| Topic | Presenter | Summary | Duration |
| ---------------------------- | --------- | ---------------------------------------------------------------------------------------------- | -------- |
| FAQ Schema Creation Training | Ron H. | This video is from a Marketing Training Session where Ron covers FAQ Schema Creation Training. | 1:05:40 |WEBVTT00:00:07.050 --> 00:00:08.450 Alright, so yes, unfortunately00:00:08.450 --> 00:00:10.830 our websites a little mucked up so00:00:10.830 --> 00:00:12.590 I might have to log into the US00:00:12.590 --> 00:00:14.509 site and hopefully I can see that,00:00:14.510 --> 00:00:16.718 but I've got my FA cues right here00:00:16.718 --> 00:00:18.955 so I'll pull this right here so I00:00:18.955 --> 00:00:21.550 can get to that window too, and then00:00:21.550 --> 00:00:25.170 let's see if we can go back to the US.00:00:25.170 --> 00:00:27.538 Uhm Clarity venture site.00:00:31.740 --> 00:00:32.905 Alright, let's see if we00:00:32.905 --> 00:00:34.070 can log into this one.00:00:36.990 --> 00:00:38.940 Yeah, now we should be able00:00:38.940 --> 00:00:41.519 to do our. Fun and fancy.00:00:49.550 --> 00:00:51.539 OK, so I'm going to the bottom and going00:00:51.539 --> 00:00:53.514 to the dotnetnuke page because that happens00:00:53.514 --> 00:00:55.730 to be one that I know it's on here.00:00:55.730 --> 00:00:57.594 I can edit that page so I'm gonna00:00:57.594 --> 00:00:59.178 come click on the pencil twice,00:00:59.180 --> 00:01:01.526 which locks us into edit mode.00:01:01.530 --> 00:01:03.519 So I don't have to redo this 100 times.00:01:03.520 --> 00:01:05.053 I'm going to come all the way00:01:05.053 --> 00:01:06.388 down here to the FA cues.00:01:06.390 --> 00:01:09.207 I'm going to open up to edit this content.00:01:09.210 --> 00:01:12.658 Source full screen control00:01:12.658 --> 00:01:17.830 a control C pop over here.00:01:17.830 --> 00:01:22.539 And let me go to the FA Q I'm going to go00:01:22.539 --> 00:01:26.235 to the DNN one open with sublime text.00:01:26.240 --> 00:01:28.130 So you guys can kind of see the difference.00:01:32.480 --> 00:01:37.710 Where is there we go? So here we are.00:01:37.710 --> 00:01:39.872 No, I already have it. It's right here.00:01:39.872 --> 00:01:42.636 I figured I was going to be smart00:01:42.636 --> 00:01:45.545 and I had already done it, so I was.00:01:45.545 --> 00:01:47.930 So what I did and this is exactly00:01:47.930 --> 00:01:50.216 what is going to show you,00:01:50.220 --> 00:01:52.820 and it's literally how I did it already.00:01:52.820 --> 00:01:55.074 The only difference is on this one.00:01:55.080 --> 00:01:57.030 You can see behind me here.00:01:57.030 --> 00:01:59.614 I had to grab all of this accordion,00:01:59.620 --> 00:02:01.558 so here's the section right here.00:02:01.560 --> 00:02:03.510 So all of this right here.00:02:03.510 --> 00:02:05.771 Basically what I did was we were00:02:05.771 --> 00:02:08.050 having so many problems with DNN00:02:08.050 --> 00:02:10.522 that I couldn't get anything styled.00:02:10.530 --> 00:02:11.926 Or to work properly.00:02:11.926 --> 00:02:15.330 So what I did was I turned around.00:02:15.330 --> 00:02:17.730 We got the other window DNN.00:02:17.730 --> 00:02:20.930 Here's my DNN window, and I said fine.00:02:20.930 --> 00:02:24.930 If I can't use the CSS file on the website,00:02:24.930 --> 00:02:27.538 I will go out and research and I00:02:27.538 --> 00:02:30.564 will find a standalone jQuery FA Q00:02:30.564 --> 00:02:33.330 controller that is lightweight and fast.00:02:33.330 --> 00:02:35.242 So I literally Googled,00:02:35.242 --> 00:02:37.154 you know fastest lightweight00:02:37.154 --> 00:02:39.575 jQuery accordions and I found 25
00:02:39.575 --> 00:02:41.320 different ones and I evaluated.00:02:41.320 --> 00:02:44.470 And this was the lightest one that I found.00:02:44.470 --> 00:02:47.055 So I literally took this00:02:47.055 --> 00:02:49.123 script section right here.00:02:49.130 --> 00:02:52.748 Right this style through script I00:02:52.748 --> 00:02:57.054 grabbed that and I popped that onto00:02:57.054 --> 00:03:01.191 the page in the window along with.00:03:01.200 --> 00:03:02.940 My.00:03:02.940 --> 00:03:05.844 Questions so before I started I went up00:03:05.844 --> 00:03:08.764 here for the FA Q and I said alright,00:03:08.770 --> 00:03:10.828 let's go start our FA Q.00:03:10.830 --> 00:03:13.917 So I went out and tried to Google things.00:03:13.920 --> 00:03:15.966 Now Steven, you've done this before.00:03:15.970 --> 00:03:18.084 How would I find out how and00:03:18.084 --> 00:03:20.428 what to write the question about?00:03:20.430 --> 00:03:22.635 Where would you start if I told00:03:22.635 --> 00:03:25.118 you I've got a an auction page00:03:25.118 --> 00:03:26.948 where brand new to auctions?00:03:26.950 --> 00:03:29.134 I want you to go build out00:03:29.134 --> 00:03:31.409 the FA Q schema for it.00:03:31.410 --> 00:03:33.888 Where would you even start to get?00:03:33.890 --> 00:03:36.206 Ideas on what would be the00:03:36.206 --> 00:03:37.750 best questions to ask?00:03:37.750 --> 00:03:37.985 Uhm,00:03:37.985 --> 00:03:40.526 I am a big fan of eight refs and would00:03:40.526 --> 00:03:43.358 probably go there and hit their like coming.00:03:43.360 --> 00:03:44.540 We asked questions button00:03:44.540 --> 00:03:45.720 or whatever that is.00:03:45.720 --> 00:03:47.799 I would go straight to HR FS and I00:03:47.799 --> 00:03:50.245 would go to that button and I would00:03:50.245 --> 00:03:52.209 start doing traditional keyword research.00:03:52.210 --> 00:03:54.570 That is exactly what I would do exactly.00:03:54.570 --> 00:03:55.746 What you just said.00:03:55.746 --> 00:03:56.040 Bueno.00:03:56.040 --> 00:03:57.220 A plus for effort.00:03:57.220 --> 00:03:58.400 Does everybody understand what00:03:58.400 --> 00:03:59.290 that looks like?00:03:59.290 --> 00:04:00.994 Does anybody want to go through00:04:00.994 --> 00:04:03.119 that and see what that looks like?00:04:05.180 --> 00:04:07.404 Versus I mean, I was going to spend00:04:07.404 --> 00:04:09.259 more time here on the FA cues,00:04:09.260 --> 00:04:10.575 but if the most important00:04:10.575 --> 00:04:12.250 thing to do the FA cues,00:04:12.250 --> 00:04:14.426 once you have the format is figuring out00:04:14.426 --> 00:04:16.876 how to find out which FA cues to write.00:04:16.880 --> 00:04:18.542 If that's more important than let's00:04:18.542 --> 00:04:20.424 change our agenda a little bit and00:04:20.424 --> 00:04:22.111 let's go research a little bit of00:04:22.169 --> 00:04:23.604 that so everybody is comfortable00:04:23.604 --> 00:04:25.582 figuring out how to find the best00:04:25.582 --> 00:04:29.340 things to write FA cues about, right?00:04:29.340 --> 00:04:30.110 Comments.00:04:36.720 --> 00:04:39.654 Can we go a little further down the rabbit00:04:39.654 --> 00:04:42.205 hole with the the code a little bit?00:04:42.210 --> 00:04:44.148 Just making sure that we know00:04:44.148 --> 00:04:45.440 where to put everything.00:04:45.440 --> 00:04:46.736 Yep, let's do that.00:04:46.736 --> 00:04:48.675 Alright, so you basically have a00:04:48.675 --> 00:04:50.290 couple different areas of code.00:04:50.290 --> 00:04:56.540 If I go back here. What is?00:04:56.540 --> 00:04:59.710 And how did I get?00:04:59.710 --> 00:05:01.898 These questions right here.00:05:05.350 --> 00:05:07.918 How did I get these on the page00:05:07.918 --> 00:05:10.181 and what am I looking at? Aaron,00:05:10.181 --> 00:05:11.938 what am I looking at right here?00:05:14.570 --> 00:05:20.510 The. Uhm? Uh, they are thank yous.00:05:20.510 --> 00:05:22.960 Yeah what am I looking at here00:05:22.960 --> 00:05:25.758 and how did I put these FA cues?00:05:25.760 --> 00:05:27.510 'cause I wrote these right?00:05:27.510 --> 00:05:29.960 I wrote this text and these links.00:05:29.960 --> 00:05:32.305 I put them in here so I00:05:32.305 --> 00:05:34.860 wanted to put him on the page.00:05:34.860 --> 00:05:37.326 How did I get him on the page you00:05:37.326 --> 00:05:39.804 just inserted the HTML within this00:05:39.804 --> 00:05:41.860 text HTML content pane, correct?00:05:41.860 --> 00:05:44.660 So I had a content pain right here.00:05:44.660 --> 00:05:47.330 I clicked here I said add00:05:47.330 --> 00:05:49.110 module clicked on HTML.00:05:49.110 --> 00:05:52.400 I dumped that HTML module.00:05:52.400 --> 00:05:53.945 Right here, right?00:05:53.945 --> 00:05:57.035 And then went over highlighted here,00:05:57.040 --> 00:06:00.052 edited the content and then here00:06:00.052 --> 00:06:03.698 are my FA Q's in here right?00:06:03.700 --> 00:06:06.196 Now, in order to style the FA cues,00:06:06.200 --> 00:06:08.711 this is kind of what I was trying to00:06:08.711 --> 00:06:11.412 go 'cause I put the FA cues in there00:06:11.412 --> 00:06:14.655 and the FA cues weren't in an accordion air.00:06:14.660 --> 00:06:17.900 And why were they not in an accordion?00:06:17.900 --> 00:06:20.708 What did I just do that would have failed00:06:20.708 --> 00:06:23.656 to put them in a functioning accordion?00:06:23.660 --> 00:06:26.166 I don't think he had the script.00:06:26.170 --> 00:06:28.318 He didn't have the script in00:06:28.318 --> 00:06:30.819 there in the first place of why,00:06:30.820 --> 00:06:32.968 and that's why it wasn't exactly.00:06:32.970 --> 00:06:35.434 There was no script because I put00:06:35.434 --> 00:06:37.979 a text HTML module in the box,00:06:37.980 --> 00:06:40.171 not an accordion module in the box00:06:40.171 --> 00:06:42.280 'cause there are accordion modules.00:06:42.280 --> 00:06:43.892 Unfortunately those accordion modules00:06:43.892 --> 00:06:46.310 were broken because of the JavaScript00:06:46.369 --> 00:06:48.357 errors we were having on the website,00:06:48.360 --> 00:06:51.456 so that's why I went out and did the00:06:51.456 --> 00:06:54.625 research to find a lightweight jQuery script.00:06:54.630 --> 00:06:57.438 So that I could have my own standalone00:06:57.438 --> 00:06:59.804 accordion that I could copy and paste00:06:59.804 --> 00:07:02.036 anywhere on the website I wanted in00:07:02.036 --> 00:07:04.643 any pain in any shape or form and it00:07:04.643 --> 00:07:07.550 just needed to be pasted into an HTML module,00:07:07.550 --> 00:07:07.885 right?00:07:07.885 --> 00:07:09.895 I just want everybody to understand00:07:09.895 --> 00:07:12.756 why I did what I did and it was00:07:12.756 --> 00:07:14.656 literally because of the errors we00:07:14.656 --> 00:07:16.917 were having on the website and the00:07:16.917 --> 00:07:18.860 sheer numbers of different DNN modules,00:07:18.860 --> 00:07:19.502 custom modules,00:07:19.502 --> 00:07:20.786 clarity modules in JavaScript.00:07:20.790 --> 00:07:22.854 Every time somebody would update the00:07:22.854 --> 00:07:25.109 JavaScript or do something it would break.00:07:25.110 --> 00:07:27.084 The accordion that would break our stuff00:07:27.084 --> 00:07:29.217 and I didn't want my stuff to break,00:07:29.220 --> 00:07:31.960 so I said I know I typically don't do this,00:07:31.960 --> 00:07:33.824 but what I'm going to do is I'm00:07:33.824 --> 00:07:36.562 going to go out and try to find a00:07:36.562 --> 00:07:37.831 lightweight accordion control and00:07:37.831 --> 00:07:39.903 then when I add my HTML module here,00:07:39.910 --> 00:07:42.726 which is what I did when I go00:07:42.726 --> 00:07:45.589 to the source and scroll up.00:07:45.590 --> 00:07:47.786 Again, that's what this here is.00:07:47.790 --> 00:07:49.294 My accordion script, right?00:07:49.294 --> 00:07:51.957 Here's my JavaScript and this is an00:07:51.957 --> 00:07:54.365 active item and here's my accordion item,00:07:54.370 --> 00:07:54.796 right?00:07:54.796 --> 00:07:58.630 And here is my styling of said script so00:07:58.721 --> 00:08:02.708 it starts with a script open and closed tag.00:08:02.710 --> 00:08:04.338 That's what these are.00:08:04.338 --> 00:08:07.991 Then it goes to a style open tag all00:08:07.991 --> 00:08:11.040 the way down to a style close tag.00:08:11.040 --> 00:08:14.613 And now here are my questions from here down.00:08:16.800 --> 00:08:18.635 From this section down here00:08:18.635 --> 00:08:20.470 are all my questions right.00:08:20.470 --> 00:08:23.764 So when I go into my little HTML files,00:08:23.770 --> 00:08:25.610 that's what this stuff is.00:08:25.610 --> 00:08:27.438 It's my questions, right?00:08:27.438 --> 00:08:30.180 So now all my questions are.00:08:30.180 --> 00:08:31.410 Right here, here's my section.00:08:31.410 --> 00:08:33.118 So now I have an A name.00:08:33.120 --> 00:08:34.864 What is in a name and why do00:08:34.864 --> 00:08:36.800 I have this a name thing here.00:08:36.800 --> 00:08:38.760 Is this what you wanted to go through?00:08:38.760 --> 00:08:40.496 Steve and you want to see the code00:08:40.496 --> 00:08:42.428 and see what's actually in the code?00:08:42.430 --> 00:08:44.201 'cause I did some funky stuff in00:08:44.201 --> 00:08:46.476 here on the page and I want to show00:08:46.476 --> 00:08:48.307 you and teach kind of what it is,00:08:48.310 --> 00:08:50.515 but you can see this is different than this.00:08:50.520 --> 00:08:52.098 So somebody took my off this00:08:52.098 --> 00:08:54.252 page but I had in my code I had00:08:54.252 --> 00:08:55.660 an A name FA cues here.00:08:57.730 --> 00:09:00.045 But before basically you can00:09:00.045 --> 00:09:03.010 see this A tag closed A tag.00:09:03.010 --> 00:09:06.530 I had this H2 enclosed H2 called nvocc.00:09:06.530 --> 00:09:09.920 I had this line right here.00:09:09.920 --> 00:09:12.853 This open and closed HT with DNA00:09:12.853 --> 00:09:16.648 cues I had that wrapped in an A tag.00:09:16.650 --> 00:09:18.710 What is an A tag?00:09:18.710 --> 00:09:20.018 Typically by definition.00:09:26.240 --> 00:09:27.484 It's a link, right?00:09:27.484 --> 00:09:29.350 'cause I have an AHF tag.00:09:29.350 --> 00:09:31.586 I haven't a name tag, so basically00:09:31.586 --> 00:09:33.952 what I had originally done on this00:09:33.952 --> 00:09:36.499 page was at the very top of this page.00:09:36.500 --> 00:09:38.366 I had put a link somewhere.00:09:38.370 --> 00:09:39.518 Let me look here.00:09:39.518 --> 00:09:41.644 I think right under here I think00:09:41.644 --> 00:09:43.654 somebody ripped it out put oh,00:09:43.660 --> 00:09:45.865 right here you can jump directly to00:09:45.865 --> 00:09:48.517 the DNF Ecus and resources and you see00:09:48.517 --> 00:09:50.841 that link right there at the bottom00:09:50.841 --> 00:09:53.305 of the page it says this page pound.00:09:53.310 --> 00:09:56.640 FA Ques will pound FA Q is going to look00:09:56.726 --> 00:09:59.519 for and a name reference called Fake00:09:59.519 --> 00:10:03.138 News on the page and if I click on that.00:10:03.140 --> 00:10:05.080 It jumped.00:10:05.080 --> 00:10:07.296 So this is now it was right here,00:10:07.300 --> 00:10:08.962 so it's a little off based00:10:08.962 --> 00:10:10.070 on what somebody did,00:10:10.070 --> 00:10:11.174 but it theoretically should00:10:11.174 --> 00:10:12.278 have jumped right here.00:10:12.280 --> 00:10:13.966 So what happened was somebody took00:10:13.966 --> 00:10:16.436 my a name out and put it right here.00:10:16.440 --> 00:10:18.096 So now by a name references00:10:18.096 --> 00:10:18.924 up here somewhere,00:10:18.930 --> 00:10:20.970 you could say that it was removed so00:10:20.970 --> 00:10:22.810 it jumped right here in the middle00:10:22.810 --> 00:10:24.776 of all these links it should have00:10:24.776 --> 00:10:26.684 jumped and landed like right here.00:10:26.690 --> 00:10:28.573 So people want to click on that00:10:28.573 --> 00:10:30.278 jumps right to here and that's00:10:30.278 --> 00:10:31.668 why I wrapped this H2.00:10:31.670 --> 00:10:33.326 So when somebody clicked on it,00:10:33.330 --> 00:10:35.666 it brought that H2 right to the top.00:10:35.670 --> 00:10:37.924 The page so it used to work.00:10:37.930 --> 00:10:40.184 Somebody went in and changed my link,00:10:40.190 --> 00:10:42.248 but I'm showing you what my code00:10:42.248 --> 00:10:44.707 did and what my code typically does,00:10:44.710 --> 00:10:47.374 so I wrapped it because this is a00:10:47.374 --> 00:10:49.557 really super tall page so I said,00:10:49.560 --> 00:10:49.868 hey,00:10:49.868 --> 00:10:51.716 if you want to jump directly00:10:51.716 --> 00:10:53.760 to the DNF aqs click here.00:10:53.760 --> 00:10:56.990 They click and it was an link to pound fux.00:10:56.990 --> 00:10:58.600 You can see up here.00:10:58.600 --> 00:11:00.538 That's what the actual link is.00:11:00.540 --> 00:11:02.478 Pound FA cues pound FA cues,00:11:02.480 --> 00:11:04.478 looks for and a name reference00:11:04.478 --> 00:11:06.140 called FA cues which was.00:11:06.140 --> 00:11:07.540 In my code right here,00:11:07.540 --> 00:11:09.780 here's my a name reference equals FA cues,00:11:09.780 --> 00:11:12.004 and then it would have jumped down and00:11:12.004 --> 00:11:14.077 put this H2 that's wrapped within that00:11:14.077 --> 00:11:16.779 A tag right here at the top of the page,00:11:16.780 --> 00:11:18.544 and it literally would have jumped00:11:18.544 --> 00:11:20.790 him right to the bottom of the page00:11:20.790 --> 00:11:22.660 so they could read the FA cues.00:11:22.660 --> 00:11:24.900 So I wrapped it as you can see.00:11:24.900 --> 00:11:26.860 Obviously in my code, somebody unwrapped it.00:11:26.860 --> 00:11:27.700 Don't know why.00:11:27.700 --> 00:11:28.540 Don't know how,00:11:28.540 --> 00:11:29.644 but that's what happened,00:11:29.644 --> 00:11:32.457 but I want to show you the code that's OK,00:11:32.460 --> 00:11:33.020 I promise.00:11:35.430 --> 00:11:38.965 Now what is this section wrapper doing?00:11:38.970 --> 00:11:41.730 'cause I have this a name00:11:41.730 --> 00:11:45.029 H2 wrapped in a section tag.00:11:45.030 --> 00:11:48.460 What is this section tag?00:11:48.460 --> 00:11:50.782 And why do I have a00:11:50.782 --> 00:11:52.330 separate section code here?00:11:52.330 --> 00:11:53.435 Steven, since you wanted to00:11:53.435 --> 00:11:55.030 go into the end of the code,00:11:55.030 --> 00:11:56.605 let's pick on you for a minute.00:11:56.610 --> 00:11:58.410 I don't expect you to know all these.00:11:58.410 --> 00:12:00.210 I'm going to teach you all right now,00:12:00.210 --> 00:12:00.882 so hopefully yeah,00:12:00.882 --> 00:12:01.778 we're recording this good.00:12:04.700 --> 00:12:07.038 So to start something I have my00:12:07.038 --> 00:12:09.538 section open tag and then you can00:12:09.538 --> 00:12:11.668 hear it's forward Slash section to00:12:11.744 --> 00:12:14.010 close that right? So anything here.00:12:16.130 --> 00:12:18.450 Or anything inside this section.00:12:18.450 --> 00:12:22.154 Tag ends with the closing of the section,00:12:22.160 --> 00:12:25.553 so I have a section and I put in00:12:25.553 --> 00:12:29.587 a bootstrap class that says PB 10.00:12:29.590 --> 00:12:31.910 What is PB 10 again?00:12:34.760 --> 00:12:38.740 Peanut butter it is yes ten sandwiches.00:12:38.740 --> 00:12:41.155 A peanut butter that stands00:12:41.155 --> 00:12:43.570 for padding on the bottom.00:12:43.570 --> 00:12:46.498 10 widgets, whatever the measurement is.00:12:46.500 --> 00:12:49.490 So if I kind of look over here to the left,00:12:49.490 --> 00:12:51.394 you can see here's my DNN title.00:12:51.400 --> 00:12:54.109 And then here's some spacing right here.00:12:54.110 --> 00:12:57.090 Guess what that spacing equals?00:12:57.090 --> 00:12:59.445 Ten widgets of padding on00:12:59.445 --> 00:13:01.329 the bottom according to.00:13:01.330 --> 00:13:04.526 Bootstrap OK so I just said hey,00:13:04.530 --> 00:13:06.259 I'm going to create a section because00:13:06.259 --> 00:13:08.480 I want to be able to have this title,00:13:08.480 --> 00:13:09.938 but I want to have some00:13:09.938 --> 00:13:11.200 space on the bottom now.00:13:11.200 --> 00:13:13.420 I could have gone to this H2 and put a00:13:13.486 --> 00:13:15.889 little space on the bottom of it as well,00:13:15.890 --> 00:13:17.506 but I was trying to be really clean00:13:17.506 --> 00:13:19.447 and I didn't want the H2 class to00:13:19.447 --> 00:13:21.046 get overwritten in the CSS file00:13:21.046 --> 00:13:22.732 which it commonly can't write 'cause00:13:22.732 --> 00:13:24.292 Aaron could have gone and said,00:13:24.292 --> 00:13:24.788 oh Chris,00:13:24.790 --> 00:13:26.596 wants to change all of the Hughes00:13:26.596 --> 00:13:28.345 on the entire website to blue so00:13:28.345 --> 00:13:30.267 he's going to go in and change the00:13:30.267 --> 00:13:32.195 H2 class and he's going to put an00:13:32.200 --> 00:13:34.304 important tag on it which is going to.00:13:34.310 --> 00:13:35.910 Override all of the classes,00:13:35.910 --> 00:13:36.906 everybody else push.00:13:36.906 --> 00:13:39.230 It puts on there and it would00:13:39.301 --> 00:13:41.029 have messed up my FA cues.00:13:41.030 --> 00:13:43.193 And remember I just put this code00:13:43.193 --> 00:13:45.446 up above here to make my accordion00:13:45.446 --> 00:13:48.052 stand alone and I wanted it to look00:13:48.052 --> 00:13:49.984 perfect and I didn't want anything00:13:49.984 --> 00:13:52.325 on the website to mess with my00:13:52.325 --> 00:13:54.020 accordion since it was standalone00:13:54.088 --> 00:13:56.040 so I went ahead and said I'm not00:13:56.040 --> 00:13:58.771 going to rely on this H2 tag not00:13:58.771 --> 00:13:59.860 potentially being overwritten00:13:59.860 --> 00:14:02.102 because if they want to change all00:14:02.102 --> 00:14:04.518 of the H2 titles to Orange then.00:14:04.520 --> 00:14:06.776 They can do that and my DNA thank00:14:06.776 --> 00:14:08.889 yous will change to orange with00:14:08.889 --> 00:14:10.744 everything else on the pages,00:14:10.750 --> 00:14:13.324 but it's not going to mess up my other00:14:13.324 --> 00:14:15.705 stuff because I went ahead and wrapped00:14:15.705 --> 00:14:18.620 this title inside a section and my section.00:14:18.620 --> 00:14:20.588 I said I want some additional00:14:20.588 --> 00:14:21.900 padding on the bottom,00:14:21.900 --> 00:14:23.986 so I've got some space between the00:14:23.986 --> 00:14:26.497 DNN FA cues and the first accordion.00:14:26.500 --> 00:14:26.826 OK,00:14:26.826 --> 00:14:28.456 so that's all I did.00:14:28.460 --> 00:14:30.756 Then I turned around and said OK,00:14:30.760 --> 00:14:33.308 so now I want to do another00:14:33.308 --> 00:14:35.150 section and that section.00:14:35.150 --> 00:14:35.520 Brooke.00:14:35.520 --> 00:14:37.740 How did I start this section?00:14:37.740 --> 00:14:38.840 What was the first thing00:14:38.840 --> 00:14:39.940 I put in the section?00:14:42.670 --> 00:14:46.380 Section tag. Yes. What does the class?00:14:46.380 --> 00:14:48.530 What does this mean right00:14:48.530 --> 00:14:50.250 here for this section?00:14:50.250 --> 00:14:51.666 Padding bottom five exactly,00:14:51.666 --> 00:14:55.201 so I went ahead and said I'm going to put a00:14:55.201 --> 00:14:57.946 title here and I want the padding to be 5.00:14:57.950 --> 00:15:00.430 So basically what happened was when I went00:15:00.430 --> 00:15:02.879 into and you can see right above here.00:15:02.880 --> 00:15:05.029 Here's the accordion panel and the padding.00:15:05.030 --> 00:15:07.526 Bottom was one and a half lines height00:15:07.526 --> 00:15:09.958 when I went in and looked at it.00:15:09.960 --> 00:15:11.192 This title wasn't centered00:15:11.192 --> 00:15:13.042 appropriately here, so I could have00:15:13.042 --> 00:15:14.890 gone in and changed this code,00:15:14.890 --> 00:15:17.990 but at the time I didn't know how to change00:15:18.064 --> 00:15:20.376 it, so I turned around and said, well.00:15:20.376 --> 00:15:22.590 Why don't I just add some padding to the00:15:22.653 --> 00:15:24.795 question and I will go ahead and fix it.00:15:24.800 --> 00:15:27.104 So I went ahead and played with it00:15:27.104 --> 00:15:29.599 until I found out that adding five.00:15:29.600 --> 00:15:31.166 Widgets are padding to the bottom00:15:31.166 --> 00:15:31.949 of this question,00:15:31.950 --> 00:15:34.299 aligned it in the center of this Gray box,00:15:34.300 --> 00:15:36.388 and I went ahead and went with it.00:15:36.390 --> 00:15:39.000 If I was a developer and if I was smart,00:15:39.000 --> 00:15:41.187 I would have figured out if this is one00:15:41.187 --> 00:15:43.198 of the accordion panels and I would00:15:43.198 --> 00:15:45.609 have come up and fix this to like 1.75
