---Presenter: Reily HalversenSubject: Content ManagementDuration: 00:48:53Quiz: Marketing Training Quiz 2---00:00:05.030 --> 00:00:11.014 - Welcome to our Part 2 of content management for our clarity 00:00:11.014 --> 00:00:16.998 - website. Um, our last training we had briefly gone over the 00:00:16.998 --> 00:00:22.982 - process of posting content. A couple of key things to think 00:00:22.982 --> 00:00:28.190 - about. And today will do a little bit of regurgitation. A 00:00:28.190 --> 00:00:32.645 - little bit of quizzing, and then dive a little bit deeper 00:00:32.645 --> 00:00:37.100 - into some of the more niche topics. So first, uh, Sam. 00:00:37.100 --> 00:00:41.150 - What are the two reasons for which you write content? 00:00:44.300 --> 00:00:51.755 - To get the user our end users to either hit a CTA or explore more 00:00:51.755 --> 00:00:53.246 - of our site. 00:00:55.660 --> 00:01:01.192 - OK, yeah um the wayward that that is actually a great answer. 00:01:01.192 --> 00:01:06.724 - Uh, that are the. Those are the two actions that we're wanting 00:01:06.724 --> 00:01:12.256 - somebody to take now. Are you looking for CR Owen SCO? That 00:01:12.256 --> 00:01:17.788 - was what I initially was looking for, but my question was worded 00:01:17.788 --> 00:01:23.320 - very odd. But Yes, the two reasons why we write content are 00:01:23.320 --> 00:01:26.086 - SCO and CR. Oh, we want. 00:01:26.150 --> 00:01:29.768 - Search engines to find our content and love it. 00:01:30.320 --> 00:01:37.138 - Uhm, and then we want our users kind of the part that you had 00:01:37.138 --> 00:01:42.982 - answered is we want them to take two actions, either jump to 00:01:42.982 --> 00:01:47.365 - another page, hopefully a champion and the other action 00:01:47.365 --> 00:01:52.722 - would be to actually convert. Now with those two things in 00:01:52.722 --> 00:01:57.592 - mind, what actually makes a good piece of content, Ron? 00:02:00.010 --> 00:02:05.707 - Let me unmute, uh, well, it depends, it depends. 00:02:06.930 --> 00:02:11.900 - Good to show engine or whether it's good to the CRO user on the 00:02:11.900 --> 00:02:13.675 - page. Which are you asking? 00:02:14.790 --> 00:02:20.237 - Um will start with SC. Oh, So what makes it good piece of 00:02:20.237 --> 00:02:25.265 - content in regards to see? Oh yeah, good piece of content is 00:02:25.265 --> 00:02:30.293 - one that the search engine likes digests index is an ranks and 00:02:30.293 --> 00:02:35.321 - displays well for a number of keywords that we want that page 00:02:35.321 --> 00:02:36.997 - to show up for. 00:02:38.980 --> 00:02:41.218 - Fantastic, perfect answer. 00:02:41.830 --> 00:02:47.780 - Um Patrick, Uh. On the flip side of that, what makes a good piece 00:02:47.780 --> 00:02:49.480 - of content regarding CRO? 00:02:53.590 --> 00:02:54.360 - Um? 00:02:55.410 --> 00:02:57.335 - What makes a good piece of content? 00:02:59.220 --> 00:03:00.300 - The content that. 00:03:01.030 --> 00:03:03.540 - Has a high conversion rate. 00:03:05.360 --> 00:03:11.240 - Yes, that is correct. So in regards to the conversion 00:03:11.240 --> 00:03:12.416 - rate optimization. 00:03:14.610 --> 00:03:20.378 - A rule that is frequently brought up um. 00:03:21.380 --> 00:03:23.210 - Is what Sam. 00:03:26.010 --> 00:03:28.450 - Roulettes frequently brought up 00:03:28.450 --> 00:03:32.540 - um. There are three parts to it. 00:03:34.850 --> 00:03:36.479 - 333 year old. 00:03:37.890 --> 00:03:43.790 - Yes, exactly. I asked the question I was like that's 00:03:43.790 --> 00:03:49.690 - really vague. Yeah, that's exactly it. So as we're talking 00:03:49.690 --> 00:03:56.098 - about content. I I want us all to continuously think about 00:03:56.098 --> 00:04:01.510 - this 3:30 and three rule, uh, and what are those numbers 00:04:01.510 --> 00:04:05.446 - actually mean samples? Also, the 50 milliseconds rule. 00:04:06.870 --> 00:04:08.850 - An the 50 millisecond rule. 00:04:10.180 --> 00:04:13.852 - Also with the 333 year old UM, 3 00:04:13.852 --> 00:04:17.471 - seconds to. Peak their interest, get them and get 00:04:17.471 --> 00:04:18.989 - them to look at the site. 00:04:20.500 --> 00:04:24.844 - 30 seconds to really get them engaged and read on and then. 00:04:26.380 --> 00:04:30.616 - 3 minutes to Explorer take action. 00:04:32.170 --> 00:04:36.346 - Yeah, yeah exactly. I used a a fishing metaphor last time you 00:04:36.346 --> 00:04:41.218 - get 3 seconds for the fish to to notice that there's a hook in 00:04:41.218 --> 00:04:44.698 - the water. You got 30 seconds for them to actually. 00:04:45.630 --> 00:04:50.802 - You know, take interest and maybe niblet the bait for a bit 00:04:50.802 --> 00:04:56.836 - and then he got 3 minutes to get him to convert and take that 00:04:56.836 --> 00:05:01.146 - action. Uh, so that's exactly right now. Ron. You mentioned 00:05:01.146 --> 00:05:06.318 - the 50 millisecond rule. Uh, What is this rule and what does 00:05:06.318 --> 00:05:11.921 - it impact? This is the one that when a user hits the page 00:05:11.921 --> 00:05:14.507 - subconsciously within 50 milliseconds, they automatically 00:05:14.507 --> 00:05:16.231 - assign a professionalism score. 00:05:16.640 --> 00:05:20.527 - To your company. Based on what that page looks like. So it may 00:05:20.527 --> 00:05:24.414 - be content, but it's the styling of the content and how the page 00:05:24.414 --> 00:05:27.703 - looks is just like you could have $1,000,000 mansion. But if 00:05:27.703 --> 00:05:31.291 - you landed somebody you know if they jump through the roof and 00:05:31.291 --> 00:05:35.477 - landed in one of the rooms and it looked like crap and it was 00:05:35.477 --> 00:05:39.364 - dirty and add dirty diapers on the floor you would be so turned 00:05:39.364 --> 00:05:42.653 - off that you wouldn't care that it's a $3,000,000 mansion right? 00:05:42.653 --> 00:05:47.138 - Same thing if you come to a page and it's crap and it's got a 00:05:47.138 --> 00:05:50.427 - terrable graphic and it's got a terrible font. It's got terrible 00:05:50.427 --> 00:05:53.427 - colors. It doesn't matter how good your content is written, 00:05:53.427 --> 00:05:56.943 - it doesn't matter. You're not even going to get to the 333 00:05:56.943 --> 00:06:00.166 - rule. Probably they're going to look at it and go black, 00:06:00.166 --> 00:06:03.096 - and they're going to bounce. So the 50 milliseconds rule 00:06:03.096 --> 00:06:07.198 - for me is always make sure the house is clean as soon as you 00:06:07.198 --> 00:06:10.128 - open the door. Otherwise you're not even gonna get to 00:06:10.128 --> 00:06:11.007 - sharing your content. 