Components of a Clarytics Querystring:
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|Query Variable|Summary |Example |Description |
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|cvmd |Medium |google |This is one of the most critical fields so we can determine the medium/overall source of a lead. Note that the urls for any medium need to contain a unique medium variable (i.e. for Bing use bing, for Google use google, for AdRoll use adroll, for a direct email campaigns use directemail, for newsletters it might be mailchimpnewsletter, etc.). |
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|cvcmp |Campaign |test |This is the campaign and as the name implies will typically tie to the overall campaign. For example, if this is an AdWords campaign, simply use the dynamic Google AdWords variables to fill this querystring. For most advertising resources this should be simple to make dynamically. For email campaigns, this might be the name of the specific campaign we're running.|
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| |Claritix_Campaign | | | |
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|cvgrp |Group |directads|This is the group within the campaign, if a specific group doesn't exist, you can cascade down a variable name here that matches the parent. The idea would be to provide as much granularity as possible so we can identify the specific source(s) of converting leads - so make sure you include this information if at all possible. |
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| |Claritix_Group | | | |
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|cvad |Ad |dynax2 |This is the ad within the group, if a specific ad doesn't exist, you can cascade down a variable name here that matches the parent. The idea would be to provide as much granularity as possible so we can identify the specific source(s) of converting leads - so make sure you include this information if at all possible. |
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| |Claritix_AD | | | |
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|cvnts |Notes |note1 |Any relevent notes - which can be dynamic as well - this might be a good catch all field to pull in very unique content for possibly A/B or multivariate testing. You could add variables together as well to bring in multiple values and split with a pipe - for example: note1|note2|note3 |
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|cvvrnt |Variant |variant2 |Any variant information would go here and if not available simply |
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| |Claritix_Variant | | | |
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