00:15:45.609 --> 00:15:47.350 or I would have done something differently,00:15:47.350 --> 00:15:48.650 but I'm not a developer.00:15:48.650 --> 00:15:50.738 I didn't know how to write the JavaScript,00:15:50.740 --> 00:15:52.553 I didn't have anybody on my team00:15:52.553 --> 00:15:54.400 at the time they could do it.00:15:54.400 --> 00:15:55.444 I said forget it,00:15:55.444 --> 00:15:57.010 I'll just play with it myself.00:15:57.010 --> 00:15:58.570 So I said here's a question.00:15:58.570 --> 00:16:00.430 It's at H3 tag to size.00:16:00.430 --> 00:16:01.860 What this text looks like,00:16:01.860 --> 00:16:04.140 so I went ahead and picked an H3.00:16:04.140 --> 00:16:05.850 I added five padding on the00:16:05.850 --> 00:16:06.990 bottom and I'm done.00:16:06.990 --> 00:16:11.310 Now the next thing when I click on this.00:16:11.310 --> 00:16:13.988 Yeah, why aren't you? Piece of crap.00:16:13.988 --> 00:16:15.220 Let me go back to this one.00:16:15.220 --> 00:16:17.660 I don't know why that was not working.00:16:17.660 --> 00:16:19.305 Looks like the JavaScript doesn't00:16:19.305 --> 00:16:20.950 work on Chris's HTML page,00:16:20.950 --> 00:16:23.902 so when I come click on this one now,00:16:23.910 --> 00:16:25.525 I'm actually talking about this00:16:25.525 --> 00:16:27.859 is the question and now we have00:16:27.859 --> 00:16:29.494 the answer that displays right?00:16:29.500 --> 00:16:32.268 So part of the reason I had five00:16:32.268 --> 00:16:34.388 pixels padding on the bottom of00:16:34.388 --> 00:16:36.876 that is because when I expand this00:16:36.876 --> 00:16:39.144 I needed this space right here.00:16:39.150 --> 00:16:41.846 Between the question and the answer is well,00:16:41.850 --> 00:16:43.866 so I played with that too.00:16:43.870 --> 00:16:47.240 So if I come back over here and look now,00:16:47.240 --> 00:16:49.592 here is my question or my sorry my00:16:49.592 --> 00:16:51.823 answer so I did another section and00:16:51.823 --> 00:16:54.243 put ten pixels at the bottom of00:16:54.243 --> 00:16:56.571 that and said DNN renamed Dotnetnuke00:16:56.571 --> 00:16:58.022 vacuum blah blah blah.00:16:58.022 --> 00:16:59.366 I answered the question.00:16:59.370 --> 00:17:01.254 I closed my paragraph closed section00:17:01.254 --> 00:17:04.089 and now you can see here's that question.00:17:04.090 --> 00:17:06.449 So this had five pixels of padding.00:17:06.450 --> 00:17:09.658 This had ten pixels of padding and then.00:17:09.660 --> 00:17:12.148 For playing with us for about 1520 minutes,00:17:12.150 --> 00:17:14.430 I found the right amount of padding and00:17:14.430 --> 00:17:17.116 I just went out and started building it.00:17:17.120 --> 00:17:18.364 So I said great,00:17:18.364 --> 00:17:19.608 let's write another question.00:17:19.610 --> 00:17:21.675 So I started. I did a section00:17:21.675 --> 00:17:23.339 with five pixels of padding.00:17:23.340 --> 00:17:24.900 I grab my age three.00:17:24.900 --> 00:17:26.060 I wrote a question.00:17:26.060 --> 00:17:28.320 I grabbed the answer at another section,00:17:28.320 --> 00:17:29.880 put 10 pixels, the padding,00:17:29.880 --> 00:17:31.740 put a paragraph tag in there.00:17:31.740 --> 00:17:33.300 I answered the bloody question.00:17:33.300 --> 00:17:34.233 That's it, right?00:17:34.233 --> 00:17:35.788 So this part should be00:17:35.788 --> 00:17:36.410 pretty straightforward.00:17:36.410 --> 00:17:39.650 This is just writing the bootstrap raw code.00:17:39.650 --> 00:17:41.466 To display this here,00:17:41.466 --> 00:17:44.190 now the animation and why this00:17:44.284 --> 00:17:46.696 animates and why when I click00:17:46.696 --> 00:17:49.301 on a question it turns light00:17:49.301 --> 00:17:52.025 grey versus white and why these00:17:52.025 --> 00:17:54.712 HR lines display and all that?00:17:54.712 --> 00:17:57.370 Why are these styled this way?00:17:59.910 --> 00:18:01.640 Adam, where you listen in?00:18:01.640 --> 00:18:05.020 Do you have a thought? Ah yes, yes.00:18:05.020 --> 00:18:07.623 If like why it's like Gray like that, yeah.00:18:07.623 --> 00:18:09.900 I mean if I just wrote a section and00:18:09.968 --> 00:18:12.384 I put five pixels of padding and then00:18:12.384 --> 00:18:14.619 the question has ten pixels of padding,00:18:14.620 --> 00:18:17.230 what is actually allowing me to click on it?00:18:17.230 --> 00:18:19.274 Expand, turn this Gray and have these00:18:19.274 --> 00:18:20.999 one pixel borders top and bottom?00:18:21.000 --> 00:18:22.395 I mean, what is actually00:18:22.395 --> 00:18:24.190 making this do what it's doing,00:18:24.190 --> 00:18:26.310 'cause it's not in my code, right?00:18:26.310 --> 00:18:28.590 I mean, I'm looking at this00:18:28.590 --> 00:18:30.618 code and all I did was.00:18:30.620 --> 00:18:32.510 Put a title and a question.00:18:32.510 --> 00:18:34.622 I've got an H3 and a paragraph and00:18:34.622 --> 00:18:37.529 all I did was put some padding so I00:18:37.529 --> 00:18:39.938 literally threw text on the screen but00:18:39.938 --> 00:18:42.275 like for example this answer down here,00:18:42.275 --> 00:18:44.165 DNN is free. That's not displaying.00:18:44.170 --> 00:18:46.368 How come? How much does it cost?00:18:46.370 --> 00:18:47.950 How come this wasn't displayed?00:18:47.950 --> 00:18:49.520 Cousin, my code it was,00:18:49.520 --> 00:18:51.308 but I physically have to click00:18:51.308 --> 00:18:53.299 on it and then it expands.00:18:53.300 --> 00:18:55.792 It changes colors and now it displays00:18:55.792 --> 00:18:58.679 why and how is that display working?00:18:58.680 --> 00:18:58.980 Uhm,00:18:58.980 --> 00:19:01.380 is it like when you look at the00:19:01.380 --> 00:19:03.630 key like show the code again?00:19:06.280 --> 00:19:09.100 Is it like something to do with the very top00:19:09.174 --> 00:19:11.806 where it says like accordion dash pianos?00:19:11.810 --> 00:19:13.760 That is exactly what it is.00:19:13.760 --> 00:19:15.909 So number one if I slide up00:19:15.909 --> 00:19:17.659 again this script right here.00:19:17.660 --> 00:19:18.960 This JavaScript is written00:19:18.960 --> 00:19:20.910 and you can see right here.00:19:20.910 --> 00:19:21.882 Here's an accordion.00:19:21.882 --> 00:19:23.178 Here's an active state.00:19:23.180 --> 00:19:24.480 There's an accordion panel.00:19:24.480 --> 00:19:25.780 Here's an according item.00:19:25.780 --> 00:19:27.410 Here's a click function, right?00:19:27.410 --> 00:19:29.678 So and then, here's a slide toggle.00:19:29.680 --> 00:19:30.980 Here's a slide up.00:19:30.980 --> 00:19:33.580 So yes, that is exactly what it is.00:19:33.580 --> 00:19:35.668 We have a JavaScript right here.00:19:35.670 --> 00:19:38.902 Little jQuery script that will do the actual00:19:38.902 --> 00:19:41.848 expand and collapse animation function.00:19:41.850 --> 00:19:44.220 That's what this does now.00:19:44.220 --> 00:19:47.345 I'm below that we have00:19:47.345 --> 00:19:50.470 this little open style tag.00:19:50.470 --> 00:19:52.654 And this style tag.00:19:52.654 --> 00:19:55.955 Does what, oh, here's a border on the top,00:19:55.960 --> 00:19:58.179 it's one pixel. Here is the color.00:19:58.180 --> 00:20:00.070 Here's a border on the bottom.00:20:00.070 --> 00:20:01.966 It's one pixel. Here's the color.00:20:01.970 --> 00:20:03.188 Well, guess what?00:20:03.188 --> 00:20:05.624 This color Gray is right here.00:20:05.630 --> 00:20:08.248 E5E5E5 if I don't like that color,00:20:08.250 --> 00:20:11.178 I'll just pop in here and change it00:20:11.178 --> 00:20:13.700 to whatever the other color code is00:20:13.700 --> 00:20:16.687 and I can change the colors of any00:20:16.687 --> 00:20:19.069 of these lines by simply changing00:20:19.069 --> 00:20:21.815 the one pixel solid border on top and00:20:21.815 --> 00:20:24.409 bottom of the accordion item, right?00:20:24.409 --> 00:20:27.103 So this style tag from right00:20:27.103 --> 00:20:31.650 here to right here. Styles.00:20:31.650 --> 00:20:33.786 How this looks when it's functioning?00:20:33.790 --> 00:20:36.387 So the script above styles how it00:20:36.387 --> 00:20:38.567 expands and collapses and then this00:20:38.567 --> 00:20:41.290 right here styles the colors of the line,00:20:41.290 --> 00:20:42.630 how wide they are.00:20:42.630 --> 00:20:44.640 You can see the padding left00:20:44.716 --> 00:20:46.996 and right on the accordion item.00:20:47.000 --> 00:20:49.896 Why does this D and all this stuff00:20:49.896 --> 00:20:52.356 not touch the edge of the box?00:20:52.360 --> 00:20:52.708 Well,00:20:52.708 --> 00:20:54.796 because there's some padding on the00:20:54.796 --> 00:20:57.710 left of this according item of 25 pixels,00:20:57.710 --> 00:20:59.855 so it's indented 25 pixels, right?00:20:59.855 --> 00:21:02.340 'cause you can see the D up00:21:02.340 --> 00:21:04.210 here for my H2 starts.00:21:04.210 --> 00:21:06.457 Clear out here, but my questions didn't.00:21:06.460 --> 00:21:06.748 Well,00:21:06.748 --> 00:21:08.476 that's because I went ahead and00:21:08.476 --> 00:21:10.814 on the left and right made sure00:21:10.814 --> 00:21:12.579 there was some additional padding.00:21:12.580 --> 00:21:14.190 So the questions were inside00:21:14.190 --> 00:21:15.800 the box and looked nice.00:21:15.800 --> 00:21:18.264 So I played around with all of this00:21:18.264 --> 00:21:20.594 padding and things like that to make00:21:20.594 --> 00:21:22.561 sure that it looked nice, right?00:21:22.561 --> 00:21:24.166 Same kind of thing here.00:21:24.170 --> 00:21:25.136 Margins and vertical.00:21:25.136 --> 00:21:27.390 There's just a lot of different things,00:21:27.390 --> 00:21:29.000 and even this transition with00:21:29.000 --> 00:21:29.966 transom .2 seconds.00:21:29.970 --> 00:21:33.694 How fast does it expand and collapse?00:21:33.700 --> 00:21:33.964 OK,00:21:33.964 --> 00:21:35.548 well that's not going to be00:21:35.548 --> 00:21:37.158 a full 5th of a second,00:21:37.160 --> 00:21:38.490 which is .2 seconds right?00:21:38.490 --> 00:21:39.820 And that's what this is,00:21:39.820 --> 00:21:41.556 and so you could literally go in00:21:41.556 --> 00:21:43.279 here and futz around with this.00:21:43.280 --> 00:21:44.846 This styling and it would literally00:21:44.846 --> 00:21:46.209 change the way this accordion00:21:46.209 --> 00:21:47.799 is styled and how it behaves,00:21:47.800 --> 00:21:48.860 but I went ahead.00:21:48.860 --> 00:21:49.655 Like I said,00:21:49.660 --> 00:21:51.256 I found one on the Internet.00:21:51.260 --> 00:21:52.996 I played with it for about an00:21:52.996 --> 00:21:54.979 hour until I found the right one,00:21:54.980 --> 00:21:56.604 and then I went in and fussed00:21:56.604 --> 00:21:58.471 with these a little bit until I00:21:58.471 --> 00:22:00.133 got the styling and the padding00:22:00.189 --> 00:22:01.851 and everything to where I felt00:22:01.851 --> 00:22:02.959 like it matched our00:22:02.960 --> 00:22:04.154 website pretty well.00:22:04.154 --> 00:22:06.940 Behaved pretty well and now I just00:22:07.022 --> 00:22:09.458 have to grab this script this styling00:22:09.458 --> 00:22:12.351 and I slap that into the HTML block00:22:12.351 --> 00:22:14.918 right above my HTML code so this00:22:14.918 --> 00:22:18.070 stuff on the bottom is just the HTML00:22:18.168 --> 00:22:21.129 stuff that you have to write per.00:22:21.130 --> 00:22:23.290 Page so if I come back over here00:22:23.290 --> 00:22:26.123 to the sea to see one, here you go.00:22:26.123 --> 00:22:27.296 Here's my well,00:22:27.300 --> 00:22:29.644 that's my FA Q not the HTML stuff,00:22:29.650 --> 00:22:31.634 but if I went to the screen so00:22:31.634 --> 00:22:33.768 this is typically how I started.00:22:33.770 --> 00:22:36.087 Every one of them as I started00:22:36.087 --> 00:22:37.949 writing this is the format.00:22:37.950 --> 00:22:38.925 For the what,00:22:38.925 --> 00:22:41.601 what piece is this for Steve and tell00:22:41.601 --> 00:22:44.233 us what this piece right here is for?00:22:44.240 --> 00:22:46.904 Why does this look nothing like my sections00:22:46.904 --> 00:22:49.870 with my nice clean PB HTML code down here?00:22:49.870 --> 00:22:53.356 What the heck is this crap?00:22:53.360 --> 00:22:55.922 Goodness, uhm I would say that I00:22:55.922 --> 00:22:58.398 am not familiar with this at all.00:22:58.400 --> 00:22:59.120 OK, Aaron.00:23:01.190 --> 00:23:04.529 Uh, what this is is this is a Jason00:23:04.529 --> 00:23:07.116 object over here that you have.00:23:07.120 --> 00:23:12.496 So, uhm. This is, you know you can.00:23:12.500 --> 00:23:17.778 Ah. With some scripts you can uhm.00:23:17.780 --> 00:23:19.442 You know, take some of these00:23:19.442 --> 00:23:21.524 objects that you see here and and00:23:21.524 --> 00:23:23.354 dynamically and put it into whatever00:23:23.354 --> 00:23:25.078 HTML you're trying to render.00:23:25.080 --> 00:23:27.194 I don't know if that makes sense,00:23:27.200 --> 00:23:28.916 or at least that's that's that's00:23:28.916 --> 00:23:30.850 where my where I'm getting this.00:23:30.850 --> 00:23:32.066 Yep, and you're close.00:23:32.066 --> 00:23:33.586 OK, so where does Steven?00:23:33.586 --> 00:23:35.410 You and I talked about this?00:23:35.410 --> 00:23:37.580 That's why I keep picking on you00:23:37.580 --> 00:23:39.685 where other than on this page at00:23:39.685 --> 00:23:41.800 the bottom where it says DNS check?00:23:41.800 --> 00:23:43.928 Why did I actually write these FA cues00:23:43.928 --> 00:23:46.314 and where do they actually show up and00:23:46.314 --> 00:23:48.240 what's the most important application?00:23:48.240 --> 00:23:50.868 Of what these FA Q's are doing for us?00:24:00.590 --> 00:24:02.696 I'll try to redeem myself here.00:24:02.700 --> 00:24:05.066 Uhm? We don't. We not only want00:24:05.066 --> 00:24:07.630 them for SCO value on this page,00:24:07.630 --> 00:24:10.870 but we also want Google to choose them00:24:10.870 --> 00:24:14.300 as one of the answerable questions.00:24:14.300 --> 00:24:16.484 So I can come out here to00:24:16.484 --> 00:24:18.499 Google and I can type in.00:24:18.500 --> 00:24:21.272 How much does DNN cost and all of a00:24:21.272 --> 00:24:23.860 sudden there are some adds up here and00:24:23.860 --> 00:24:26.568 then all of a sudden here are some.00:24:26.570 --> 00:24:29.477 How much is DNN and we open these up?00:24:29.480 --> 00:24:32.007 And here's a question that DNN software00:24:32.007 --> 00:24:34.332 answered that says DNS are free source00:24:34.332 --> 00:24:36.589 platform and then I can say oh hey,00:24:36.590 --> 00:24:38.200 these are kind of cool.00:24:38.200 --> 00:24:39.820 What does DNS stand for?00:24:39.820 --> 00:24:42.074 We open these up and here's some00:24:42.074 --> 00:24:43.070 different information, right?00:24:43.070 --> 