00:06:12.870 --> 00:06:16.742 - That's exactly right. That is exactly right. So with all that 00:06:16.742 --> 00:06:21.670 - in mind, the above the fold. So what you see when you first land 00:06:21.670 --> 00:06:24.486 - on a page you can see here is. 00:06:25.370 --> 00:06:30.434 - The most important part of a page? Uh, as soon as somebody 00:06:30.434 --> 00:06:33.810 - hits, like Ron said, there's that 50 milliseconds 00:06:33.810 --> 00:06:37.608 - subconscious decision going. Oh, I've already made a judgment, 00:06:37.608 --> 00:06:42.250 - and then we've only got 3 seconds from there to hopefully 00:06:42.250 --> 00:06:44.782 - actually get them to notice us 00:06:44.782 --> 00:06:50.628 - beyond that. Now there are. There's something that we didn't 00:06:50.628 --> 00:06:57.141 - really get to dive too much in with the organic SCO. Unless I'm 00:06:57.141 --> 00:07:02.151 - being forgetful. But yes, we generate and post content and 00:07:02.151 --> 00:07:08.163 - write for search engines and end users, but end users. We can 00:07:08.163 --> 00:07:10.167 - actually divide into two 00:07:10.167 --> 00:07:15.059 - audiences. Um, Sam, What do you think those 00:07:15.059 --> 00:07:17.007 - two audiences might be? 00:07:19.550 --> 00:07:20.940 - Uh. 00:07:23.910 --> 00:07:28.746 - He said one more time, maybe I didn't hear the question again. 00:07:28.746 --> 00:07:32.373 - So whenever we're writing and posting content, we've been 00:07:32.373 --> 00:07:38.015 - talking about how it is for both SCO and CR. Oh yeah, so search 00:07:38.015 --> 00:07:42.851 - engines and our end users hear it clearly. There are two people 00:07:42.851 --> 00:07:48.493 - or two audiences that we want to talk to him on the phone. Have 00:07:48.493 --> 00:07:53.732 - him read our site. Just a wild guess. Who do you think those? 00:07:53.810 --> 00:07:57.380 - Two individuals we might want to be talking to are 00:07:57.380 --> 00:07:58.451 - OK now, remember. 00:08:00.500 --> 00:08:06.682 - Thank you for repeating it. Uh, the business decision makers, or 00:08:06.682 --> 00:08:11.740 - uh, like ITA special like decision makers or specialist. 00:08:17.410 --> 00:08:23.160 - That's exactly it. That is exactly it. You're you're gonna 00:08:23.160 --> 00:08:26.035 - have people who are highly 00:08:26.035 --> 00:08:32.128 - technical. People who aren't people who are these business, 00:08:32.128 --> 00:08:35.764 - the decision makers or I Ty 00:08:35.764 --> 00:08:40.810 - Um now. When we're thinking about these two different 00:08:40.810 --> 00:08:45.410 - audiences, would y'all surmise the maybe the design and layout 00:08:45.410 --> 00:08:49.550 - of our content should differ between audiences? Patrick, what 00:08:49.550 --> 00:08:50.930 - do you think? 00:08:55.620 --> 00:08:56.420 - Um? 00:09:00.410 --> 00:09:03.147 - I I don't. I think so just 00:09:03.147 --> 00:09:08.280 - because. Um? With different audience Picasso be. 00:09:11.230 --> 00:09:13.374 - Actually, don't don't know how to answer that. 00:09:15.600 --> 00:09:18.596 - Yeah, no worries I I've been asked. 00:09:19.740 --> 00:09:21.840 - What's up, Ron? I vote yes. 00:09:22.510 --> 00:09:27.931 - That's exactly what I would have said. Yes, it it does matter if 00:09:27.931 --> 00:09:29.182 - I'm talking to. 00:09:30.070 --> 00:09:34.030 - A business decision maker, and they're not very highly 00:09:34.030 --> 00:09:38.870 - technical, but they're in the chair and they're the ones who 00:09:38.870 --> 00:09:44.590 - are going to be signing off on things. I want to entice them. 00:09:44.590 --> 00:09:49.870 - And for some folks, it seeing in depth numbers or complex graphs 00:09:49.870 --> 00:09:54.270 - that show exactly how things are functioning, how it's working, 00:09:54.270 --> 00:09:59.550 - and the way things are worded. It's going to be much more 00:09:59.550 --> 00:10:03.197 - attractive. Them where we might lose a business decision maker. 00:10:03.197 --> 00:10:07.313 - So whenever I'm going down and designing a page, those are the 00:10:07.313 --> 00:10:12.458 - things that I need to keep in mind. I need to keep in mind is 00:10:12.458 --> 00:10:16.574 - who is This page written for? Because that will depend on how 00:10:16.574 --> 00:10:18.632 - I would like to style things. 00:10:19.240 --> 00:10:22.376 - Um, as well as the 3:30 and 00:10:22.376 --> 00:10:27.599 - three rule. When we develop our content, the design. 00:10:28.360 --> 00:10:30.320 - Uh, I had mentioned that. 00:10:30.890 --> 00:10:35.790 - We think of things in horizontal slices, easily digestible pieces 00:10:35.790 --> 00:10:41.180 - of content that keeps people going. You know they don't see 00:10:41.180 --> 00:10:47.550 - just a massive blob of text. They see text, and it's not a 00:10:47.550 --> 00:10:52.450 - huge amount. Easy to read. It's not overwhelming, but then 00:10:52.450 --> 00:10:56.860 - they're given visuals, something help entice them to continue 00:10:56.860 --> 00:11:01.270 - down the page to visualize what we're looking at. 00:11:02.160 --> 00:11:07.121 - You know somebody who is a business decision maker and is 00:11:07.121 --> 00:11:11.631 - looking for a solution on their catalog. That's medical related. 00:11:11.631 --> 00:11:17.945 - You know. Being able to see. Oh, wow, this is what it could look 00:11:17.945 --> 00:11:20.651 - like, could help entice them to 00:11:20.651 --> 00:11:26.127 - continue scrolling. We then hit another bit of content. It's a 00:11:26.127 --> 00:11:31.323 - little bit more text, but we've got a nice graphic onto the 00:11:31.323 --> 00:11:35.220 - right. Hopefully do keep people to continue doing gauge. 00:11:35.800 --> 00:11:38.300 - On our site now. 00:11:39.940 --> 00:11:45.988 - We have a number of different 00:11:45.988 --> 00:11:51.844 - elements. Um, that we will utilize within these individual 00:11:51.844 --> 00:11:58.708 - slices and just kind of showcase a handful of those. It kind of 00:11:58.708 --> 00:12:01.876 - shown a very large full width 00:12:01.876 --> 00:12:05.248 - image. Get a 5050. 00:12:05.880 --> 00:12:09.015 - You Scroll down, we can see we have another set here. 00:12:10.270 --> 00:12:14.833 - A nice closing, you know, clarity marketplace experts as 00:12:14.833 --> 00:12:20.410 - well as the second action we talked about. You know, having 00:12:20.410 --> 00:12:24.466 - somebody continue onto another page. We've been developing 00:12:24.466 --> 00:12:25.987 - these resource centers. 00:12:26.850 --> 00:12:31.350 - And within these we have links between all these different 00:12:31.350 --> 00:12:36.750 - pages that an for this one is HIPAA guidelines. So all these 00:12:36.750 --> 00:12:41.700 - things HIPAA related. So as soon as somebody hits another page 00:12:41.700 --> 00:12:45.750 - following the same thing, the 3330 and three rule. 00:12:46.590 --> 00:12:48.198 - We have a whole. 