681 --> 00:55:27.254 - back and go OK, open, open, open, open, open. 00:55:28.060 --> 00:55:32.376 - Open open, I'm just gonna do like the first 10 open open open 00:55:32.376 --> 00:55:37.356 - open. Alright so I open them all up somebody has to go and I can 00:55:37.356 --> 00:55:41.340 - say OK that's an article that looks like **** look at this 00:55:41.340 --> 00:55:45.324 - graphic this is obviously a page that I haven't touched. It looks 00:55:45.324 --> 00:55:48.976 - like crap here is a perfect option there are. Here's our 00:55:48.976 --> 00:55:51.964 - clients I don't care about that anchor text. Ecommerce 00:55:51.964 --> 00:55:55.284 - integration. OK fine, but it's about Microsoft Dynamics GP key. 00:55:55.284 --> 00:55:58.604 - Is that even an E Commerce integration? No, that's freaking 00:55:58.604 --> 00:56:02.527 - URL. It goes to the ecommerce catalog so even the anchor text 00:56:02.527 --> 00:56:06.648 - links in here so easily within 15 minutes Riley or I could go 00:56:06.648 --> 00:56:10.452 - fix this graphic so it looks nice. Had the title in here 00:56:10.452 --> 00:56:13.939 - nicely and go back to the dynamics GP E Commerce champion, 00:56:13.939 --> 00:56:17.426 - grab the four keywords, rewrite a couple areas of text, link 00:56:17.426 --> 00:56:20.913 - those for keywords to the champion and boom. Not only does 00:56:20.913 --> 00:56:24.717 - this article look nice, but now it links to the champion and 00:56:24.717 --> 00:56:27.887 - promotes the champion. There's one. Now let's look at two 00:56:27.887 --> 00:56:29.155 - dynamics GP commerz this. 00:56:29.270 --> 00:56:32.328 - Is the champion so happy news? The champion ranked #2 in 00:56:32.328 --> 00:56:35.386 - Google, which is awesome. This one is really bad news because 00:56:35.386 --> 00:56:38.444 - if somebody searches for damage to be converse, look what the 00:56:38.444 --> 00:56:41.224 - hell Google serving them up. Look how bad we look. 00:56:42.020 --> 00:56:44.984 - And this is what Google serves up as are most relevant content 00:56:44.984 --> 00:56:46.713 - for this. It's a piece of ****. 00:56:46.713 --> 00:56:50.690 - Sorry, it just is. This is the champion that were supposed to 00:56:50.690 --> 00:56:54.890 - promote OK. This one nice page. This is one that I did I did 00:56:54.890 --> 00:56:58.490 - that or Riley did 'cause. These are the graphics that I've done. 00:56:58.490 --> 00:57:01.790 - I at least you can see here. Clarity, dynamics E Commerce 00:57:01.790 --> 00:57:04.790 - platform. At least this is pointing to the champion that's 00:57:04.790 --> 00:57:08.690 - pointing to the champion, so not bad. I'm going to give this one 00:57:08.690 --> 00:57:12.290 - a minus. It looks really good. The graphics are great, but it 00:57:12.290 --> 00:57:15.290 - only has two keywords linked instead of the four full 00:57:15.290 --> 00:57:17.990 - keywords, right? So we're missing two of our keyword 00:57:17.990 --> 00:57:19.190 - anchor text links. Otherwise 00:57:19.190 --> 00:57:23.641 - this is a. Solid 9 1/2 hour to 10. That's ******* page so I 00:57:23.641 --> 00:57:26.751 - might not touch that. 112 reasons to integrate with ammo. 00:57:26.751 --> 00:57:29.861 - This would be great. Oh wow, that looks like crap. 00:57:31.360 --> 00:57:32.836 - At least that links to the 00:57:32.836 --> 00:57:36.908 - champion, so that's good. The numbers look but look at this. 00:57:36.908 --> 00:57:41.380 - This text is different than this text. I don't know what the hell 00:57:41.380 --> 00:57:45.164 - is going on here that graphics ugly and isn't using our 00:57:45.164 --> 00:57:48.604 - styling. So here is another really good opportunity to go 00:57:48.604 --> 00:57:53.076 - back and fix and get another. Got two CTS at the bottom so 00:57:53.076 --> 00:57:57.204 - this one obviously hasn't been touched so great out of these 4 00:57:57.204 --> 00:57:59.956 - pages we've already found two great opportunities right? 