00:24:44.470 Here's some questions DNN.00:24:44.470 --> 00:24:45.958 Here's some DN softer.00:24:45.958 --> 00:24:48.590 How popular is DNN here's trends from00:24:48.590 --> 00:24:50.900 built with what does DNN do right?00:24:50.900 --> 00:24:53.710 So if we can show up for some of these00:24:53.787 --> 00:24:56.965 questions right then other people you know.00:24:56.970 --> 00:24:58.035 What is DNN?00:24:58.035 --> 00:24:59.455 What is DNN design?00:24:59.460 --> 00:25:00.888 Is DNN open source?00:25:00.888 --> 00:25:03.030 Here's another one from DNN software.00:25:03.030 --> 00:25:04.815 Obviously there's will be the00:25:04.815 --> 00:25:05.886 most important ones,00:25:05.890 --> 00:25:08.938 but some of these.00:25:08.940 --> 00:25:10.332 What is DNN evoq?00:25:10.332 --> 00:25:13.890 If I went through enough of these clarity and00:25:13.890 --> 00:25:17.138 start popping up because we actually have?00:25:17.140 --> 00:25:20.804 Some of these FA cues on our page00:25:20.804 --> 00:25:24.529 written and submitted to Google to show00:25:24.529 --> 00:25:28.249 up here under this people also ask.00:25:28.250 --> 00:25:32.276 So now back to Aaron's question.00:25:32.280 --> 00:25:35.496 This is the format that Google00:25:35.496 --> 00:25:38.569 requires us to submit to them.00:25:38.570 --> 00:25:40.280 For these questions,00:25:40.280 --> 00:25:43.700 under the people also ask section.00:25:43.700 --> 00:25:46.633 Ah, so this has nothing to do00:25:46.633 --> 00:25:49.517 with what's on the page at all.00:25:49.520 --> 00:25:52.848 It doesn't have anything to do with it,00:25:52.850 --> 00:25:54.882 so theoretically I could.00:25:54.882 --> 00:25:56.914 How was it generated?00:25:56.920 --> 00:25:57.820 I generated it.00:25:57.820 --> 00:25:59.320 I typed it all myself.00:25:59.320 --> 00:26:02.020 I literally went out and I Googled sample FA.00:26:02.020 --> 00:26:02.944 Q schema document.00:26:02.944 --> 00:26:05.396 I downloaded one and then I came in00:26:05.396 --> 00:26:07.511 here and I went down to the name and00:26:07.577 --> 00:26:09.985 I changed this line right here from00:26:09.985 --> 00:26:11.950 whatever the question was they had00:26:11.950 --> 00:26:15.227 and I changed it to what is C to CE00:26:15.227 --> 00:26:18.010 commerce and that I changed the text too.00:26:18.010 --> 00:26:21.120 The answer and I paste it in my answer and00:26:21.195 --> 00:26:24.003 then I went down and I copied and did.00:26:24.010 --> 00:26:25.786 Another one is Amazon to see00:26:25.786 --> 00:26:27.490 to see answer yes Amazon.00:26:27.490 --> 00:26:29.070 So I wrote this text.00:26:29.070 --> 00:26:31.177 What does CDC e-commerce I wrote the00:26:31.177 --> 00:26:33.357 answer then I went out and Googled00:26:33.357 --> 00:26:35.169 and found one of these sample00:26:35.229 --> 00:26:37.553 FA Q Schema documents and that I00:26:37.553 --> 00:26:39.495 literally replaced the name and text00:26:39.495 --> 00:26:41.385 which are the question and answers.00:26:43.400 --> 00:26:46.400 And I built out this.00:26:46.400 --> 00:26:50.045 Code right, this is a script like a error,00:26:50.050 --> 00:26:53.000 just said it's Jason script.00:26:53.000 --> 00:26:55.816 That needs to be loaded on this page.00:26:55.820 --> 00:26:57.938 So when Google crawls this page,00:26:57.940 --> 00:27:00.413 this script loads and it says, oh,00:27:00.413 --> 00:27:02.178 potentially, if somebody comes in00:27:02.178 --> 00:27:04.296 and finds this, I could actually00:27:04.296 --> 00:27:05.704 show these additional questions.00:27:05.710 --> 00:27:08.218 And here's four questions.00:27:08.220 --> 00:27:11.632 Right so now. Sam,00:27:11.632 --> 00:27:15.520 how does this script get loaded on the page?00:27:15.520 --> 00:27:20.168 What are some ideas or thoughts there?00:27:20.170 --> 00:27:20.995 You know what?00:27:20.995 --> 00:27:22.370 How will it look like?00:27:22.370 --> 00:27:24.617 How on this dotnetnuke page where the00:27:24.617 --> 00:27:27.741 crap do I copy and paste that code so00:27:27.741 --> 00:27:30.091 that when Google crawls this code it00:27:30.091 --> 00:27:32.452 sees that FA Q schema where on Earth00:27:32.452 --> 00:27:34.868 am I going to put that code 'cause00:27:34.868 --> 00:27:37.687 I don't want it on the screen right?00:27:37.690 --> 00:27:39.320 Let's say for example this00:27:39.320 --> 00:27:40.950 FA Q doesn't even exist.00:27:40.950 --> 00:27:43.884 I don't even want this FA Q here anymore.00:27:43.890 --> 00:27:46.282 OK well I don't need it in order00:27:46.282 --> 00:27:48.447 to show up for these people.00:27:48.450 --> 00:27:50.796 Also ask right all I need00:27:50.796 --> 00:27:52.360 is this JSON script.00:27:52.360 --> 00:27:54.784 If you put it in the header exactly,00:27:54.790 --> 00:27:56.310 that's exactly where I do.00:27:56.310 --> 00:28:00.020 So how do I edit the header of this page?00:28:00.020 --> 00:28:05.590 Uhm? That is, in the, uh.00:28:05.590 --> 00:28:09.710 That here here box let's00:28:09.710 --> 00:28:12.485 click on the gear box.00:28:12.490 --> 00:28:12.687 Now,00:28:12.687 --> 00:28:14.066 where do you think we should go?00:28:16.540 --> 00:28:24.140 Second, it's under advanced.00:28:24.140 --> 00:28:25.324 No, no it is.00:28:25.324 --> 00:28:26.508 Oh it's under advanced.00:28:26.510 --> 00:28:27.990 This isn't showing the right.00:28:27.990 --> 00:28:30.055 I don't know what this is showing.00:28:30.060 --> 00:28:31.244 Let me refresh again.00:28:31.244 --> 00:28:33.020 It's it's errors on our page.00:28:33.020 --> 00:28:35.085 I don't know exactly what it's doing.00:28:35.090 --> 00:28:35.978 Click on advanced.00:28:38.940 --> 00:28:40.518 I don't know what it's doing.00:28:40.520 --> 00:28:41.830 Yeah, it's not behaving correctly,00:28:41.830 --> 00:28:43.664 but the answer is on R advanced,00:28:43.670 --> 00:28:45.248 so let me refresh this again.00:28:45.250 --> 00:28:46.426 Again, more errors.00:28:46.426 --> 00:28:49.208 On our bloody site, I don't know why.00:28:49.208 --> 00:28:51.430 Yeah, you can see I'm not even able to00:28:51.430 --> 00:28:53.798 click on permissions or advanced and I00:28:53.798 --> 00:28:56.150 don't know why something's going on here.00:28:56.150 --> 00:28:57.494 Something's not behaving.00:28:57.494 --> 00:29:00.630 It looks like it was still loading.00:29:00.630 --> 00:29:02.366 'cause I I ran into that same00:29:02.366 --> 00:29:03.850 issue there we are alright.00:29:03.850 --> 00:29:05.190 Yeah thanks sorry about that.00:29:05.190 --> 00:29:07.440 Alright so click on advanced.00:29:07.440 --> 00:29:08.184 Click on appearance.00:29:08.184 --> 00:29:09.672 Oh, this is where we pick00:29:09.672 --> 00:29:11.158 the appearance of the sheet.00:29:11.160 --> 00:29:13.320 I wonder if this is an SEO thing00:29:13.320 --> 00:29:15.420 so then we can go click on SC.00:29:15.420 --> 00:29:17.016 Oh, it's still loading I guess.00:29:20.720 --> 00:29:23.625 Under that section, the page header tags.00:29:26.370 --> 00:29:28.610 I think that is the the page.00:29:28.610 --> 00:29:30.850 Here it is. I click on C.00:29:30.850 --> 00:29:33.730 Oh so now here is the page header tags.00:29:33.730 --> 00:29:37.564 So the very top of that page header tag.00:29:37.570 --> 00:29:38.798 Aaron, what is this?00:29:41.900 --> 00:29:44.580 That looks like a. It's a that's a00:29:44.580 --> 00:29:47.196 link right there that's you're just00:29:47.196 --> 00:29:50.343 referencing a link, which is the00:29:50.343 --> 00:29:52.640 clarity ventures.com resources. Uhm?00:29:54.870 --> 00:29:56.613 Alright, so this is what we call00:29:56.613 --> 00:29:58.207 a canonical link reference, Sam.00:29:58.207 --> 00:29:59.869 Why do we use canonical links?00:29:59.870 --> 00:30:01.538 What does a canonical link do?00:30:01.540 --> 00:30:02.930 'cause this is ****** important.00:30:02.930 --> 00:30:05.128 This is probably one of the most00:30:05.128 --> 00:30:06.820 important things we have and it00:30:06.820 --> 00:30:08.768 has to be put on every DNN page00:30:08.768 --> 00:30:10.714 and I'll tell you how you figure00:30:10.714 --> 00:30:12.660 out what the path is to that.00:30:12.660 --> 00:30:14.050 So Aaron, while I'm asking00:30:14.050 --> 00:30:15.440 Sam what a canonical does,00:30:15.440 --> 00:30:17.664 I want you to look at that link.00:30:17.670 --> 00:30:19.415 You started reading that I've00:30:19.415 --> 00:30:21.452 highlighted here and compare it to00:30:21.452 --> 00:30:23.284 the page we're on and tell me why00:30:23.284 --> 00:30:25.552 you think it is what it is, Sam.00:30:25.552 --> 00:30:27.538 What's a canonical?00:30:27.540 --> 00:30:28.066 Uhm?00:30:28.066 --> 00:30:32.274 I know this give me a second uhm.00:30:38.630 --> 00:30:44.020 Uh, it's how? How we like.00:30:44.020 --> 00:30:47.191 Say that the page could be crawled00:30:47.191 --> 00:30:51.680 or it should show up, uhm?00:30:51.680 --> 00:30:53.680 You're 99% you're right there.00:30:53.680 --> 00:30:54.874 The words indexed.00:30:54.874 --> 00:30:57.668 You're looking for the word indexed, correct?00:30:57.668 --> 00:31:00.056 So basically what we're telling Google,00:31:00.060 --> 00:31:01.744 let's say, for example,00:31:01.744 --> 00:31:04.712 what happens Brooke if you wrote an00:31:04.712 --> 00:31:07.239 article on our website that says today00:31:07.239 --> 00:31:10.035 is 4th of July member Remembrance Day00:31:10.035 --> 00:31:13.332 and I'm going to quote the Bill of00:31:13.332 --> 00:31:15.936 Rights and you literally pasted the00:31:15.936 --> 00:31:19.208 content of the Bill of Rights on that page.00:31:19.210 --> 00:31:21.625 What would happen when Google00:31:21.625 --> 00:31:24.040 came and crawled that page?00:31:24.040 --> 00:31:26.551 I honestly have no idea what they flag you00:31:26.551 --> 00:31:29.126 or something for dedicating. They will.00:31:29.126 --> 00:31:31.154 That's exactly what they would do.00:31:31.160 --> 00:31:33.188 They would flag us and go.00:31:33.190 --> 00:31:33.880 You plagiarized.00:31:33.880 --> 00:31:36.295 This is not your content that is00:31:36.295 --> 00:31:38.334 stolen content and our whole entire00:31:38.334 --> 00:31:40.649 site maybe not even just that page.00:31:40.650 --> 00:31:43.016 Our whole entire site could be penalized.00:31:43.020 --> 00:31:43.662 That's why.00:31:43.662 --> 00:31:45.588 And if you guys haven't ever00:31:45.588 --> 00:31:47.770 been in any of these meetings,00:31:47.770 --> 00:31:49.870 Aaron can attest to this pretty00:31:49.870 --> 00:31:51.668 much every frickin meeting that00:31:51.668 --> 00:31:53.328 we talked about our website.00:31:53.330 --> 00:31:55.230 We're ******** about duplicate content00:31:55.230 --> 00:31:57.692 and the reason we're crying about it00:31:57.692 --> 00:31:59.676 and trying to fix it and trying to00:31:59.735 --> 00:32:01.855 take care of it is because if Google00:32:01.855 --> 00:32:03.470 comes and thinks that we're trying00:32:03.470 --> 00:32:05.465 to get better SEO rankings by copying00:32:05.465 --> 00:32:07.090 and pasting and plagiarizing content00:32:07.090 --> 00:32:09.340 from other pages and or other websites,00:32:09.340 --> 00:32:12.404 we will get heavily penalized and it is00:32:12.404 --> 00:32:14.740 very difficult to recover from that.00:32:14.740 --> 00:32:16.665 However, wouldn't you think if00:32:16.665 --> 00:32:19.290 I was a high school teacher?00:32:19.290 --> 00:32:21.208 You kind of want to think that00:32:21.208 --> 00:32:23.019 if I was teaching U.S.00:32:23.020 --> 00:32:23.331 history,00:32:23.331 --> 00:32:24.886 I would probably want in00:32:24.886 --> 00:32:25.819 my course curriculum.00:32:25.820 --> 00:32:27.773 I would probably want a page with00:32:27.773 --> 00:32:29.858 the Bill of Rights spelled out,00:32:29.860 --> 00:32:32.779 or maybe each of the amendments or.00:32:32.780 --> 00:32:33.398 I mean,00:32:33.398 --> 00:32:35.252 wouldn't that be convenient for my00:32:35.252 --> 00:32:37.415 students to be able to go to my class,00:32:37.420 --> 00:32:38.380 look at lesson #7,00:32:38.380 --> 00:32:40.131 and there are a couple pages there00:32:40.131 --> 00:32:41.691 which actually have the Bill of00:32:41.691 --> 00:32:43.699 Rights in the amendments printed out.00:32:43.700 --> 00:32:46.128 Wouldn't that be helpful?00:32:46.130 --> 00:32:48.878 The answer is yes, of course.00:32:48.880 --> 00:32:51.748 So how do I?00:32:51.748 --> 00:32:53.899 Let Google no.00:32:53.900 --> 00:32:56.030 That yes, I stole that content,00:32:56.030 --> 00:32:58.870 but I don't want you to penalize me.00:32:58.870 --> 00:33:00.758 In other words, Sam,00:33:00.758 --> 00:33:05.679 I don't want you to do what to this page.00:33:05.680 --> 00:33:08.600 Uhm?00:33:08.600 --> 00:33:09.245 No,00:33:09.245 --> 00:33:09.890 uh.00:33:13.870 --> 00:33:17.128 I know this too. Uhm, same answer.00:33:17.128 --> 00:33:18.126 Indexing, indexing.00:33:18.126 --> 00:33:21.120 I don't want Google to index00:33:21.202 --> 00:33:23.818 this because this isn't my page.00:33:23.820 --> 00:33:25.990 This is not my content.00:33:25.990 --> 00:33:29.105 I stole this content from the