00:12:48.840 --> 00:12:53.700 - Hopefully beautiful page. Uhm to entice one of the two, one of 00:12:53.700 --> 00:12:58.155 - the two actions that we desire from them. Stop right here, 00:12:58.155 --> 00:13:03.015 - right? That right, there is a really good example of the two 00:13:03.015 --> 00:13:06.660 - writings for the two different people. Business decision makers 00:13:06.660 --> 00:13:11.520 - love to see lists. Here are the top benefits of doing hippo 00:13:11.520 --> 00:13:14.760 - writing. Here's a bullet list implementing rules and 00:13:14.760 --> 00:13:17.595 - safeguards to protect patiently limiting confidential data. 00:13:17.595 --> 00:13:18.810 - That's literally the. 00:13:18.990 --> 00:13:22.470 - Level that business decision makers like to go. They want 00:13:22.470 --> 00:13:25.950 - nice, clean, concise, bulleted lists of benefits where as you 00:13:25.950 --> 00:13:29.778 - look at the next paragraph, let's break it down here for 00:13:29.778 --> 00:13:33.258 - HIPAA compliance. E rules. Here's the four, and then it 00:13:33.258 --> 00:13:37.086 - might explain it. That's what the technical folk like to do. 00:13:37.086 --> 00:13:40.566 - The technical folk? They're smart. They want to rip this 00:13:40.566 --> 00:13:45.090 - crap apart, and they want to see the details. So they want to 00:13:45.090 --> 00:13:48.918 - actually go through see what the actual details are where above. 00:13:49.010 --> 00:13:52.410 - See, this actually talks about the four actual rules were 00:13:52.410 --> 00:13:56.150 - above. It says this is what HIPAA compliance does, so the 00:13:56.150 --> 00:14:00.230 - four up above is great for the business user. The four down 00:14:00.230 --> 00:14:03.630 - below is better for the technical user 'cause then they 00:14:03.630 --> 00:14:07.370 - want to drill down and start reading about the details. How 00:14:07.370 --> 00:14:10.430 - do you actually do the integration? Can you handle 00:14:10.430 --> 00:14:12.810 - integrating and security? Can you handle multiple 00:14:12.810 --> 00:14:14.850 - infrastructure and load balancing? Business decision 00:14:14.850 --> 00:14:18.930 - makers don't care about that right? So just the data the way 00:14:18.930 --> 00:14:22.330 - you structure the data where you show off the data. 00:14:22.380 --> 00:14:25.180 - Might even be in different places, and since everyone of 00:14:25.180 --> 00:14:27.980 - our articles needs to address both audiences, you should see 00:14:27.980 --> 00:14:31.060 - stuff like this right here where there's going to be a 00:14:31.060 --> 00:14:34.420 - benefits list that a business user would look at and go. This 00:14:34.420 --> 00:14:38.060 - is great. This is exactly what I want. Go ahead and call these 00:14:38.060 --> 00:14:41.140 - guys and figure it out or the technical person might say, 00:14:41.140 --> 00:14:43.940 - well, great, that's marketing fluff, but I want to actually 00:14:43.940 --> 00:14:46.180 - know what you're addressing. Here's the four compliance 00:14:46.180 --> 00:14:48.980 - rules. We know what we're talking about. Here is what 00:14:48.980 --> 00:14:51.780 - we're going to address with your solution, and that makes 00:14:51.780 --> 00:14:52.900 - the technical person happy. 00:14:55.940 --> 00:14:59.333 - Could not have said it better myself. That is 00:14:59.333 --> 00:15:02.349 - exactly right in every single piece of content 00:15:02.349 --> 00:15:05.742 - that we write, we need to continuously think about 00:15:05.742 --> 00:15:10.266 - our audience is and how to cater to them and how to 00:15:10.266 --> 00:15:11.397 - keep them engaged. 00:15:12.970 --> 00:15:17.766 - Like Ronald said, bolded lists that just give you the benefits 00:15:17.766 --> 00:15:22.998 - right off the bat without having to dive into things really great 00:15:22.998 --> 00:15:24.742 - for the decision makers. 00:15:26.280 --> 00:15:31.059 - And actually getting into the high technicalities things, the 00:15:31.059 --> 00:15:37.238 - IT. We can see in this one we actually break up all the 00:15:37.238 --> 00:15:41.572 - individual rules while still trying to keep in mind our other 00:15:41.572 --> 00:15:45.512 - audience bring in an unordered list, so if they're skimming 00:15:45.512 --> 00:15:50.240 - through this, they can see the title and then just quickly read 00:15:50.240 --> 00:15:53.786 - through the bullets that actually reading the text above 00:15:53.786 --> 00:15:58.908 - will have a nice call to action within the center of the page. 00:15:58.908 --> 00:16:02.060 - Maybe that they're already interested and they can. 00:16:02.420 --> 00:16:04.148 - Go ahead and grab a quote. 00:16:05.160 --> 00:16:09.846 - Uh, as you see all the way down through the page, 00:16:09.846 --> 00:16:12.828 - everything is built in these horizontal slices. 00:16:15.330 --> 00:16:21.890 - Hum. Right now we are in the midst of a big 00:16:21.890 --> 00:16:27.890 - development push on for some new designs and the other some of 00:16:27.890 --> 00:16:33.890 - the reasons for that are both SCO ansi aro and in particular 00:16:33.890 --> 00:16:40.390 - one that I'll touch on is CR. Oh, when somebody first hits a 00:16:40.390 --> 00:16:43.820 - site. The first thing that their eyes are gonna go to. 00:16:44.510 --> 00:16:48.000 - Maybe aside from the graphic are gonna be the Navigations? 00:16:48.900 --> 00:16:54.690 - Um from a from an SCO perspective. Ron, what is 00:16:54.690 --> 00:17:00.480 - the importance of the main navigation as well as the 00:17:00.480 --> 00:17:01.638 - footer navigation? 00:17:03.210 --> 00:17:07.370 - All the Navigations, both top and bottom, define the crawl 00:17:07.370 --> 00:17:11.946 - depth one or the most important pages to the crawl engine. 00:17:14.440 --> 00:17:19.247 - Is exactly correct. Now Sam from ACRO perspective, what do you 00:17:19.247 --> 00:17:24.054 - think the importance of the well designed header and footer are? 00:17:26.530 --> 00:17:27.600 - Um? 00:17:30.030 --> 00:17:33.693 - Well, you want them to be navigable because you want the 00:17:33.693 --> 00:17:37.689 - end user build a final start looking for or guide them to 00:17:37.689 --> 00:17:41.685 - something that you want them to be looking for. Um, an the 00:17:41.685 --> 00:17:43.017 - header in the footer. 00:17:44.020 --> 00:17:50.273 - Or I guess like the like, the most common elements of having a 00:17:50.273 --> 00:17:55.083 - website. So that's where people naturally would look to find 00:17:55.083 --> 00:17:59.893 - more information. Precisely we are wanting to send users to. 00:18:00.830 --> 00:18:05.330 - Highly tailored, curated content with what we would like to 00:18:05.330 --> 00:18:09.380 - believe is having the highest siaro value. That conversion 00:18:09.380 --> 00:18:13.880 - rate optimization. So when we're deciding what pages to actually 00:18:13.880 --> 00:18:19.280 - put in our navigation, both top as well as bottom, we actually 00:18:19.280 --> 00:18:25.130 - think about is this a champion or can we make this a champion? 