00:57:59.956 --> 00:58:02.708 - Here's another article. This is properly spaced, linked, 00:58:02.708 --> 00:58:04.428 - appropriately, linked, appropriately. I remember 00:58:04.428 --> 00:58:05.460 - redoing this one. 00:58:05.530 --> 00:58:08.932 - Looks like I didn't get rid of a justify tag in there. I probably 00:58:08.932 --> 00:58:12.091 - didn't see this, so I'd have to go back. Take out the justified 00:58:12.091 --> 00:58:15.250 - tag so this doesn't look like crap, but other than that I can 00:58:15.250 --> 00:58:18.166 - see that this is an article and here's the other anchor text 00:58:18.166 --> 00:58:21.568 - link back to the champion, so this one was done by me and I 00:58:21.568 --> 00:58:24.484 - got three of the keywords linked over to the champion an I 00:58:24.484 --> 00:58:27.400 - touched it. I'd probably go back and fix this title, but other 00:58:27.400 --> 00:58:31.993 - Nat this ones great. Then we go look at another one. This one 00:58:31.993 --> 00:58:35.163 - graphic is touching. It's got two different titles that are 00:58:35.163 --> 00:58:38.650 - almost identical. At least there is a link to the champion. 00:58:39.920 --> 00:58:41.000 - 2 links to the. 00:58:42.690 --> 00:58:46.694 - Champion, so this ones let's say AB minus right? So it's if it's 00:58:46.694 --> 00:58:49.466 - not terrible, but definitely somebody comes and looks at 00:58:49.466 --> 00:58:52.854 - this. This doesn't look good right? So I'd probably spend 10 00:58:52.854 --> 00:58:56.550 - minutes cleaning that up, but you guys can kind of get the 00:58:56.550 --> 00:59:00.246 - idea here, like here. Same thing that needs to be cleaned up 00:59:00.246 --> 00:59:03.326 - right. This just looks like ****. This is terrible, right? 00:59:03.326 --> 00:59:07.638 - So we've got all this stuff. I mean, look at this. This text is 00:59:07.638 --> 00:59:10.718 - different, 1234 different fonts and spacing sizes in the course 00:59:10.718 --> 00:59:12.258 - of four paragraphs this is 00:59:12.258 --> 00:59:15.450 - terrible. Right, so this is the kind of stuff that I'm saying. 00:59:17.230 --> 00:59:20.922 - At 2000 pages of crap this is it and this is Google is 00:59:20.922 --> 00:59:24.046 - serving this stuff. This is what people see. This is the 00:59:24.046 --> 00:59:27.454 - first impression we put make on people when people go to a 00:59:27.454 --> 00:59:30.862 - search and Google serves these pages up so This is why I'm 00:59:30.862 --> 00:59:33.418 - hounding on cleaning up. So when you're looking for 00:59:33.418 --> 00:59:37.110 - topics, I think it's a great idea. If Riley is doing 20 new 00:59:37.110 --> 00:59:39.666 - pages on dynamics GP, Commerce, great, let's do. If 00:59:39.666 --> 00:59:40.518 - he needs 20. 00:59:42.410 --> 00:59:46.955 - Cause let's go do 15 net new and let's go grab the top five that 00:59:46.955 --> 00:59:51.197 - Google says or the top five but need help and let's go back and 00:59:51.197 --> 00:59:55.296 - clean those up. And then overtime over the next year or 00:59:55.296 --> 00:59:59.417 - two out of those 2000 pages, the top 1000 that Google serve up 00:59:59.417 --> 01:00:02.692 - are going to. It cleaned up and fixed and the first impression 01:00:02.692 --> 01:00:05.420 - we're going to make on people when they start doing our 01:00:05.420 --> 01:00:09.570 - searches. They're going to be good, right? And if we get all 01:00:09.570 --> 01:00:12.870 - the anchor text links in there, they're going to promote our 01:00:12.870 --> 01:00:16.470 - champion, so we're going to get all the benefit of a supporting 01:00:16.470 --> 01:00:19.470 - page, and we already have the benefit of ranking well, 01:00:19.470 --> 01:00:22.470 - because Google already has this indexed and is already ranked 01:00:22.470 --> 01:00:25.770 - this page relevant to this keyword already, so this is a 01:00:25.770 --> 01:00:29.070 - jump start, so I actually think these articles are better than 01:00:29.070 --> 01:00:31.470 - that. New articles, because Google's already given this 01:00:31.470 --> 01:00:34.470 - credit form in Google already thinks that these are relevant 01:00:34.470 --> 01:00:35.370 - to our keyword. 01:00:36.480 --> 01:00:37.568 - Is this making sense? 01:00:39.040 --> 01:00:43.670 - Yeah, he ran. Are these just like old outdated artists?
- Go see if you’ve got relevant pages on your site that can be easily converted into supporting pages