government's00:33:29.105 --> 00:33:31.630 website about the Bill of Rights.00:33:31.630 --> 00:33:34.318 So what I could do is I could00:33:34.318 --> 00:33:38.215 put in the header of this page a00:33:38.215 --> 00:33:40.724 canonical reference that says, hey,00:33:40.724 --> 00:33:42.794 HTTPS www.billofrights.gov that is the00:33:42.794 --> 00:33:45.739 page that I stole this content from.00:33:45.740 --> 00:33:48.246 So Google comes to this page sees00:33:48.246 --> 00:33:50.238 a canonical reference that says oh,00:33:50.240 --> 00:33:52.242 the content on this page is being00:33:52.242 --> 00:33:54.390 borrowed from the billofrights.org page,00:33:54.390 --> 00:33:56.756 so I'm not going to index this00:33:56.756 --> 00:33:58.200 page and penalize them.00:33:58.200 --> 00:34:01.408 They put the content on here to be00:34:01.408 --> 00:34:03.579 more convenient for their users.00:34:03.580 --> 00:34:05.470 So I'm not going to penalize them so we00:34:05.470 --> 00:34:07.269 have to have a canonical on here now.00:34:07.270 --> 00:34:09.494 Aaron, I asked you to look at this00:34:09.494 --> 00:34:11.537 URL and compare it to the page00:34:11.537 --> 00:34:13.560 we're on and what do you see?00:34:13.560 --> 00:34:14.721 It's the same,00:34:14.721 --> 00:34:18.013 it's the same link this page that we're00:34:18.013 --> 00:34:20.989 physically on is the identical right?00:34:20.990 --> 00:34:22.734 We actually have the00:34:22.734 --> 00:34:23.606 full www.clarityventures.00:34:23.610 --> 00:34:26.226 It is the exact same URL,00:34:26.230 --> 00:34:29.429 so if it's the same URL then00:34:29.429 --> 00:34:32.639 what are we telling Google?00:34:32.640 --> 00:34:35.528 Not to index it.00:34:35.530 --> 00:34:36.504 Right, no,00:34:36.504 --> 00:34:38.939 we're telling Google because Google00:34:38.939 --> 00:34:42.964 is coming to this page and it sees a00:34:42.964 --> 00:34:45.359 canonical reference and it says oh,00:34:45.360 --> 00:34:48.936 what page is the owner of this content?00:34:48.940 --> 00:34:49.834 Oh yourself,00:34:49.834 --> 00:34:52.516 that means this page is unique00:34:52.516 --> 00:34:55.243 content and I'm supposed to index00:34:55.243 --> 00:34:57.871 this page no matter what because00:34:57.961 --> 00:35:01.027 they are telling me this page is00:35:01.027 --> 00:35:03.276 not duplicate content because they00:35:03.276 --> 00:35:05.128 canonical themselves and said.00:35:05.130 --> 00:35:07.279 I am my own source of truth.00:35:10.580 --> 00:35:12.470 Ah OK, right? Because if I don't00:35:12.470 --> 00:35:14.330 have this on here and Google00:35:14.330 --> 00:35:15.980 finds any paragraph or more,00:35:15.980 --> 00:35:17.905 that is the same as another page00:35:17.905 --> 00:35:19.764 that Steven may have copied it00:35:19.764 --> 00:35:21.379 off the connect Overview page,00:35:21.380 --> 00:35:23.916 so there might be some things that are00:35:23.916 --> 00:35:26.476 very similar and if Google says Oh my gosh,00:35:26.480 --> 00:35:28.370 this is very similar content to another00:35:28.370 --> 00:35:30.867 page which when you have 7000 pages all00:35:30.867 --> 00:35:32.175 talking about integration ecommerce,00:35:32.180 --> 00:35:33.980 you could have a lot of00:35:33.980 --> 00:35:34.880 fairly similar content,00:35:34.880 --> 00:35:36.882 so I don't want Google to penalize00:35:36.882 --> 00:35:39.356 me and think that I'm trying to cheat00:35:39.356 --> 00:35:41.280 the system so every single page.00:35:41.280 --> 00:35:43.890 This unique has its own canonical00:35:43.890 --> 00:35:45.195 pointing to itself,00:35:45.200 --> 00:35:46.505 instructing Google strictly00:35:46.505 --> 00:35:48.680 this page points to itself.00:35:48.680 --> 00:35:51.290 It is a source of truth.00:35:51.290 --> 00:35:53.078 Please index this page.00:35:53.078 --> 00:35:55.760 That's what this canonical link is.00:35:55.760 --> 00:35:58.140 That's why it is so bloody important.00:35:58.140 --> 00:36:00.940 That's why we have to look at these00:36:00.940 --> 00:36:03.579 duplicates to make sure it's not a dupe.00:36:03.580 --> 00:36:05.620 Get pointing to the same master,00:36:05.620 --> 00:36:07.930 but if it wasn't duplicate and that00:36:07.930 --> 00:36:10.361 duplicate page was at a different URL00:36:10.361 --> 00:36:12.419 and we accidentally copied this page,00:36:12.420 --> 00:36:14.800 but it was at a different URL.00:36:14.800 --> 00:36:15.460 Guess what?00:36:15.460 --> 00:36:17.440 We don't care because this field00:36:17.440 --> 00:36:19.560 right here on that other duplicate00:36:19.560 --> 00:36:21.648 page is going to canonicalize this00:36:21.716 --> 00:36:23.636 page and we won't get penalized,00:36:23.640 --> 00:36:25.770 so I could have literally 27
00:36:25.770 --> 00:36:27.190 pages of all 100%.00:36:27.190 --> 00:36:27.912 Implicate content,00:36:27.912 --> 00:36:30.078 but if I duplicated this page00:36:30.078 --> 00:36:31.908 and Google went to crawl it,00:36:31.910 --> 00:36:33.750 Google would see this canonical00:36:33.750 --> 00:36:36.551 reference and see that this URL is the00:36:36.551 --> 00:36:38.644 only source of truth and not indexed.00:36:38.650 --> 00:36:39.998 Those other 26 pages.00:36:42.560 --> 00:36:43.340 Does that make sense?00:36:45.690 --> 00:36:52.854 Yes, OK, so now. Steven below what I've00:36:52.854 --> 00:36:55.160 got highlighted there, what are we seeing?00:37:01.020 --> 00:37:06.318 Well, let's see type application Jason.00:37:06.320 --> 00:37:08.294 Are we well? I don't see00:37:08.294 --> 00:37:09.920 anything about the accordion yet.00:37:09.920 --> 00:37:12.528 Is it what was above the accordion before?00:37:12.530 --> 00:37:13.184 Well remember,00:37:13.184 --> 00:37:15.473 we're not doing come back over here.00:37:15.480 --> 00:37:17.115 This code doesn't have anything00:37:17.115 --> 00:37:18.750 to do with an accordion.00:37:18.750 --> 00:37:21.012 Remember this is the format that00:37:21.012 --> 00:37:23.193 Google is asking for that I00:37:23.193 --> 00:37:25.286 don't want on the page and Sam00:37:25.286 --> 00:37:27.575 said I had to put in the header.00:37:27.580 --> 00:37:29.862 So this is an opportunity for me00:37:29.862 --> 00:37:32.347 to insert things into the header of00:37:32.347 --> 00:37:34.501 this page without not having access00:37:34.575 --> 00:37:36.836 to the physical file I can inject.00:37:36.840 --> 00:37:38.260 Items into the header,00:37:38.260 --> 00:37:40.829 so I injected a canonical tag to00:37:40.829 --> 00:37:42.639 protect us from duplicate content00:37:42.639 --> 00:37:44.937 and here is that Jason script00:37:44.937 --> 00:37:46.485 that I injected that.00:37:46.490 --> 00:37:48.812 If I start at the top00:37:48.812 --> 00:37:50.940 here we go context FA Q,00:37:50.940 --> 00:37:51.692 Schema type,00:37:51.692 --> 00:37:54.700 FA Q page and here we go question00:37:54.783 --> 00:37:56.498 what is DNN used for?00:37:56.500 --> 00:37:58.570 Answer Deanna and then next one00:37:58.570 --> 00:38:00.420 right question and answer question00:38:00.420 --> 00:38:02.440 and answer question and answer.00:38:02.440 --> 00:38:04.930 So here is where I literally00:38:04.930 --> 00:38:07.100 took this code right here.00:38:07.100 --> 00:38:10.956 Copy and paste it all right in here,00:38:10.960 --> 00:38:13.232 right below the canonical.00:38:13.232 --> 00:38:16.640 That right there is that exact.00:38:16.640 --> 00:38:21.820 Chunk code for each of those pages, right?00:38:21.820 --> 00:38:24.340 So if I look at this one right here,00:38:24.340 --> 00:38:26.580 this one happens to be the CDC page.00:38:26.580 --> 00:38:28.820 You can see this only has four answers,00:38:28.820 --> 00:38:31.620 but on the DNN page, when I look at this,00:38:31.620 --> 00:38:33.580 there's one, two, three, four, five, six.00:38:33.580 --> 00:38:33.860 Seven.00:38:33.860 --> 00:38:34.700 Is that possible?00:38:34.700 --> 00:38:36.380 Autumn for me to have seven00:38:36.380 --> 00:38:37.500 here on the screen,00:38:37.500 --> 00:38:39.740 but only have four in that other code.00:38:39.740 --> 00:38:40.860 That's weird, isn't it?00:38:40.860 --> 00:38:41.700 Or is it?00:38:44.000 --> 00:38:47.948 Uhm? Maybe like only some of them00:38:47.948 --> 00:38:52.470 actually show up on the like Google like.00:38:52.470 --> 00:38:54.210 People also ask for sure,00:38:54.210 --> 00:38:56.986 so on the people also ask on Google.00:38:56.990 --> 00:38:59.321 Maybe I don't want all of these00:38:59.321 --> 00:39:00.820 questions submitted to Google,00:39:00.820 --> 00:39:03.604 so when I wrote my questions and answers,00:39:03.610 --> 00:39:05.934 I decided these four are the only00:39:05.934 --> 00:39:08.480 four I want to submit to Google.00:39:08.480 --> 00:39:11.088 So I pasted the script with these four00:39:11.088 --> 00:39:13.348 question and answers into the header.00:39:13.350 --> 00:39:15.718 But on my page once they come to00:39:15.718 --> 00:39:17.855 the site because Chris and Riley00:39:17.855 --> 00:39:20.519 asked me to write some more content00:39:20.519 --> 00:39:22.805 on the page to help optimize.00:39:22.810 --> 00:39:25.078 And drive up the SCO value of the page.00:39:25.080 --> 00:39:26.837 I may want to add 10 more.00:39:26.840 --> 00:39:29.310 FA Q's on the page.00:39:29.310 --> 00:39:32.298 So I'm going to come in here and Brooke,00:39:32.300 --> 00:39:36.100 what am I going to edit to add 10 more00:39:36.200 --> 00:39:39.500 questions right here on the page.00:39:39.500 --> 00:39:42.573 Uh, HTML and add the script, that's it HTML.00:39:42.573 --> 00:39:44.960 I'm not going to add the script.00:39:44.960 --> 00:39:47.912 Remember I don't have a script00:39:47.912 --> 00:39:50.270 to remember the HTML is.00:39:50.270 --> 00:39:52.486 Just this crap down here with the sections.00:39:52.490 --> 00:39:54.546 So all I'm gonna do is I'm sorry00:39:54.546 --> 00:39:56.340 yeah no and you're 100% right,00:39:56.340 --> 00:39:57.840 it's going to be below that00:39:57.840 --> 00:39:59.130 script below the accordion.00:39:59.130 --> 00:40:00.242 Remember all this accordion00:40:00.242 --> 00:40:02.459 script is for is for on the page.00:40:02.460 --> 00:40:05.745 I want to be able to expand and collapse00:40:05.745 --> 00:40:08.608 the FA cues and make it nice and.00:40:08.610 --> 00:40:11.330 Navigable by all the people reading my page,00:40:11.330 --> 00:40:11.644 right?00:40:11.644 --> 00:40:13.842 So all of this script right here00:40:13.842 --> 00:40:16.497 is to make this FA Q look nice and00:40:16.497 --> 00:40:19.056 then all of these sections down here00:40:19.056 --> 00:40:21.528 are literally what's on this page,00:40:21.530 --> 00:40:23.555 but those questions could theoretically00:40:23.555 --> 00:40:26.038 be very different than the questions00:40:26.038 --> 00:40:27.610 I submitted to Google.00:40:27.610 --> 00:40:29.840 For the FA Q questions,00:40:29.840 --> 00:40:33.758 which is this section up here?00:40:33.760 --> 00:40:36.939 Right, so for this DNN page, here is 123456.00:40:36.939 --> 00:40:39.410 It appears that when I submitted this,00:40:39.410 --> 00:40:41.880 there were six questions over here, though.00:40:41.880 --> 00:40:43.630 1234567 it seems that sometime00:40:43.630 --> 00:40:45.759 after I posted this very first,00:40:45.760 --> 00:40:47.902 somebody came back and added an00:40:47.902 --> 00:40:50.000 additional question on this page here,00:40:50.000 --> 00:40:52.744 but did not add it to this or00:40:52.744 --> 00:40:55.287 if they did add it to this.00:40:55.290 --> 00:40:58.114 Obviously this file was on my hard drive.00:40:58.120 --> 00:40:59.880 They didn't update this file,00:40:59.880 --> 00:41:02.286 but they could have potentially updated00:41:02.286 --> 00:41:05.296 the Gear header section if I copied that out.00:41:05.300 --> 00:41:07.004 Under this file there may be00:41:07.004 --> 00:41:08.424 seven questions in there, right?00:41:08.424 --> 00:41:09.844 They could have definitely added00:41:09.844 --> 00:41:10.980 it there and updated,00:41:10.980 --> 00:41:12.678 which is probably what they want.00:41:12.680 --> 00:41:12.963 Now.00:41:12.963 --> 00:41:14.661 Steven, you and I talked about00:41:14.661 --> 00:41:16.090 this a couple days ago.00:41:16.090 --> 00:41:17.383 Why on earth?00:41:17.383 --> 00:41:18.676 If this is,00:41:18.680 --> 00:41:20.904 I mean I'm looking at duplicate content here,00:41:20.910 --> 00:41:21.741 and theoretically they're00:41:21.741 --> 00:41:23.356 both on the same page, right?00:41:23.356 --> 00:41:25.390 Why on Earth do I want to do this00:41:25.451 --> 00:41:27.530 duplicate content? And why would I?00:41:27.530 --> 00:41:29.799 Can't I just do one versus the other?00:41:29.800 --> 00:41:31.468 Do I have to do both?00:41:31.470 --> 00:41:32.860 Why did Ron do both?00:41:36.660 --> 00:41:41.196 Come again, I'm saying it's for.00:41:41.200 --> 00:41:46.060 SCO to get the page to the top and then it's.00:41:46.060 --> 00:41:48.811 Uhm schema to get the questions to00:41:48.811 --> 00:41:51.396 the top exactly 'cause I have more00:41:51.396 --> 00:41:54.642 on page one Now I don't just have 10