00:18:25.130 --> 00:18:30.530 - Is this something that when somebody hits it they can go? Oh 00:18:30.530 --> 00:18:32.730 - wow. This is awesome. 00:18:33.300 --> 00:18:37.210 - You know they're looking for a bunch of different integrations. 00:18:37.210 --> 00:18:42.293 - They hit this page and we've got a list of integrations that they 00:18:42.293 --> 00:18:45.812 - can select through and being select their unique integration. 00:18:48.320 --> 00:18:53.832 - And it brings him to a champion page that was a touch long 00:18:53.832 --> 00:18:58.366 - winded, but. That multi step processes I want 00:18:58.366 --> 00:19:00.270 - to take somebody down. 00:19:01.540 --> 00:19:05.752 - A story you know I want to hold their hand through this journey 00:19:05.752 --> 00:19:07.048 - on our website and. 00:19:07.690 --> 00:19:14.996 - My hopes are that we then user and I can reach a final 00:19:14.996 --> 00:19:16.682 - destination of converting. 00:19:17.530 --> 00:19:22.066 - Um, and that is how all of our content is designed. An 00:19:22.066 --> 00:19:25.846 - written is to continuously pull the user down the page. 00:19:25.846 --> 00:19:30.004 - You know, every step of the way they read something. It's 00:19:30.004 --> 00:19:31.516 - digestible, they move on. 00:19:33.130 --> 00:19:34.318 - And they move forward. 00:19:35.060 --> 00:19:38.210 - Now. One of the. 00:19:39.200 --> 00:19:44.300 - Pieces that can be quite time consuming but also very 00:19:44.300 --> 00:19:50.420 - fulfilling when done right, is what do I write about and How 00:19:50.420 --> 00:19:57.560 - do I figure that out? Uh, we kind of touched on these in rons 00:19:57.560 --> 00:19:59.840 - SCO training. Um? 00:20:00.190 --> 00:20:04.480 - But Patrick, How would I find out what I should write 00:20:04.480 --> 00:20:07.600 - my content on? What topic should I find? 00:20:13.190 --> 00:20:13.980 - Um? 00:20:15.790 --> 00:20:17.266 - Will it be based on the? 00:20:17.850 --> 00:20:21.234 - What, uh, what kind of audience are targeting? 00:20:22.980 --> 00:20:26.610 - Partially yes, partially, yes, uh Sam, do you want to 00:20:26.610 --> 00:20:27.699 - add onto that? 00:20:29.960 --> 00:20:33.410 - Uhm, I don't know if I'm gonna be able to. 00:20:35.040 --> 00:20:39.382 - Breeze ran, it depends if I'm a brand new company and it's a 00:20:39.382 --> 00:20:42.722 - brand new website, then obviously I need to figure out 00:20:42.722 --> 00:20:47.064 - who I am and what my champions are. If I'm a well established 00:20:47.064 --> 00:20:50.738 - company like clarity and I already have my services and my 00:20:50.738 --> 00:20:54.078 - champions for all my products and services defined, then it's 00:20:54.078 --> 00:20:57.418 - about the specific keywords that I need to promote those 00:20:57.418 --> 00:21:00.758 - champions. So it depends where I'm at in the cycle. 00:21:02.850 --> 00:21:07.195 - Exactly, depending on where we're at in the cycle who were 00:21:07.195 --> 00:21:08.380 - trying to target. 00:21:08.990 --> 00:21:15.632 - Um, there's a number of great variables. Uhm, when? 00:21:16.280 --> 00:21:17.639 - Whenever we're looking. 00:21:18.390 --> 00:21:24.762 - Uh, since we are in established website, uh, we'll use a tool 00:21:24.762 --> 00:21:29.010 - here called Google Webmaster. I'll sign in and. 00:21:29.620 --> 00:21:34.840 - I believe we did a quick briefing on this uhm, but one 00:21:34.840 --> 00:21:40.060 - of the things that I'll do when trying to help boost our 00:21:40.060 --> 00:21:44.410 - rankings and figuring out what should we actually write about 00:21:44.410 --> 00:21:50.065 - is down here. This only goes up to 1000, but the top 1000 00:21:50.065 --> 00:21:55.285 - keywords that we have shown up in the impressions as well as 00:21:55.285 --> 00:21:56.155 - the clicks. 00:21:57.570 --> 00:22:00.764 - When? Whenever we're 00:22:00.764 --> 00:22:07.380 - getting business. Um, some projects are going to be more 00:22:07.380 --> 00:22:13.380 - profitable than others or some. We might be able to land deals 00:22:13.380 --> 00:22:14.880 - easier than others. 00:22:15.620 --> 00:22:20.779 - And these specific topics, uhm or even a new initiative, are 00:22:20.779 --> 00:22:26.876 - ones that I will console the console for to see what to rank 00:22:26.876 --> 00:22:33.442 - for. It may sound silly, but see to see to see E space Commerce 00:22:33.442 --> 00:22:38.132 - is totally different than CDC e-commerce, one word. These are 00:22:38.132 --> 00:22:42.822 - those variants that we were talking about in the SEO 00:22:42.822 --> 00:22:47.043 - trainings is to continuously keep in mind these variants. 00:22:47.660 --> 00:22:52.896 - So once we have kind of found a handful of keywords 00:22:52.896 --> 00:22:54.800 - here, um, another favorite. 00:22:56.540 --> 00:22:59.618 - For myself and. 00:23:00.460 --> 00:23:05.135 - The rest of the team is in Google AdWords, although I'm 00:23:05.135 --> 00:23:10.235 - still not happy with them. Um, they have a keyword planner, so 00:23:10.235 --> 00:23:12.360 - we adjust cinecitta CE Commerce. 00:23:13.130 --> 00:23:19.030 - Um CDC Espace Commerce or consumer to consumer E Commerce 00:23:19.030 --> 00:23:26.110 - and we go into this keyword planner tool and we were able 00:23:26.110 --> 00:23:31.860 - to. Define exactly what keywords are going to be most profitable 00:23:31.860 --> 00:23:33.652 - for the business, um? 00:23:34.570 --> 00:23:38.519 - Because and more profitable, I mean they're going to be more. 00:23:39.180 --> 00:23:43.836 - They're going to have a higher chance of getting us ranked and 00:23:43.836 --> 00:23:48.104 - converting, so when I'm first sitting in here and I'm looking 00:23:48.104 --> 00:23:52.760 - at these keywords afew, the things we see we can ignore this 00:23:52.760 --> 00:23:56.252 - latter half. But for a keyword relevance, average monthly 00:23:56.252 --> 00:23:57.416 - searches in competition. 00:23:58.820 --> 00:24:04.100 - Um, Sam, What do you think this competition column might mean 00:24:04.100 --> 00:24:05.540 - for these keywords? 00:24:07.500 --> 00:24:11.345 - Um? How 00:24:11.345 --> 00:24:16.200 - winnable? They are, so it's a low competition. It's more 00:24:16.200 --> 00:24:19.680 - likely that you'll be able to win with those at those keywords 00:24:19.680 --> 00:24:23.974 - in their search. Exactly, that's exactly what it means. 00:24:23.974 --> 00:24:28.014 - Competition is how competitive is this keyword? Whenever I'm in 00:24:28.014 --> 00:24:32.862 - here trying to find just the right keywords, I look at. Of 00:24:32.862 --> 00:24:36.498 - course, the average monthly searches on average, how many 00:24:36.498 --> 00:24:40.942 - folks are actually typing this into their browser as well as 00:24:40.942 --> 00:24:44.982 - the competition. There are times where although I would love 00:24:44.982 --> 00:24:49.426 - monthly searches to be high and competition to below, there are 00:24:49.426 --> 00:24:51.446 - times there are keywords that. 00:24:51.990 --> 00:24:57.237 - It's unavoidable, and it may be medium or even high competition. 00:24:57.237 --> 00:25:00.099 - Uhm, this ties directly in with 00:25:00.099 --> 00:25:02.070 - PPC. Um? 00:25:03.220 --> 00:25:05.968 - Now, Speaking of PPC. 00:25:06.550 --> 00:25:13.558 - We've talked a lot about SCO and this will be a big 00:25:13.558 --> 00:25:19.982 - topic that I plan on covering next week. Is the difference 00:25:19.982 --> 00:25:24.070 - between long-term and short-term SCO and best 00:25:24.070 --> 00:25:25.822 - practices surrounding those? 00:25:27.250 --> 00:25:32.980 - For our content writing, would we say that this is 00:25:32.980 --> 00:25:36.991 - a long-term or short-term SCO strategy, Patrick? 00:25:40.640 --> 00:25:42.926 - For content, writing is definitely a. 00:25:49.640 --> 00:25:54.609 - Sorry, uh. It's a, It's a long term strategy. 00:25:55.730 --> 00:25:56.980 - Exactly right. 00:25:58.090 --> 00:26:04.304 - Yeah, exactly right. A long term SCOA is the organic SCO is the 00:26:04.304 --> 00:26:09.562 - gift that keeps on giving up is what we say so. 00:26:10.970 --> 00:26:12.700 - What I'll do is all. 00:26:13.420 --> 00:26:17.848 - Find what we're currently ranking for. Do a cross 00:26:17.848 --> 00:26:22.276 - reference to see if there are any additional alternatives. 00:26:24.390 --> 00:26:27.822 - Let me just say one thing about that. The easiest way to know 00:26:27.822 --> 00:26:31.254 - between long and short if you think about it. If I write a 00:26:31.254 --> 00:26:34.686 - piece of content and put it on my website, it's gonna be there 00:26:34.686 --> 00:26:37.062 - next month, the month after that. When somebody comes 00:26:37.062 --> 00:26:39.966 - looking for it. I'm hoping at some point in time somebody 00:26:39.966 --> 00:26:43.134 - searching for that is going to find this page no matter when 00:26:43.134 --> 00:26:46.302 - that's a long term thing. But paper click an AdWords, that's a 00:26:46.302 --> 00:26:49.470 - short term because if I pay today for some ads to display, 00:26:49.470 --> 00:26:52.902 - people can find him. But if I shut that off tomorrow, it's not 00:26:52.902 --> 00:26:54.222 - going to show up tomorrow. 00:26:54.290 --> 00:26:57.029 - Certainly not a long-term right? 'cause it's only gonna show up 00:26:57.029 --> 00:27:00.764 - if I'm willing to pay the money to show up, but as soon as I 00:27:00.764 --> 00:27:03.503 - stop paying the money, it doesn't show up. There is no 00:27:03.503 --> 00:27:06.989 - long term value in a paper click add, so that's kind of the easy 00:27:06.989 --> 00:27:09.728 - way to know. So if you think things like what about 00:27:09.728 --> 00:27:12.716 - retargeting? OK, well, as long as I pay for retargeting, my ads 00:27:12.716 --> 00:27:16.202 - will show up. If I stop paying, they don't show up. It's not a 00:27:16.202 --> 00:27:19.190 - long term strategy, it's pay to play, which means it's a short 00:27:19.190 --> 00:27:21.929 - term that's usually easiest way for me to tell the difference 00:27:21.929 --> 00:27:24.668 - between whether I'm investing in the short term or long term. 00:27:25.200 --> 00:27:25.870 - Strategy. 00:27:28.180 --> 00:27:30.400 - That is exactly right. 00:27:31.340 --> 00:27:38.424 - Um, now a question that I have for y'all. Uhm, do you have any 00:27:38.424 --> 00:27:43.484 - questions in how we procure this content or how we? 00:27:44.230 --> 00:27:50.152 - Decide on our keywords. Uhm, I feel like we went at a good pace 00:27:50.152 --> 00:27:55.228 - on the the whole process. In the first training. Are there any 00:27:55.228 --> 00:27:59.881 - specific questions that you all might have that I could answer? 00:28:03.830 --> 00:28:04.750 - Um? 00:28:05.950 --> 00:28:10.031 - Yeah, about the upper curing the content itself. Um, like from 00:28:10.031 --> 00:28:14.854 - what I understand is that Chris will give you a bunch of topics 00:28:14.854 --> 00:28:18.935 - and you go to your content writers and they produce it. 00:28:19.520 --> 00:28:20.738 - Are they like? 00:28:21.670 --> 00:28:27.103 - Oh yes. Technical experts on anything or like how does that 00:28:27.103 --> 00:28:31.973 - all? Because what's the process there? Yeah, most definitely so. 00:28:31.973 --> 00:28:36.356 - There are currently two different processes that we have 00:28:36.356 --> 00:28:41.226 - followed and I was actually doing a lot of it. 00:28:41.900 --> 00:28:43.199 - Wrong one, no? 00:28:43.790 --> 00:28:45.260 - This one note. 00:28:46.090 --> 00:28:52.369 - Um, so there are two ways that we have gone about this one. 00:28:53.040 --> 00:28:53.940 - Um? 00:28:55.260 --> 00:29:01.486 - We have Chris has recorded himself speaking on a topic that 00:29:01.486 --> 00:29:08.278 - he is that he has expertise in. I then transcribes that, send 00:29:08.278 --> 00:29:13.938 - the transcription to the content writers, who will then go 00:29:13.938 --> 00:29:20.164 - through and spruce it up and mold the basically just a 00:29:20.164 --> 00:29:25.258 - caption file mold that into a legible and digestible. 00:29:25.350 --> 00:29:31.103 - Piece of content. Then I go through the whole process of 00:29:31.103 --> 00:29:37.379 - posting it, optimizing it, etc. The other is I'm given a topic 00:29:37.379 --> 00:29:39.994 - we can see here WordPress. 00:29:40.760 --> 00:29:45.596 - And what we'll do is we'll find the keywords doing the keyword 00:29:45.596 --> 00:29:50.432 - research that I had just shown you all, as well as some 00:29:50.432 --> 00:29:55.934 - resources. Now. Some of these content writers aren't going to 00:29:55.934 --> 00:29:59.762 - be experts at what I am wanting them to write about. 