00:41:54.642 --> 00:41:57.393 opportunities to show up on page one.00:41:57.400 --> 00:41:59.290 If the people also ask,00:41:59.290 --> 00:42:02.306 could have anywhere from 2/3 to 20 questions.00:42:02.310 --> 00:42:05.100 I've got 2/3 to twenty additional00:42:05.100 --> 00:42:07.405 opportunities to show up on00:42:07.405 --> 00:42:09.535 page one in a Google search.00:42:09.540 --> 00:42:12.620 Versus just adding this behind us SEO content00:42:12.620 --> 00:42:15.861 to this page to help us rank better, right?00:42:15.861 --> 00:42:18.669 So the FA Q Schema is a separate00:42:18.669 --> 00:42:20.510 and additional opportunity to00:42:20.510 --> 00:42:22.855 show up on a search.00:42:22.860 --> 00:42:25.527 When I come up here and do.00:42:25.530 --> 00:42:26.810 How much does DNN cost?00:42:26.810 --> 00:42:29.690 There's going to be a couple ads and00:42:29.690 --> 00:42:33.029 then at the top of the page the top 10.00:42:33.030 --> 00:42:34.794 Right or the real big ones and00:42:34.794 --> 00:42:36.297 the real important ones, however.00:42:36.297 --> 00:42:39.356 Look at all these opportunities up here.00:42:39.360 --> 00:42:40.828 These are above those,00:42:40.828 --> 00:42:43.330 and because they're so cleanly separated out,00:42:43.330 --> 00:42:45.130 what does DNS stand for?00:42:45.130 --> 00:42:47.296 They could literally open that up,00:42:47.300 --> 00:42:48.744 and this could be.00:42:48.744 --> 00:42:50.188 This is at thefreedictionary.com.00:42:50.190 --> 00:42:52.700 This could theoretically be a.00:42:52.700 --> 00:42:54.920 Clarityventures.com and they could click00:42:54.920 --> 00:42:57.928 right there and go straight to my page.00:42:57.930 --> 00:43:00.744 So FA Q schemas are a very00:43:00.744 --> 00:43:01.950 very good opportunity.00:43:01.950 --> 00:43:04.465 Additional opportunity for us other00:43:04.465 --> 00:43:06.980 than just traditional organic SCL00:43:07.061 --> 00:43:09.469 of showing up in these ten slots.00:43:09.470 --> 00:43:11.456 We can literally show up above00:43:11.456 --> 00:43:13.180 even the number one slot.00:43:13.180 --> 00:43:14.860 We could actually show above.00:43:14.860 --> 00:43:16.420 How awesome is that?00:43:16.420 --> 00:43:19.993 So FA Q Schema is really really important00:43:19.993 --> 00:43:22.853 and a great exploitation opportunity00:43:22.853 --> 00:43:26.219 that we just don't do a lot of.00:43:26.220 --> 00:43:29.055 Right, I only did this on about 5 pages.00:43:29.060 --> 00:43:31.958 We should have done it on 100.00:43:31.960 --> 00:43:33.754 And the reason we stopped is00:43:33.754 --> 00:43:35.625 because most of our pages were00:43:35.625 --> 00:43:37.449 in the easy DNN news module,00:43:37.450 --> 00:43:39.058 and that module did not allow00:43:39.058 --> 00:43:41.541 me to go in like the gear and00:43:41.541 --> 00:43:43.545 inject my script into the header.00:43:43.550 --> 00:43:45.542 So I had no way to add the00:43:45.542 --> 00:43:47.820 FA Q schema onto the page.00:43:47.820 --> 00:43:49.044 So I went alright.00:43:49.044 --> 00:43:50.870 Well, out of the 12 pages,00:43:50.870 --> 00:43:52.700 Jerry told me to do it.00:43:52.700 --> 00:43:55.020 I wrote a lot of the content and00:43:55.020 --> 00:43:57.576 that's kind of what all these were right.00:43:57.580 --> 00:44:00.325 I wrote FA cues for all of these pages,00:44:00.330 --> 00:44:01.950 but half of these pages.00:44:01.950 --> 00:44:03.612 Ended up being articles that I00:44:03.612 --> 00:44:05.020 couldn't inject the schema onto,00:44:05.020 --> 00:44:06.996 so I only put these schema on the00:44:06.996 --> 00:44:08.673 handful of pages that were full00:44:08.673 --> 00:44:10.359 DN pages where I could inject00:44:10.416 --> 00:44:11.986 that schema into the header.00:44:11.990 --> 00:44:12.934 So let me pause.00:44:12.934 --> 00:44:15.023 I talked a whole lot for a long00:44:15.023 --> 00:44:17.158 time and let me start answering some00:44:17.158 --> 00:44:18.968 questions that you guys might have.00:44:25.340 --> 00:44:28.970 If we were going to go and do an accordion,00:44:28.970 --> 00:44:31.634 is the DNN page that you've been working00:44:31.634 --> 00:44:34.777 on the most reliable place to steal from?00:44:34.780 --> 00:44:36.595 That's what I've done every00:44:36.595 --> 00:44:38.410 single time I've done it.00:44:38.410 --> 00:44:41.440 Now, obviously I didn't have.00:44:41.440 --> 00:44:43.596 And and I'm not meaning to diss00:44:43.596 --> 00:44:45.510 Chris when I say reliable.00:44:45.510 --> 00:44:47.200 I did not have a.00:44:47.200 --> 00:44:49.240 It's a better word for it.00:44:49.240 --> 00:44:51.000 A readily available resource to00:44:51.000 --> 00:44:53.425 help me fix the website when I'm00:44:53.425 --> 00:44:55.225 working on the website here at00:44:55.225 --> 00:44:57.370 home at 10:00 o'clock at night.00:44:57.370 --> 00:44:59.750 I didn't have anybody I could call.00:44:59.750 --> 00:45:01.370 Chris was already working till00:45:01.370 --> 00:45:03.759 four in the morning on 10 things00:45:03.759 --> 00:45:05.509 were ten times more important.00:45:05.510 --> 00:45:07.514 However, we've now got Aaron and00:45:07.514 --> 00:45:09.580 Justin on our team full time.00:45:09.580 --> 00:45:11.315 Who are responsible for the00:45:11.315 --> 00:45:12.009 development maintenance?00:45:12.010 --> 00:45:14.350 And coding of our new website.00:45:14.350 --> 00:45:15.042 So yeah,00:45:15.042 --> 00:45:18.640 right so I may answer yes to that question,00:45:18.640 --> 00:45:21.314 but that question yes for me may00:45:21.314 --> 00:45:23.320 have changed now that Justin00:45:23.320 --> 00:45:25.270 and Aaron are here now,00:45:25.270 --> 00:45:27.245 enforcing better and more strict00:45:27.245 --> 00:45:30.339 standards on what we put on the website.00:45:30.340 --> 00:45:32.996 And 99% of the times you don't want00:45:32.996 --> 00:45:35.554 to do inline styling because when00:45:35.554 --> 00:45:39.170 Justin and Aaron go back and try to00:45:39.170 --> 00:45:42.410 implement our new design in a couple years.00:45:42.410 --> 00:45:43.942 They're going to go.00:45:43.942 --> 00:45:46.240 How come half this crap doesn't00:45:46.318 --> 00:45:48.352 adhere and they're going to go00:45:48.352 --> 00:45:51.159 look in and see how this crap that00:45:51.159 --> 00:45:53.241 we had copied in there, right?00:45:53.241 --> 00:45:55.046 So typically you don't want00:45:55.046 --> 00:45:56.490 to do inline styling.00:45:56.490 --> 00:45:59.108 I did out of sheer necessity so00:45:59.108 --> 00:46:01.012 could potentially Aaron take that00:46:01.012 --> 00:46:02.782 JavaScript code or jQuery code00:46:02.782 --> 00:46:04.934 that I have and convert that00:46:04.934 --> 00:46:07.314 into a DNN module that could then00:46:07.320 --> 00:46:10.128 be posted on a page and make it00:46:10.128 --> 00:46:12.930 easier for us to do this centrally.00:46:12.930 --> 00:46:15.258 Oh hell yeah yeah it could.00:46:15.260 --> 00:46:18.220 Now do they have time to do it right now?00:46:18.220 --> 00:46:19.108 I don't know,00:46:19.108 --> 00:46:21.180 but that would be in my opinion,00:46:21.180 --> 00:46:23.238 that would be the panacea right to00:46:23.238 --> 00:46:25.070 have Aaron and or Justin create00:46:25.070 --> 00:46:27.128 a DNN module and just steal that00:46:27.196 --> 00:46:28.576 code off that DNN page.00:46:28.580 --> 00:46:30.356 Convert it to a DNN module,00:46:30.360 --> 00:46:32.418 and then that module could be called00:46:32.418 --> 00:46:34.560 and added to any page anywhere on00:46:34.560 --> 00:46:36.702 the website and you know they could00:46:36.702 --> 00:46:38.676 even create a UI that would say00:46:38.676 --> 00:46:40.424 you click a button at question,00:46:40.424 --> 00:46:42.200 you know and it pops up.00:46:42.200 --> 00:46:44.349 There's two fields and you type in00:46:44.349 --> 00:46:46.479 the question you type in the answer.00:46:46.480 --> 00:46:48.174 And then maybe there's an up and00:46:48.174 --> 00:46:49.969 down arrow if you want to order00:46:49.969 --> 00:46:51.529 them in a specific order, right?00:46:51.529 --> 00:46:53.323 They could actually create a module00:46:53.323 --> 00:46:55.256 that would allow us to go in and00:46:55.256 --> 00:46:56.541 change the order of the questions00:46:56.541 --> 00:46:58.485 and move them up and down and edit00:46:58.485 --> 00:46:59.980 the questions and add links mean00:46:59.980 --> 00:47:01.730 they can do all kinds of stuff.00:47:01.730 --> 00:47:03.230 It's just a matter of priorities.00:47:03.230 --> 00:47:05.230 I know that's a long way to answer00:47:05.230 --> 00:47:06.730 that question, so maybe not now,00:47:06.730 --> 00:47:08.230 but at least that allows air.00:47:08.230 --> 00:47:09.480 And to think about it,00:47:09.480 --> 00:47:11.730 and if it's something that they want to do,00:47:11.730 --> 00:47:13.230 it's better to think about it.00:47:13.230 --> 00:47:15.552 Now that my code is only on five pages00:47:15.552 --> 00:47:17.295 before we embed it on 100 pages.00:47:17.300 --> 00:47:19.264 Right? Yeah, just energy.00:47:19.264 --> 00:47:22.420 Oh sorry, go ahead.00:47:22.420 --> 00:47:24.676 Oh no, I was just gonna add Justin.00:47:24.680 --> 00:47:26.626 Just just in interject like if if00:47:26.626 --> 00:47:28.574 y'all ever wanna like have a one on00:47:28.574 --> 00:47:30.379 one with me or have any questions00:47:30.379 --> 00:47:32.449 regarding you know something like like00:47:32.449 --> 00:47:34.905 like that that wrong went over that00:47:34.905 --> 00:47:37.070 we can implement please you know.00:47:37.070 --> 00:47:39.830 Uhm, please reach out to me or Justin00:47:39.830 --> 00:47:42.494 or both of us and we can always00:47:42.494 --> 00:47:45.288 schedule like a a working session to.00:47:45.290 --> 00:47:48.170 You know to look into that.00:47:48.170 --> 00:47:50.326 Uh, or maybe implemented and see what00:47:50.326 --> 00:47:52.733 you're trying to do one year with your00:47:52.733 --> 00:47:56.380 content, so I think that'll be fun.00:47:56.380 --> 00:47:56.982 Yeah, uh,00:47:56.982 --> 00:47:59.390 and I think that Riley might have put00:47:59.456 --> 00:48:01.864 some like little FA Q A like accordions00:48:01.864 --> 00:48:04.386 like on the template that he made us.00:48:04.390 --> 00:48:06.399 I'm not sure like what Cody is00:48:06.399 --> 00:48:08.426 using for that or anything but I00:48:08.426 --> 00:48:10.873 think that I did see that on there00:48:10.873 --> 00:48:12.698 unless I'm mistaken or missing.00:48:12.700 --> 00:48:13.828 Membering probably didn't.00:48:13.828 --> 00:48:16.460 He probably grabbed it from my page00:48:16.530 --> 00:48:18.441 'cause I worked on that with him00:48:18.441 --> 00:48:20.631 and told him and showed him what I00:48:20.631 --> 00:48:22.556 was doing so I'm sure he probably00:48:22.556 --> 00:48:24.712 literally just went to the DM page,00:48:24.720 --> 00:48:26.068 snagged it off there.00:48:26.068 --> 00:48:28.959 And and is using the same exact code,00:48:28.960 --> 00:48:31.732 which is exactly what I wanted him to do.00:48:31.740 --> 00:48:32.358 So yeah,00:48:32.358 --> 00:48:34.830 you might already have it in your template,00:48:34.830 --> 00:48:37.920 but we might want to take a look at that.00:48:37.920 --> 00:48:39.470 And again, like Aaron said,00:48:39.470 --> 00:48:41.633 if we don't want to manually copy00:48:41.633 --> 00:48:42.560 and paste now,00:48:42.560 --> 00:48:44.597 why Sam would we want to change00:48:44.597 --> 00:48:46.578 the way we're using that code?00:48:46.580 --> 00:48:48.771 If it's really just simple as pasting00:48:48.771 --> 00:48:50.897 that code in to an HTML module,00:48:50.900 --> 00:48:53.056 why would we want to change that?00:48:53.060 --> 00:48:54.300 It seems pretty easy.00:48:58.130 --> 00:48:59.560 Uhm?00:49:01.980 --> 00:49:05.658 Fire is building a little AD.00:49:05.660 --> 00:49:07.040 Uh, I mean well,00:49:07.040 --> 00:49:08.765 does this everything do that?00:49:08.770 --> 00:49:09.811 Uhm, publisher level.00:49:09.811 --> 00:49:11.546 One feature that we want00:49:11.546 --> 00:49:13.269 to turn DNN right here.00:49:13.270 --> 00:49:15.854 No, this has to do with two years00:49:15.854 --> 00:49:18.037 from now when Nazar comes back00:49:18.037 --> 00:49:21.016 with a new ***** and design for the00:49:21.016 --> 00:49:23.290 website and Aaron and Justin are00:49:23.373 --> 00:49:25.977 responsible to go in and change it.00:49:25.980 --> 00:49:27.087 Where and how?00:49:27.087 --> 00:49:29.301 Let's say that instead of having00:49:29.301 --> 00:49:31.735 that Gray background for my FA Q,00:49:31.740 --> 00:49:33.900 the new design has that background.00:49:33.900 --> 00:49:35.217 A light blue.00:49:35.217 --> 00:49:37.412 Well, where are they going00:49:37.412 --> 00:49:39.918 to go change that now?00:49:39.920 --> 00:49:41.030 Uhm?00:49:43.650 --> 00:49:48.910 The skins area that come.00:49:48.910 --> 00:49:50.470 And that source is from00:49:50.470 --> 00:49:52.770 like a database, right?00:49:52.770 --> 00:49:54.525 Theoretically they would have to00:49:54.525 --> 00:49:56.998 try to figure that out because the00:49:56.998 --> 00:49:59.273 problem is Ron went and copied that00:49:59.273 --> 00:50:01.740 and pasted that code onto a whole00:50:01.740 --> 00:50:03.466 bunch of different pages everywhere.00:50:03.466 --> 00:50:06.218 He put FA cues, he pasted that code00:50:06.218 --> 00:50:09.050 and they're going to have to go visit00:50:09.050 --> 00:50:11.850 every one of those bloody pages and find00:50:11.921 --> 00:50:14.846 that code to change it from grey to blue.00:50:14.850 --> 00:50:18.168 However, had they created and taken that00:50:18.168 --> 00:50:22.139 code and pulled it out and made a DNN module.00:50:22.140 --> 00:50:25.416 Then if they went in and changed the module,00:50:25.420 --> 00:50:27.170 that module could be installed00:50:27.170 --> 00:50:29.420 and show up on 500 pages,00:50:29.420 --> 00:50:32.140 but all 500 pages get updated and get00:50:32.140 --> 00:50:34.880 changed to blue with making one change.00:50:38.530 --> 00:50:41.140 Because they're using an accordion module00:50:41.140 --> 00:50:44.270 and we updated the module instead of.00:50:44.270 --> 00:50:45.825 We actually pasted the styling00:50:45.825 --> 00:50:47.790 code as we went through right.00:50:47.790 --> 00:50:50.030 I showed you all that styling code.00:50:50.030 --> 00:50:51.758 We literally pasted that on the00:50:51.758 --> 00:50:53.550 page so that overrides everything,00:50:53.550 --> 00:50:56.080 but I had to do it at the time because00:50:56.154 --> 00:50:58.236 the accordion modules that we had00:50:58.236 --> 00:51:00.388 on our DNN website literally were00:51:00.388 --> 00:51:02.824 broken and I could not use them.00:51:02.830 --> 00:51:05.728 So the only option I had to get this00:51:05.728 --> 00:51:08.389 done and get the SCO value from it00:51:08.389 --> 00:51:11.234 that we did was I had to go find00:51:11.234 --> 00:51:13.096 and create my own standalone jacory00:51:13.096 --> 00:51:15.427 code that would not be affected by.00:51:15.430 --> 00:51:16.940 All the other DNN modules,00:51:16.940 --> 00:51:19.040 and that's literally why I did it,00:51:19.040 --> 00:51:21.528 but I didn't have a developer back then00:51:21.528 --> 00:51:24.456 that I could rely on to help me do that,00:51:24.460 --> 00:51:25.294 and I do.00:51:25.294 --> 00:51:28.070 Now I've got two on my team full time.00:51:28.070 --> 00:51:29.580 They could, literally, you know,00:51:29.580 --> 00:51:30.784 once it gets prioritized,00:51:30.784 --> 00:51:32.289 go in and do that.00:51:32.290 --> 00:51:33.832 So I'm just bringing this up00:51:33.832 --> 00:51:35.307 because we probably that's probably00:51:35.307 --> 00:51:36.498 a strategic conversation.00:51:36.500 --> 00:51:38.754 We want to have before Steven and00:51:38.754 --> 00:51:40.822 Autumn and Brooke jump in and go00:51:40.822 --> 00:51:42.820 blast these FA cues on 750 pages,00:51:42.820 --> 00:51:46.044 which is literally what we want to do.00:51:46.050 --> 00:51:47.326 Before we do that,00:51:47.326 --> 00:51:49.696 I don't want to create 750 places00:51:49.696 --> 00:51:52.377 that we have to go administer versus00:51:52.377 --> 00:51:54.630 maybe take a month created bloody00:51:54.630 --> 00:51:57.118 module and now you guys can throw00:51:57.118 --> 00:51:59.982 that module on 750 pages and now it's00:51:59.982 --> 00:52:02.209 completely maintainable going forward.00:52:02.210 --> 00:52:03.200 That makes sense to everybody,00:52:03.200 --> 00:52:03.600 I hope.00:52:07.100 --> 00:52:08.436 Great job with that.00:52:08.436 --> 00:52:09.910 Uh, that jQuery, uh?00:52:09.910 --> 00:52:11.430 Code, by the way,00:52:11.430 --> 00:52:12.640 I think it looks good.00:52:12.640 --> 00:52:13.888 Thank you appreciate that.00:52:13.888 --> 00:52:16.180 Took me awhile to find it again.00:52:16.180 --> 00:52:17.685 Not being a developer I had to00:52:17.685 --> 00:52:19.493 do a lot of Googling and futzing00:52:19.493 --> 00:52:21.884 around with it and I added it on a00:52:21.884 --> 00:52:23.466 bunch of pages and played with it00:52:23.470 --> 00:52:25.094 and tested a whole bunch of them00:52:25.094 --> 00:52:26.476 before I finally found the one00:52:26.476 --> 00:52:27.967 I really liked and that one was00:52:28.014 --> 00:52:29.384 the cleanest and most lightweight00:52:29.384 --> 00:52:31.140 with the least amount of code.00:52:31.140 --> 00:52:33.040 Uhm, so thanks, appreciate that.00:52:33.040 --> 00:52:35.152 Yeah no, I wouldn't have been able to00:52:35.152 --> 00:52:37.159 tell whether reveals a developer or not.00:52:37.160 --> 00:52:39.488 So it's you know, looks good.00:52:39.490 --> 00:52:44.178 Thanks awesome so uh.00:52:44.180 --> 00:52:48.560 Anyway, so FA Q Schema brook.00:52:48.560 --> 00:52:51.416 Tell me what this FHQ schema is and00:52:51.416 --> 00:52:54.977 where we put it on a page and why we do it.00:52:54.980 --> 00:52:56.612 It's output in Jason,00:52:56.612 --> 00:52:59.510 so Google can read it and you00:52:59.510 --> 00:53:01.315 put it in the header.00:53:01.320 --> 00:53:02.508 Bingo done autumn.00:53:02.508 --> 00:53:05.280 What is this script section right here?00:53:05.280 --> 00:53:10.350 And why do we have this little piece of code?00:53:10.350 --> 00:53:13.438 Uhm, it tells a like web page like00:53:13.438 --> 00:53:16.333 how the like FA Q's are supposed00:53:16.333 --> 00:53:19.370 to act like for the accordion.00:53:19.370 --> 00:53:22.190 Exactly how they slide down and.00:53:22.190 --> 00:53:24.820 Exactly, it's literally the behavior00:53:24.820 --> 00:53:28.240 of the accordion Sam or Stephen.00:53:28.240 --> 00:53:29.332 Let's go.00:53:29.332 --> 00:53:30.424 Stephen Stephen.00:53:30.424 --> 00:53:34.290 What is this stuff right here then?00:53:37.760 --> 00:53:40.901 OK, let me take a look right here to00:53:40.901 --> 00:53:43.198 right here. Here's your opening tag.00:53:43.198 --> 00:53:45.379 Here's closed tag. What is that?00:53:49.000 --> 00:53:51.118 I believe that is the, UM,00:53:51.118 --> 00:53:53.742 the graying and the amount of Gray space00:53:53.742 --> 00:53:56.137 around each question when it's opened,00:53:56.140 --> 00:53:57.930 its all of it, right?00:53:57.930 --> 00:54:01.072 So if you look at this, this is later.00:54:01.072 --> 00:54:03.410 You can see dot accordion dot according00:54:03.477 --> 00:54:06.137 item Dota Korean thumb dot accordion panel.00:54:06.140 --> 00:54:08.468 So these are all the classes00:54:08.468 --> 00:54:10.780 that when I write an FA Q.00:54:10.780 --> 00:54:13.741 This is how those classes are styled so I00:54:13.741 --> 00:54:16.846 can come over here to win accordion item.00:54:16.850 --> 00:54:19.130 The accordion itself has this margin.00:54:19.130 --> 00:54:21.056 This padding a border on top.00:54:21.060 --> 00:54:23.463 Then if I add an item it has just00:54:23.463 --> 00:54:25.869 a single pixel on the bottom.00:54:25.870 --> 00:54:28.705 If I don't have any items then it'll just00:54:28.705 --> 00:54:31.731 at the very top have a line at the top00:54:31.731 --> 00:54:34.540 right just this one pixel border at top.00:54:34.540 --> 00:54:36.298 So this right here is how00:54:36.298 --> 00:54:38.070 that top line gets created.00:54:38.070 --> 00:54:39.354 Then every additional question,00:54:39.354 --> 00:54:41.923 every item that we add. This is how00:54:41.923 --> 00:54:44.170 the line comes on the bottom right.00:54:44.170 --> 00:54:45.470 So you're exactly right.00:54:45.470 --> 00:54:48.232 So this is all the styling of all00:54:48.232 --> 00:54:50.097 the elements within the accordion.00:54:50.100 --> 00:54:51.440 Script and then Aaron.00:54:51.440 --> 00:54:53.860 What is all this crap down here?00:54:55.900 --> 00:54:58.728 Uh, that's just all of your HTML, like here.00:54:58.728 --> 00:55:01.280 Like those FA cues that we saw is00:55:01.358 --> 00:55:03.896 just being rendered with this some.00:55:03.900 --> 00:55:06.476 HTML here. Yep, this is literally the00:55:06.476 --> 00:55:09.012 HTML stuff that I paste underneath00:55:09.012 --> 00:55:11.272 this accordion that the accordion00:55:11.272 --> 00:55:13.218 controls the view of right?00:55:13.220 --> 00:55:17.010 So I paste this all in there and off I go.00:55:17.010 --> 00:55:19.355 I'm good to go, so that's literally00:55:19.355 --> 00:55:21.149 what makes that whole page.00:55:21.150 --> 00:55:23.484 So now everybody kind of understands00:55:23.484 --> 00:55:25.040 there's actually two different00:55:25.102 --> 00:55:27.020 pieces here when I write FA cues,00:55:27.020 --> 00:55:30.116 there's the FA Q Schema piece which is broke.00:55:30.120 --> 00:55:32.656 Just told us is the peace and the00:55:32.656 --> 00:55:34.607 format that Google renders for00:55:34.607 --> 00:55:36.677 the people also ask section.00:55:36.680 --> 00:55:38.648 And then there's this HTML stuff00:55:38.648 --> 00:55:41.013 that if we want some additional SEO00:55:41.013 --> 00:55:43.789 value that we can put on the page00:55:43.789 --> 00:55:46.249 as additional content and then this00:55:46.249 --> 00:55:48.527 little jQuery above it creates that00:55:48.527 --> 00:55:50.970 accordion so that it makes it really00:55:51.037 --> 00:55:53.620 nice for people to expand and collapse00:55:53.620 --> 00:55:55.760 the questions on the page, right?00:55:55.760 --> 00:55:58.280 So kind of three chunks of code.00:55:58.280 --> 00:56:00.380 The code in the header for00:56:00.380 --> 00:56:02.240 Google and then the HTML,00:56:02.240 --> 00:56:04.571 which is the question it answers on00:56:04.571 --> 00:56:06.968 the page and then the accordion.00:56:06.970 --> 00:56:08.186 Which styles the content00:56:08.186 --> 00:56:09.706 on the page that's it?00:56:09.710 --> 00:56:10.318 I mean,00:56:10.318 --> 00:56:12.466 that's literally 99.9% of everything I do.00:56:12.466 --> 00:56:14.570 The only thing we really didn't do,00:56:14.570 --> 00:56:17.306 and I know we only got one minute left.00:56:17.310 --> 00:56:19.038 But the only thing we haven't00:56:19.038 --> 00:56:21.511 done now is how do I figure out00:56:21.511 --> 00:56:23.076 what the best questions are?00:56:23.080 --> 00:56:24.910 How do I do that research?00:56:24.910 --> 00:56:26.728 How do I write the questions?00:56:26.730 --> 00:56:28.641 Is there specific format and I think00:56:28.641 --> 00:56:30.506 you guys are great content writers00:56:30.506 --> 00:56:32.809 and probably know the answer to that.00:56:32.810 --> 00:56:34.634 Stephen gave us the first clue00:56:34.634 --> 00:56:35.546 about Atul Autumn.00:56:35.550 --> 00:56:38.394 What was the tool that he was talking about?00:56:38.400 --> 00:56:40.088 And give us just a one minute description00:56:40.088 --> 00:56:41.756 of what he was talking about with that00:56:41.756 --> 00:56:43.459 tool and why we would use that tool.00:56:43.460 --> 00:56:45.924 What does that to help us with?00:56:45.930 --> 00:56:47.870 Uhm, do you mean Atrios?00:56:47.870 --> 00:56:49.670 I do.00:56:49.670 --> 00:56:52.294 Uh, so it helps with like a doing00:56:52.294 --> 00:56:54.380 keyword research and we can see, UM,00:56:54.380 --> 00:56:57.040 like the kinds of questions that people00:56:57.040 --> 00:56:59.918 ask when we look at a keyword and UM.00:56:59.920 --> 00:57:02.290 Kind of like click on like00:57:02.290 --> 00:57:04.200 the other things like uh,00:57:04.200 --> 00:57:06.960 like related keywords or uh.00:57:06.960 --> 00:57:07.350 Yeah.00:57:10.600 --> 00:57:12.328 Alright, so I popped into HF.00:57:12.330 --> 00:57:13.765 I'm going to the keyword00:57:13.765 --> 00:57:14.913 explorer and I'm looking.00:57:14.920 --> 00:57:17.232 What is DNN and I'm going to search00:57:17.232 --> 00:57:19.678 the United State and it comes up and00:57:19.678 --> 00:57:21.827 tells me how difficult on one to 100.00:57:21.830 --> 00:57:23.854 How difficult would it be for us to00:57:23.854 --> 00:57:26.012 show up on page number one and then00:57:26.012 --> 00:57:28.169 it comes back and shows numbers of00:57:28.169 --> 00:57:30.204 searches and things like that, right?00:57:30.204 --> 00:57:32.636 People also talk about this other stuff and00:57:32.636 --> 00:57:35.077 see Ms is in numbers and stuff like this,00:57:35.080 --> 00:57:37.005 so I might go gosh I really00:57:37.005 --> 00:57:38.539 don't know what this does.00:57:38.540 --> 00:57:39.584 Uh, you know what?00:57:39.584 --> 00:57:42.430 Let me go look at some search suggestions,00:57:42.430 --> 00:57:44.726 so this is typically where I go,00:57:44.730 --> 00:57:46.917 so now I can pop in here and I00:57:46.917 --> 00:57:48.888 can start looking down through00:57:48.888 --> 00:57:50.953 some of this stuff right?00:57:50.960 --> 00:57:53.544 And now I'm going to change and say00:57:53.544 --> 00:57:56.033 DNNCMS and I'm going to click enter and00:57:56.033 --> 00:57:58.828 now I want to see some different DM.00:57:58.830 --> 00:58:00.142 So here's DN NCMS.00:58:00.142 --> 00:58:01.454 There's only 150 people,00:58:01.460 --> 00:58:03.428 so I'm not finding much here,00:58:03.430 --> 00:58:05.621 so maybe I don't want to write00:58:05.621 --> 00:58:07.030 a question