00:30:00.280 --> 00:30:04.564 - Uh, it's in less. I find the most perfect person to write 00:30:04.564 --> 00:30:09.110 - about WordPress. It's just not gonna workout so very similar to 00:30:09.110 --> 00:30:10.710 - the hiring process here at 00:30:10.710 --> 00:30:15.480 - clarity. I go through and I vent a bunch of different people. I 00:30:15.480 --> 00:30:19.380 - look at their backgrounds. What are they good at? You know what 00:30:19.380 --> 00:30:22.955 - sort of topics interest them? If somebody is interested in their 00:30:22.955 --> 00:30:27.505 - job, most likely they're going to do a better job at it. So a 00:30:27.505 --> 00:30:33.132 - really great example. Of that would be so for the WooCommerce 00:30:33.132 --> 00:30:39.760 - ones here. Um, it'll be a little extra info to go over, 00:30:39.760 --> 00:30:44.790 - but for these WooCommerce ones we've got. Alas Elainie, who, 00:30:44.790 --> 00:30:49.317 - and I'll actually quickly show you a process here. 00:30:50.010 --> 00:30:56.526 - So I was looking for somebody who has some level of a 00:30:56.526 --> 00:31:00.870 - technical background and is comfortable diving into topics 00:31:00.870 --> 00:31:04.128 - that are completely new to them. 00:31:04.890 --> 00:31:09.414 - Now, to find something like that, I mean, first thing I saw, 00:31:09.414 --> 00:31:11.299 - you know, a technical writing, 00:31:11.299 --> 00:31:16.706 - scientific writer. Uhm, this is upward by the way. If any of you 00:31:16.706 --> 00:31:18.902 - have not used it is fantastic. 00:31:19.590 --> 00:31:25.870 - Um? I immediately saw she's got 10 years in higher education. 00:31:25.870 --> 00:31:28.210 - She's got 2 Masters, Uhm? 00:31:28.850 --> 00:31:34.898 - So right off the bat you know chemistry, engineering, 00:31:34.898 --> 00:31:39.602 - biotechnology. Very interesting. Highly technical topics? Uh, 00:31:39.602 --> 00:31:42.290 - this specific gal was. 00:31:43.070 --> 00:31:49.210 - Um? She was referred to us by a previous content writer I 00:31:49.210 --> 00:31:54.410 - worked with who said that I should reach out to this gal and 00:31:54.410 --> 00:31:59.210 - I sat down how to talk, went over the different topics are 00:31:59.210 --> 00:32:04.010 - industry who we are and what sort of things that she's going 00:32:04.010 --> 00:32:06.410 - to write about. I then send 00:32:06.410 --> 00:32:11.450 - examples. And if they're like, yeah, this is great. I can 00:32:11.450 --> 00:32:16.338 - totally knock this out of the park. Then I bring them in on 00:32:16.338 --> 00:32:20.474 - the job and I go through the process with them I. 00:32:21.410 --> 00:32:25.997 - Will get them either the info keywords and resources for them 00:32:25.997 --> 00:32:31.001 - and it's up to them to be able to efficiently and effectively 00:32:31.001 --> 00:32:35.588 - research these topics and get the swing of things. Of course, 00:32:35.588 --> 00:32:40.592 - the first one 2, maybe even three pieces, take some a little 00:32:40.592 --> 00:32:44.762 - bit longer as they begin to learn these new topics. 00:32:46.530 --> 00:32:48.219 - But as they. 00:32:49.100 --> 00:32:53.624 - Get it on. Get the wind under their wings in their flying 00:32:53.624 --> 00:32:56.308 - there. They've done a very good job. 00:32:57.730 --> 00:33:01.306 - This is kind of the two processes that I go through for 00:33:01.306 --> 00:33:04.584 - procuring the content once I've secured it. I then go through 00:33:04.584 --> 00:33:06.074 - the process of posting it. 00:33:08.330 --> 00:33:11.880 - And then after the races, uh, did that answer the 00:33:11.880 --> 00:33:12.945 - question for you? 00:33:14.310 --> 00:33:16.240 - Yeah, definitely that was uhm. 00:33:17.130 --> 00:33:21.034 - A great answer, those yeah very informative. Awesome. 00:33:21.034 --> 00:33:25.914 - Um Patrick, you have any questions or Sam? Do you 00:33:25.914 --> 00:33:27.866 - have any other questions? 00:33:29.010 --> 00:33:29.540 - Oh 00:33:33.510 --> 00:33:36.414 - I mean I'm just enjoying this so far. This is really cool. 00:33:36.414 --> 00:33:37.624 - I like the people profited. 00:33:42.240 --> 00:33:44.268 - Yeah, um, nothing on my end, 00:33:44.268 --> 00:33:46.820 - uhm? You know like a. 00:33:47.660 --> 00:33:51.944 - Personally, uh, content writing is not my strongest suit. 00:33:53.460 --> 00:33:54.260 - No, uhm. 00:33:55.370 --> 00:33:57.706 - But I'm definitely like super intrigued on how 00:33:57.706 --> 00:33:59.166 - this is all working out. 00:34:00.640 --> 00:34:04.585 - I I do have a not really but more a question but more like a 00:34:04.585 --> 00:34:09.522 - curiosity 'cause, uh? Nowadays, like information, especially 00:34:09.522 --> 00:34:15.213 - digital information, is so taken so seriously. 00:34:16.910 --> 00:34:19.507 - Have we ever run into the issue 00:34:19.507 --> 00:34:23.032 - where? One of our content 00:34:23.032 --> 00:34:25.080 - has. Uh. 00:34:26.110 --> 00:34:29.410 - Uh, kind of like a? Not really reprecussions but more 00:34:29.410 --> 00:34:31.060 - of like a negative impact. 00:34:32.390 --> 00:34:38.746 - Um, for us as a company. Yeah, so uh, that's a great thing to 00:34:38.746 --> 00:34:44.194 - think about and it is very important as well. Um, have we 00:34:44.194 --> 00:34:49.188 - ever had content on our site that is negatively impacted us? 00:34:50.150 --> 00:34:51.239 - To what extent? 00:34:52.270 --> 00:34:58.080 - I mean a part of me says, you know, I'm unsure. Uhm, but there 00:34:58.080 --> 00:35:01.815 - have been things that have happened. Uh, I believe 00:35:01.815 --> 00:35:06.400 - Salesforce. Uh, has been a uridyl pain in the cheeks, and 00:35:06.400 --> 00:35:10.316 - we displayed their logo. I'm trying to remember what page it 00:35:10.316 --> 00:35:12.096 - probably would have been on. 00:35:12.690 --> 00:35:17.563 - Uh, but you know, we probably displayed their logo. Uhm, I 00:35:17.563 --> 00:35:23.765 - don't even see it on this page. Uhm, and they tried to throw a 00:35:23.765 --> 00:35:28.638 - whole Copyright deal on US. Senior could talk more on that 00:35:28.638 --> 00:35:32.625 - specific example, but yeah, we've had companies that have 00:35:32.625 --> 00:35:37.941 - said, hey, I don't want my logo. Uhm, I believe Valzer didn't 00:35:37.941 --> 00:35:40.599 - want to be on our portfolio. 00:35:41.530 --> 00:35:48.236 - Uh, a past client of ours. Uhm, we had one guy through chat who. 00:35:49.360 --> 00:35:55.168 - Uh, one of our older, older articles was outdated and was 00:35:55.168 --> 00:36:00.448 - very firm in telling Jeremy that it was outdated content. 00:36:01.410 --> 00:36:06.376 - But I mean, yeah, there there is a lot of importance with what 00:36:06.376 --> 00:36:11.724 - we're putting on our site. Like you said, if we put a bunch of 00:36:11.724 --> 00:36:16.690 - Fluff out there, if we put a bunch of content out there that 00:36:16.690 --> 00:36:20.128 - isn't highly curated in directed for our specific audiences. 00:36:21.620 --> 00:36:28.760 - One, it won't do us any good into it could be really bad if 00:36:28.760 --> 00:36:34.370 - we plagiarize a bunch of content. Uh, we could get dinged 00:36:34.370 --> 00:36:38.450 - for that. Um, having bad misinformation content, poorly 00:36:38.450 --> 00:36:42.530 - written content, not just from that siaro perspective. 00:36:43.400 --> 00:36:49.574 - Um, for your end users, but also your search engine's. If I put a 00:36:49.574 --> 00:36:53.984 - bunch of content out there that is duplicate content with 00:36:53.984 --> 00:36:58.835 - another website, that could be very bad and we could get 00:36:58.835 --> 00:37:00.158 - penalized for that. 00:37:01.020 --> 00:37:06.396 - Um, there are definitely things that you want to watch out for 00:37:06.396 --> 00:37:11.324 - a. Thankfully I don't believe we have ran into any serious 00:37:11.324 --> 00:37:16.884 - repercussions. Uh, we're very good about keeping things in the 00:37:16.884 --> 00:37:19.860 - marketing Department aboveboard. White hat marketing. 00:37:20.450 --> 00:37:24.674 - A Black Hat marketing and white hat. It's the same thing is 00:37:24.674 --> 00:37:27.842 - short-term long-term. SCO, you know, funny sense? You know, 00:37:27.842 --> 00:37:31.714 - Black Hat ES. I'm going to exploit something like we talked 00:37:31.714 --> 00:37:34.882 - about keyword stuffing, but it doesn't last very long. 00:37:35.940 --> 00:37:40.932 - Um, so before I go trailing off, uh, just that kind of answer 00:37:40.932 --> 00:37:44.852 - your question. Yeah, yeah yeah. I absolutely, absolutely 00:37:44.852 --> 00:37:49.850 - uhm. I apologize if I kind of put you in a bad spot here, 00:37:49.850 --> 00:37:53.420 - but I was just more for curious. You know, 'cause? 00:37:53.420 --> 00:37:57.347 - Like when you're on the news nowadays you see here, like 00:37:57.347 --> 00:38:01.631 - some CEO made a comment and then or sorry not see open 00:38:01.631 --> 00:38:05.915 - like some some person in the company made a comment and the 00:38:05.915 --> 00:38:09.842 - company just kind of like you know kind of yeah so. 00:38:11.400 --> 00:38:15.637 - Right? Oh no, that's a very valid and important curiosity. 00:38:15.637 --> 00:38:20.579 - So a lot of those things that come up are going to be from 00:38:20.579 --> 00:38:25.289 - social media. Um, we do not have the largest of social 00:38:25.289 --> 00:38:28.899 - media presence is, uh, that is something that were slowly 00:38:28.899 --> 00:38:32.870 - working on. It's kind of been on the back burner. Organic 00:38:32.870 --> 00:38:36.480 - SCO is always been the gift that keeps on giving. 00:38:37.680 --> 00:38:41.871 - And so we've spent a lot of efforts there. However, you're 00:38:41.871 --> 00:38:46.443 - right when it comes to social media. It is very important to 00:38:46.443 --> 00:38:50.253 - properly word what you are posting out there because it's. 00:38:50.253 --> 00:38:54.063 - It's almost like I'm taking my webpage, getting a little 00:38:54.063 --> 00:38:58.254 - screenshot of it and then just throwing it in everyone's faces 00:38:58.254 --> 00:39:03.969 - it. There is no hey, I popped onto a page and I'm now on their 00:39:03.969 --> 00:39:08.541 - site. OK, no, I don't like it. It's I just scrolled past 00:39:08.541 --> 00:39:13.080 - something that. I disagree with you know. I mean, you've been on 00:39:13.080 --> 00:39:17.916 - Reddit or, uhm, all the other a face box I don't mess with 00:39:17.916 --> 00:39:20.892 - Facebook much, but you're sitting there scrolling down 00:39:20.892 --> 00:39:25.356 - your feet and great aunt Sue is toting about something that you 00:39:25.356 --> 00:39:29.820 - like. You didn't need to see that or you disagree with. So 00:39:29.820 --> 00:39:33.912 - yeah, it's very important with what you put out there nowadays. 00:39:33.912 --> 00:39:37.632 - And now more than ever, and it becomes increasingly becomes 00:39:37.632 --> 00:39:41.724 - more important. Like you said, you'll see companies up in the 00:39:41.724 --> 00:39:43.584 - news because something that was 00:39:43.584 --> 00:39:46.110 - said. A thankfully. 00:39:46.960 --> 00:39:52.560 - Most of what we are doing, all of what we're doing, um, is very 00:39:52.560 --> 00:39:57.790 - safe. A lot of our content is either informational, you know, 00:39:57.790 --> 00:39:59.830 - people come in or finding 00:39:59.830 --> 00:40:05.399 - information. Other parts of it or little more sales oriented 00:40:05.399 --> 00:40:09.247 - trying to show off clarity, Commerce or connect. 00:40:10.150 --> 00:40:15.078 - Um, maybe people are just looking for a solution and they 00:40:15.078 --> 00:40:20.006 - can find these things here. Uhm, so thankfully, we're not run 00:40:20.006 --> 00:40:21.798 - into huge issue, uhm? 00:40:23.450 --> 00:40:25.370 - Send do you have another question? 00:40:27.760 --> 00:40:32.344 - I was that your response to Patrick kind of got me thinking 00:40:32.344 --> 00:40:34.190 - like. With those 00:40:34.760 --> 00:40:40.662 - with the number of pages we have, like, how do you make sure 00:40:40.662 --> 00:40:45.656 - that some of our older posts stay up-to-date or so relevant? 00:40:47.400 --> 00:40:50.838 - That is a great a great 00:40:50.838 --> 00:40:56.741 - point so. One of my most favorite things ever tempted to 00:40:56.741 --> 00:41:02.747 - dim. Slow load, wrong account, missing permissions. Let me do 00:41:02.747 --> 00:41:08.177 - that again. Dented a Google Analytics. Uhm, I absolutely I 00:41:08.177 --> 00:41:11.978 - spend a lot of time in here. 00:41:12.560 --> 00:41:18.124 - Uh, I actually defaulted to what I usually click on, um, so you 00:41:18.124 --> 00:41:21.976 - just Google Analytics. Like you said, we have tons. 00:41:22.560 --> 00:41:28.116 - Of content on our website. So How do I figure out what's 00:41:28.116 --> 00:41:33.672 - relevant? What still kicking? So First off? Um will just do the 00:41:33.672 --> 00:41:35.061 - last 30 days. 00:41:35.700 --> 00:41:38.876 - Now, what is consumer to consumer e-commerce senior? 00:41:38.876 --> 00:41:42.449 - How long ago do you think that was written? 00:41:44.560 --> 00:41:51.484 - Oh gosh, uh, four years ago, yeah, four years ago yet I'll 00:41:51.484 --> 00:41:58.408 - come over here last three months C to CE Commerce. We're ranking 00:41:58.408 --> 00:42:04.755 - for pretty high to our third highest number of clicks, served 00:42:04.755 --> 00:42:07.640 - up from organic searches. Yep. 00:42:09.210 --> 00:42:13.062 - Did as I compare this past three months to three months before 00:42:13.062 --> 00:42:16.914 - that, so you're talking about? How do I know if things are 00:42:16.914 --> 00:42:20.445 - still relevant? Well, if you look here for CC Commerce, which 00:42:20.445 --> 00:42:23.910 - or ranking for? The last three months. 00:42:25.090 --> 00:42:28.910 - Well, three months before that it was only three thousand 00:42:28.910 --> 00:42:33.112 - impressions and 66 clicks for us. But the last three months. 