about water.00:58:07.030 --> 00:58:08.342 Dotnetnuke seems vulnerabilities if00:58:08.342 --> 00:58:10.214 less than 10 people, both globally.00:58:10.214 --> 00:58:11.599 And US based people actually00:58:11.599 --> 00:58:12.720 search for that crap.00:58:12.720 --> 00:58:13.626 So guess what?00:58:13.626 --> 00:58:16.190 I'm not going to write a question about.00:58:16.190 --> 00:58:19.640 Right, so this is what I do as I start00:58:19.737 --> 00:58:23.600 coming in here and going, well, uh, CMS.00:58:23.600 --> 00:58:24.660 Security, right?00:58:24.660 --> 00:58:27.330 So I might come in here and just start poking00:58:27.389 --> 00:58:29.939 around different things and seeing alright.00:58:29.940 --> 00:58:31.590 Well here is Social Security00:58:31.590 --> 00:58:32.910 not working for me.00:58:32.910 --> 00:58:35.710 Alright seems security jobs.00:58:35.710 --> 00:58:37.726 Keyword difficulty zero ah only 30 people.00:58:37.730 --> 00:58:40.394 So a lot of times would all do is00:58:40.394 --> 00:58:43.337 I'll come click on this volume button.00:58:43.340 --> 00:58:45.468 And I have to wait till it refreshes00:58:45.468 --> 00:58:47.420 and then I'll click on it again.00:58:47.420 --> 00:58:49.046 And then it flips it descending.00:58:49.050 --> 00:58:51.226 So now I can start at the top.00:58:51.230 --> 00:58:52.590 So here's 6000 people looking00:58:52.590 --> 00:58:53.678 for Social Security scams.00:58:53.680 --> 00:58:53.951 Well,00:58:53.951 --> 00:58:56.119 that doesn't have anything to do with me.00:58:56.120 --> 00:58:58.024 See Ms Security Blvd doesn't have anything.00:58:58.030 --> 00:58:59.656 See Ms security here we go.00:58:59.660 --> 00:59:01.000 Well, there's only 100 people00:59:01.000 --> 00:59:02.650 in the US searching for that.00:59:02.650 --> 00:59:03.452 Now, the.00:59:03.452 --> 00:59:05.056 Difficulty is really low,00:59:05.060 --> 00:59:06.746 so potentially that might be a00:59:06.746 --> 00:59:08.520 question 'cause if I could write00:59:08.520 --> 00:59:10.296 10 questions and each have 100,00:59:10.300 --> 00:59:11.688 well, that's 1000 people.00:59:11.688 --> 00:59:13.423 Potentially each month doing searches00:59:13.423 --> 00:59:15.249 that I might show up in front of.00:59:15.250 --> 00:59:17.266 So am I going to walk away00:59:17.266 --> 00:59:18.740 simply 'cause there's only 100?00:59:18.740 --> 00:59:19.049 Yeah,00:59:19.049 --> 00:59:19.667 maybe not,00:59:19.667 --> 00:59:21.830 but I might try to find something00:59:21.898 --> 00:59:23.886 that's going to give me a little00:59:23.886 --> 00:59:26.404 bit more bang for my buck so I can00:59:26.404 --> 00:59:27.994 start coming over here and looking00:59:27.994 --> 00:59:29.304 at different numbers of keywords00:59:29.304 --> 00:59:30.960 and picking a different keyword.00:59:30.960 --> 00:59:32.706 And then when I'm over here00:59:32.706 --> 00:59:34.206 and find something go, yeah.00:59:34.206 --> 00:59:36.894 That's it, but not what I really want.00:59:36.900 --> 00:59:38.772 You can start coming over here00:59:38.772 --> 00:59:40.920 and looking at the parent topic.00:59:40.920 --> 00:59:41.590 Oh well,00:59:41.590 --> 00:59:43.265 here seems minimum security requirements,00:59:43.270 --> 00:59:45.671 so I might click on that and00:59:45.671 --> 00:59:46.700 that will go00:59:46.783 --> 00:59:47.620 show me 4.00:59:47.620 --> 00:59:49.308 Seems minimum security requirements,00:59:49.308 --> 00:59:51.418 the top 20 Google rankings.00:59:51.420 --> 00:59:52.413 For different keywords,00:59:52.413 --> 00:59:53.737 they're difficulty in volume,00:59:53.740 --> 00:59:55.390 so I'll come in here.00:59:55.390 --> 00:59:56.052 Same thing.00:59:56.052 --> 00:59:57.376 Click on volume once.00:59:59.660 --> 01:00:00.608 Let it load.01:00:04.620 --> 01:00:07.084 Yeah, and then click on volume again.01:00:07.090 --> 01:00:08.149 Let it load.01:00:08.149 --> 01:00:10.267 So now I'm descending by volume,01:00:10.270 --> 01:00:12.734 so I'm getting. So here we are.01:00:12.740 --> 01:00:14.858 1500 people a month looking for01:00:14.858 --> 01:00:15.917 information system security.01:00:15.920 --> 01:00:17.176 Probably not our thing,01:00:17.176 --> 01:00:20.669 so I'm going to come down here until I can01:00:20.669 --> 01:00:22.979 start finding some stuff that's applicable.01:00:22.980 --> 01:00:24.072 CMS technology.01:00:24.072 --> 01:00:28.440 Alright, well that's a 2000 and 50 people.01:00:28.440 --> 01:00:30.274 So I'm going to start looking and01:00:30.274 --> 01:00:32.460 this is how I'm doing it now again,01:00:32.460 --> 01:00:34.300 this obviously DNN is not one or the01:00:34.300 --> 01:00:36.228 see Ms Security right now is not one01:00:36.228 --> 01:00:38.865 that has a lot of obviously a lot of01:00:38.865 --> 01:00:40.500 people searching guaranteed things like01:00:40.500 --> 01:00:42.174 integration and E commerce and stuff01:00:42.174 --> 01:00:44.248 like that have a lot more of this,01:00:44.250 --> 01:00:46.126 but when Stephen was talking about this,01:00:46.130 --> 01:00:47.678 this is exactly what I'm doing01:00:47.678 --> 01:00:49.340 and I'm looking for stuff like.01:00:49.340 --> 01:00:51.286 Here's row is one of our clients01:00:51.286 --> 01:00:53.416 and I'm doing a bunch of work for01:00:53.416 --> 01:00:55.518 row right now so they came to me01:00:55.518 --> 01:00:57.380 and I'll show you a good example.01:00:57.380 --> 01:00:58.564 We're building the site.01:00:58.564 --> 01:00:59.748 For them right now,01:00:59.750 --> 01:01:01.466 and they're like we sell the01:01:01.466 --> 01:01:02.324 COVID rapid test.01:01:02.330 --> 01:01:04.410 So I went out to do some keyword01:01:04.410 --> 01:01:06.532 research and I found COVID rapid test01:01:06.532 --> 01:01:08.650 80,000 people a month search for that.01:01:08.650 --> 01:01:10.366 So on first look I'm like,01:01:10.370 --> 01:01:11.614 hey, that's awesome however.01:01:11.614 --> 01:01:13.169 What does that tell me?01:01:15.920 --> 01:01:18.458 Well, out of 1 to 100.01:01:18.460 --> 01:01:19.684 That's pretty bloody difficult,01:01:19.684 --> 01:01:21.740 no matter how much work we do,01:01:21.740 --> 01:01:23.204 we're probably not going01:01:23.204 --> 01:01:25.400 to show up on Page 1.01:01:25.400 --> 01:01:28.487 So one thing I found was check this out.01:01:28.490 --> 01:01:30.548 If you flip those two words,01:01:30.550 --> 01:01:33.286 rapid COVID test 145 thousand people a month,01:01:33.290 --> 01:01:36.678 search for rapid COVID test and look01:01:36.678 --> 01:01:39.370 at the competition for that one.01:01:39.370 --> 01:01:41.589 So guess what? I told the client01:01:41.589 --> 01:01:43.319 very first thing I told him.01:01:43.320 --> 01:01:45.301 From now on we do not refer01:01:45.301 --> 01:01:47.648 to ours as a COVID rapid test.01:01:47.650 --> 01:01:50.422 It is a rapid COVID test may sound funky,01:01:50.430 --> 01:01:52.966 but more people almost two to one more01:01:52.966 --> 01:01:55.060 people call it a rapid COVID test,01:01:55.060 --> 01:01:57.154 then COVID rapid test and the01:01:57.154 --> 01:01:58.875 businesses are all calling at01:01:58.875 --> 01:02:00.923 this so we can't show up in first,01:02:00.930 --> 01:02:03.100 but the people are searching for this.01:02:03.100 --> 01:02:05.564 So guess what we're going to call it,01:02:05.570 --> 01:02:08.098 what the people do and now we got01:02:08.098 --> 01:02:10.175 150,000 people a month searching for01:02:10.175 --> 01:02:12.647 this and they're going to find us01:02:12.647 --> 01:02:14.735 instead of all of our competition.01:02:14.740 --> 01:02:15.000 Right,01:02:15.000 --> 01:02:16.820 so this is a bunch of research01:02:16.820 --> 01:02:19.426 that I did looking for all kinds of01:02:19.426 --> 01:02:21.489 different keywords for COVID rapid test,01:02:21.490 --> 01:02:23.338 right? I found a whole bunch.01:02:23.340 --> 01:02:25.830 I found 45 different keywords.01:02:25.830 --> 01:02:27.570 Representing 472 thousand searches a01:02:27.570 --> 01:02:29.980 month and an average difficulty level of 19,01:02:29.980 --> 01:02:31.684 so every piece of content my01:02:31.684 --> 01:02:33.945 client is going to right now about01:02:33.945 --> 01:02:35.720 those products on this website.01:02:35.720 --> 01:02:37.754 This is what I want him to use for01:02:37.754 --> 01:02:40.176 the key words and the phrases within01:02:40.176 --> 01:02:42.072 their articles within their products01:02:42.072 --> 01:02:45.004 within their titles URLs, you name it.01:02:45.004 --> 01:02:48.640 This is what I want him to use.01:02:48.640 --> 01:02:51.986 Does this all making sense to everybody?01:02:51.990 --> 01:02:52.696 So yes,01:02:52.696 --> 01:02:55.167 this this right here would be a01:02:55.167 --> 01:02:57.696 really good if I wanted to go out01:02:57.696 --> 01:03:00.369 and write an FA Q for this product,01:03:00.370 --> 01:03:05.113 and I wanted that to show up on Google.01:03:05.120 --> 01:03:07.927 This would be a really good set01:03:07.927 --> 01:03:09.525 of potential questions, right?01:03:09.525 --> 01:03:12.290 Where can I get a rapid COVID01:03:12.290 --> 01:03:15.163 test 2400 people a month search01:03:15.163 --> 01:03:17.648 that competition is only 1800.01:03:17.650 --> 01:03:18.890 What a great FA Q.01:03:18.890 --> 01:03:21.113 So guess what these guys are going to do.01:03:21.120 --> 01:03:22.360 We're going to go right.01:03:22.360 --> 01:03:24.887 1020 thirty 40 FA cues and I'm01:03:24.887 --> 01:03:27.720 going to hide it in an FA cues tab01:03:27.720 --> 01:03:30.398 on a page and so we can do that.01:03:30.400 --> 01:03:32.060 This all makes sense to everybody, I hope.01:03:35.000 --> 01:03:37.408 Yes, OK, so this is what Steven01:03:37.408 --> 01:03:39.529 was talking about. Go to HRF.01:03:39.529 --> 01:03:40.981 Start doing some research01:03:40.981 --> 01:03:42.910 which is that's what I did.01:03:42.910 --> 01:03:44.674 I started with COVID rapid test01:03:44.674 --> 01:03:46.749 and this is the rabbit hole01:03:46.749 --> 01:03:48.417 that it ultimately produced,01:03:48.420 --> 01:03:50.800 which for me is great because this01:03:50.800 --> 01:03:53.772 to me is awesome 'cause I'm not01:03:53.772 --> 01:03:56.102 writing content for 20 people.01:03:56.110 --> 01:03:59.215 I'm writing content for 472
01:03:59.215 --> 01:04:01.699 thousand searches every month.01:04:01.700 --> 01:04:03.344 Right, I got 45 different ways01:04:03.344 --> 01:04:05.536 that I can talk about that to01:04:05.536 --> 01:04:07.606 hit this audience and my average01:04:07.606 --> 01:04:09.017 competition is really low and01:04:09.017 --> 01:04:10.826 that's why I do all this research.01:04:10.826 --> 01:04:12.968 So now whenever I go write about01:04:12.968 --> 01:04:14.734 these products or I do anything01:04:14.734 --> 01:04:16.104 content wise on this website,01:04:16.110 --> 01:04:18.406 I'm not going to use any other phrase01:04:18.406 --> 01:04:20.458 besides one that is on this page that01:04:20.458 --> 01:04:22.513 I know has low competition and can01:04:22.513 --> 01:04:24.625 help drive traffic to the website.01:04:24.630 --> 01:04:25.198 So anyway,01:04:25.198 --> 01:04:27.470 that's kind of the full circle that was01:04:27.528 --> 01:04:29.628 kind of where we started with Steven,01:04:29.630 --> 01:04:31.706 and I know we didn't spend.01:04:31.710 --> 01:04:32.154 I mean,01:04:32.154 --> 01:04:33.930 we could spend an hour or two just01:04:33.990 --> 01:04:35.691 in a trust building out this table01:04:35.691 --> 01:04:37.961 and you can see that I've I've done01:04:37.961 --> 01:04:39.441 that for numerous keywords here.01:04:39.450 --> 01:04:39.964 Strep test.01:04:39.964 --> 01:04:41.763 I did this same bloody thing right?01:04:41.770 --> 01:04:42.790 And then flu testing.01:04:42.790 --> 01:04:44.610 Same thing at home pregnancy at home,01:04:44.610 --> 01:04:45.196 drug testing,01:04:45.196 --> 01:04:45.489 right?01:04:45.489 --> 01:04:47.840 This is exactly what I do for all01:04:47.840 --> 01:04:49.520 my clients when they come to me01:04:49.520 --> 01:04:51.431 to do SCO the very first thing I01:04:51.431 --> 01:04:53.193 do is all of this keyword research01:04:53.193 --> 01:04:55.160 because I don't want to waste any01:04:55.220 --> 01:04:56.907 time writing a single word on any01:04:56.907 --> 01:04:58.401 page on their website unless I01:04:58.401 --> 01:05:00.081 know what words I can use that01:05:00.090 --> 01:05:02.838 are going to help drive traffic.01:05:02.840 --> 01:05:03.616 Does that make sense?01:05:03.616 --> 01:05:05.040 Kind of makes sense I I hope.01:05:07.360 --> 01:05:09.390 So alright, I know we've got over01:05:09.390 --> 01:05:10.938 a few minutes. Thanks everyone.01:05:10.938 --> 01:05:13.311 Is there any other questions I'm done01:05:13.311 --> 01:05:15.461 with my part so all I'm happy to stay01:05:15.461 --> 01:05:17.459 a few more minutes to answer any01:05:17.459 --> 01:05:19.250 questions that I may have generated.01:05:19.250 --> 01:05:20.990 Any other questions you guys have?01:05:23.900 --> 01:05:27.859 No, I'm good. Awesome, thanks everyone.