00:42:33.680 --> 00:42:39.015 - It went up by 300 impressions and over double the clicks. 00:42:39.015 --> 00:42:40.470 - Now you're welcome. 00:42:42.310 --> 00:42:48.176 - Thank you, so How do I know if there's something that I need to 00:42:48.176 --> 00:42:53.623 - go and update that may be older or even newer content on my 00:42:53.623 --> 00:42:59.908 - site? I mean here it is I see the wow we keep showing up for 00:42:59.908 --> 00:43:04.517 - CDC Commerce. I see that the trend more people are searching 00:43:04.517 --> 00:43:08.707 - for this and the months before that within Google Analytics. 00:43:08.707 --> 00:43:12.478 - You can of course do your compare dates and. 00:43:12.780 --> 00:43:17.862 - Go through and compare, uh, a really important one, and the 00:43:17.862 --> 00:43:22.482 - easiest is hey, if something still relevant or how's it 00:43:22.482 --> 00:43:27.564 - performing? I'll just come and I'll look through you know this 00:43:27.564 --> 00:43:32.184 - this article right here still kicking. It's doing well. That 00:43:32.184 --> 00:43:36.804 - was actually a page that I didn't think it was. 00:43:37.580 --> 00:43:38.530 - Um? 00:43:40.070 --> 00:43:44.450 - Demos I. I was gonna look for one that I just recently 00:43:44.450 --> 00:43:45.545 - posted, but uhm. 00:43:48.310 --> 00:43:51.758 - Whenever we're doing these audits, um, screaming frog. 00:43:51.758 --> 00:43:56.499 - Phenomenal tool, uh? We use that, and it crawls. The entire 00:43:56.499 --> 00:44:02.533 - site, gives us a lot of great web vitals, and I put that in 00:44:02.533 --> 00:44:06.412 - with Google Analytics. And then I'm able to see. 00:44:07.000 --> 00:44:11.884 - Is are people spending a decent amount of time on these pages? 00:44:11.884 --> 00:44:16.361 - You know how many people are actually coming to the page? 00:44:16.361 --> 00:44:20.838 - Uhm, the bounce rate, you know bounces when somebody just hits 00:44:20.838 --> 00:44:25.722 - a single page and then leaves the site. So the lower the 00:44:25.722 --> 00:44:29.792 - bounce rate, the better. I mean that means somebody performed 00:44:29.792 --> 00:44:33.455 - action two, you know they jumped onto another page. 00:44:35.000 --> 00:44:40.600 - So these are the vitals that I always want to have my finger on 00:44:40.600 --> 00:44:42.200 - that I can check. 00:44:42.900 --> 00:44:43.560 - Um? 00:44:44.590 --> 00:44:50.048 - Some content. Just it gathers dust unfortunately, and in order 00:44:50.048 --> 00:44:55.732 - to tell if it needs a good cleaning or not, is to go ahead 00:44:55.732 --> 00:45:01.822 - and, you know, let me compare it to last year. So then as soon as 00:45:01.822 --> 00:45:06.694 - I compare it, I can actually see hey, what is consumers? Consumer 00:45:06.694 --> 00:45:11.911 - E Commerce. You know we can see Enron. Thank you that last year 00:45:11.911 --> 00:45:16.003 - in the same time period there was only 300 clicks. But this 00:45:16.003 --> 00:45:17.367 - year we got 1000. 00:45:18.670 --> 00:45:24.406 - We did a big push in that integration pages that I showed 00:45:24.406 --> 00:45:29.664 - where I walked down that little process to come to this. 00:45:30.650 --> 00:45:35.645 - In quotes, unique woo Commerce QuickBooks Enterprise, we found 00:45:35.645 --> 00:45:40.640 - a way to generate content dynamically based on keywords 00:45:40.640 --> 00:45:45.635 - and we saw a really awesome boost inorganic SCO. 00:45:45.635 --> 00:45:47.300 - Unfortunately, it was. 00:45:48.090 --> 00:45:52.226 - It dwindled, but it was an amazing boost. An through Google 00:45:52.226 --> 00:45:57.490 - Analytics we were able to watch this boost go up and we have to 00:45:57.490 --> 00:46:02.378 - keep track of that content. Now that it's been will say a year 00:46:02.378 --> 00:46:07.266 - since it's been posted, I can then go back and check on these 00:46:07.266 --> 00:46:11.026 - pages again so it's all a mixture of watching trends. 00:46:11.750 --> 00:46:17.877 - Ambles the pages themselves, uh, as well as the keywords if 00:46:17.877 --> 00:46:21.219 - there. If there's a web page 00:46:21.219 --> 00:46:25.990 - that. Really isn't doing a whole lot, and the key words in 00:46:25.990 --> 00:46:28.960 - general, we're just not getting a lot of traffic. 00:46:29.550 --> 00:46:32.673 - Unfortunately, just at the bottom my bucket list, if 00:46:32.673 --> 00:46:37.184 - there's a ton of traffic like we were seeing for this consumer to 00:46:37.184 --> 00:46:38.919 - consumer all over the place. 00:46:39.840 --> 00:46:44.780 - For me that page an any page that I can relate to that. 00:46:45.710 --> 00:46:49.307 - I mean, that's that's a high priority for me. That is 00:46:49.307 --> 00:46:51.269 - something that I want to make 00:46:51.269 --> 00:46:57.428 - sure to. Capture I want to. I want to exploit that that is 00:46:57.428 --> 00:47:02.684 - a perfect opportunity for me to say, wow. This is a white 00:47:02.684 --> 00:47:03.560 - hat solution. 00:47:05.160 --> 00:47:09.967 - That I can then exploit and having it still remained white 00:47:09.967 --> 00:47:16.522 - hat and do things with an all of that ties back into you know How 00:47:16.522 --> 00:47:22.203 - do I figure out once again, wrong one note? How do I figure 00:47:22.203 --> 00:47:26.573 - out what topics do I want to write content about? 00:47:27.380 --> 00:47:29.990 - So new content in old content. 00:47:30.770 --> 00:47:36.542 - A new we've kind of gone over, but old updating content googles 00:47:36.542 --> 00:47:41.833 - Google notices those things when it re crawls your website and 00:47:41.833 --> 00:47:48.567 - all of a sudden a page that had one paragraph and an image now 00:47:48.567 --> 00:47:53.858 - has four paragraphs and two images and a nice looking CTA. 00:47:53.858 --> 00:47:58.668 - Google notices those trends and within Google sees updates to 00:47:58.668 --> 00:48:01.554 - your site whether it is newer. 00:48:01.620 --> 00:48:04.217 - Old and this goes down to the 00:48:04.217 --> 00:48:08.574 - page level. It's like hitting the refresh button, you know, 00:48:08.574 --> 00:48:12.870 - and that is how we will be able to. What's up run? 00:48:13.620 --> 00:48:16.380 - Nothing. Oh, I just saw you on mute, so I thought you're 00:48:16.380 --> 00:48:17.070 - gonna say something. 00:48:18.460 --> 00:48:22.618 - And so that is kind of how we keep track of. 00:48:24.450 --> 00:48:27.418 - What 2 an what not to spend the 00:48:27.418 --> 00:48:30.200 - time updating? Um? 00:48:32.570 --> 00:48:34.040 - 2 00:48:35.490 --> 00:48:40.215 - Short piggyback off of that actually already talked about 00:48:40.215 --> 00:48:45.990 - previous rankings. Uhm OK uh Ron Patrick Sam any other questions? 00:48:49.290 --> 00:48:49.860 - I'm good.